Rascasse Audience Intelligence

Home Alone (franchise) Audience in Germany

A data profile of the people who buy, follow and care about Home Alone (franchise) in Germany — modelled from more than twelve digital signal sources. Home Alone (franchise) has an estimated audience of 2,696,131 people in Germany.

#1among Comedy in Germany#52among Movie / TV Show / Series in Germany#175in Movies & TV

The average Home Alone (franchise) fan in Germany is 45.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Same-sex marriage, Ramadan (calendar month), with strongest over-indexing on Telegram (24.23× the country average).

Demographically, the Home Alone (franchise) audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Alone (franchise) fan in Germany is balanced, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Alone (franchise) profile in Germany.

Audience size
2.7M
in Germany
Gender
51.3%♀
48.7% male
Age
45.8
average years
Country rank
#2419
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Alone (franchise) viewers

51.3% are female, 48.7% are male, average age 45.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Home Alone (franchise) audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age45.8
Estimated audience size2,696,131
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Home Alone (franchise) audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4921%
50+39%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Home Alone (franchise) audience comes from Germany.

Worldwide audience distribution share by country for Home Alone (franchise)
CountryShare
United States30.7%
Germany14.1%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Alone (franchise) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Alone (franchise) fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~80K1.17×
02Sachsen-Anhalt~80K1.16×
03Niedersachsen~300K1.11×
04Sachsen~100K1.11×
05Brandenburg~90K1.09×
06Nordrhein-Westfalen~600K1.07×
07Mecklenburg-Vorpommern~50K1.03×
08Rheinland-Pfalz~100K1.01×
09Schleswig-Holstein~90K0.98×
10Baden-Württemberg~300K0.93×
11Bayern~400K0.92×
12Berlin~100K0.92×
13Hessen~200K0.91×
14Saarland~30K0.91×
15Bremen~20K0.91×
16Hamburg~50K0.90×
Fig. 06

Affinity by region

Affinity by region — Home Alone (franchise), Germany
0.90×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Alone (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Alone (franchise) audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family52.48×
02Climate engineeringBusiness & Career40.89×
03Scotland national football teamSports39.24×
04Gender-neutral languagePolitics & Society38.59×
05Tibetan BuddhismPolitics & Society38.49×
06World Economic ForumPolitics & Society36.98×
07Ramadan (calendar month)Politics & Society36.93×
08Sustainable gardeningHome & Garden31.82×
09Sustainable businessBusiness & Career31.72×
10Ukraine national football teamSports27.18×
11TelegramInternet & Social Media24.23×
12TrelloInternet & Social Media21.50×
13Love ActuallyMovies & TV20.00×
14Earth DayPolitics & Society20.00×
15Sustainable consumptionFood & Beverages18.46×
16TransgenderismPolitics & Society16.31×
17Small Business AdministrationBusiness & Career15.72×
18New Year's EveHome & Garden15.18×
19Dropbox (service)Technology & Electronics13.06×
20FundraisingBusiness & Career8.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Alone (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Alone (franchise) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.70×
Social Media UsageJOY2.41×
Early Adopter MentalityPOWER1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Alone (franchise) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Luxury OrientationPREMIUM0.77×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Alone (franchise) have in Germany?

Home Alone (franchise) has an estimated audience of 2,696,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Alone (franchise) viewers?

51.3% of Home Alone (franchise) fans are female, 48.7% are male, with an average age of 45.8 years.

03

Which brands do Home Alone (franchise) fans like most?

Home Alone (franchise) fans show strongest brand affinity for Telegram (24.23×), Same-sex marriage (52.48×), and Ramadan (calendar month) (36.93×) over the country average.

04

Where do Home Alone (franchise) fans live in Germany?

Home Alone (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Home Alone (franchise) fans also like?

Beyond Home Alone (franchise) itself, the audience over-indexes on Same-sex marriage (52.48×), Ramadan (calendar month) (36.93×), Scotland national football team (39.24×), and Climate engineering (40.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Home Alone (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Alone (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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