Rascasse Audience Intelligence

The Big Lebowski Audience in Germany

A data profile of the people who buy, follow and care about The Big Lebowski in Germany — modelled from more than twelve digital signal sources. The Big Lebowski has an estimated audience of 415,450 people in Germany.

The average The Big Lebowski fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steve Buscemi, John Goodman, Jim Jarmusch, with strongest over-indexing on Steve Buscemi (179.84× the country average).

Demographically, the The Big Lebowski audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Big Lebowski fan in Germany is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steve Buscemi.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big Lebowski profile in Germany.

Audience size
415K
in Germany
Gender
30.0%
70.0% male
Age
41.7
average years
Country rank
#13578
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+171%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big Lebowski viewers

30.0% are female, 70.0% are male, average age 41.7.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for The Big Lebowski audience in Germany
MetricValue
Female30.0%
Male70.0%
Average age41.7
Estimated audience size415,450
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the The Big Lebowski audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3928%
40-4927%
50+18%
Fig. 04

Worldwide distribution

7.6%

of the worldwide The Big Lebowski audience comes from Germany.

Worldwide audience distribution share by country for The Big Lebowski
CountryShare
United States43.6%
Italy8.0%
France8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big Lebowski audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Big Lebowski fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.42×
02Hamburg~8K1.22×
03Sachsen~20K1.04×
04Hessen~20K1.03×
05Bremen~3K1.03×
06Nordrhein-Westfalen~70K1.02×
07Bayern~50K1.00×
08Niedersachsen~30K0.99×
09Schleswig-Holstein~10K0.98×
10Thüringen~7K0.95×
11Saarland~4K0.95×
12Rheinland-Pfalz~10K0.93×
13Baden-Württemberg~40K0.91×
14Brandenburg~9K0.91×
15Mecklenburg-Vorpommern~5K0.85×
16Sachsen-Anhalt~6K0.81×
Fig. 06

Affinity by region

Affinity by region — The Big Lebowski, Germany
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big Lebowski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big Lebowski audience
#·InterestCategoryAffinity×
01John GoodmanMovies & TV275.69×
02Steve BuscemiMovies & TV179.84×
03Jim JarmuschMovies & TV128.11×
04Jeff BridgesMovies & TV48.77×
05Reservoir DogsMovies & TV21.54×
06Kathy BatesMovies & TV20.00×
07Mark BeneckeMovies & TV14.17×
08Pulp FictionMovies & TV12.32×
09Jack BlackMovies & TV11.76×
10Pennywise (band)Music & Radio10.84×
11Bruce SpringsteenMusic & Radio8.47×
12Bob DylanMusic & Radio8.21×
13Damian HardungMovies & TV7.68×
14ThomannShopping6.85×
15Ozzy OsbourneMusic & Radio6.45×
16Markus LanzMovies & TV4.95×
17Alice WeidelPolitics & Society4.81×
18Udo LindenbergMusic & Radio4.80×
19Der TagesspiegelNews3.77×
20SportschauSports2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big Lebowski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Big Lebowski audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.35×
Convenience OrientationPREMIUM1.53×
TraditionCONSERVATISM1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Big Lebowski audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.61×
Community OrientationOPEN0.63×
MindfulnessBALANCE0.70×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Big Lebowski have in Germany?

The Big Lebowski has an estimated audience of 415,450 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Big Lebowski viewers?

30.0% of The Big Lebowski fans are female, 70.0% are male, with an average age of 41.7 years.

03

Which brands do The Big Lebowski fans like most?

The Big Lebowski fans show strongest brand affinity for Steve Buscemi (179.84×), John Goodman (275.69×), and Jim Jarmusch (128.11×) over the country average.

04

Where do The Big Lebowski fans live in Germany?

The Big Lebowski fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Big Lebowski fans also like?

Beyond The Big Lebowski itself, the audience over-indexes on John Goodman (275.69×), Jim Jarmusch (128.11×), Jeff Bridges (48.77×), and Thomann (6.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Big Lebowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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