Rascasse Audience Intelligence

Same-sex marriage Audience in Germany

A data profile of the people who buy, follow and care about Same-sex marriage in Germany — modelled from more than twelve digital signal sources. Same-sex marriage has an estimated audience of 434,518 people in Germany.

#5032among Topic in Germany#277in Kids & Family

The average Same-sex marriage fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, Home Alone (franchise), Santa Claus, with strongest over-indexing on Der Tagesspiegel (33.97× the country average).

Demographically, the Same-sex marriage audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Same-sex marriage fan in Germany is more female, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Der Tagesspiegel.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Same-sex marriage profile in Germany.

Audience size
435K
in Germany
Gender
60.7%♀
39.3% male
Age
32.1
average years
Country rank
#13117
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Same-sex marriage fans

60.7% are female, 39.3% are male, average age 32.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Same-sex marriage audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age32.1
Estimated audience size434,518
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Same-sex marriage audience in Germany
Age bracketShare%
16-1941%
20-2921%
30-3914%
40-4913%
50+10%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Same-sex marriage audience comes from Germany.

Worldwide audience distribution share by country for Same-sex marriage
CountryShare
United States40.6%
Italy7.1%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Same-sex marriage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Same-sex marriage fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.30×
02Bayern~80K1.12×
03Bremen~4K1.09×
04Thüringen~10K1.02×
05Saarland~5K1.01×
06Sachsen~20K1.00×
07Hamburg~10K1.00×
08Niedersachsen~40K0.99×
09Sachsen-Anhalt~10K0.99×
10Mecklenburg-Vorpommern~8K0.99×
11Schleswig-Holstein~10K0.96×
12Brandenburg~10K0.96×
13Nordrhein-Westfalen~90K0.93×
14Hessen~30K0.93×
15Baden-Württemberg~50K0.91×
16Rheinland-Pfalz~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Same-sex marriage, Germany
0.91×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Same-sex marriage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Same-sex marriage audience
#·InterestCategoryAffinity×
01Home Alone (franchise)Movies & TV52.48×
02Christmas musicMusic & Radio49.38×
03Rosa ParksPolitics & Society48.59×
04Gautama BuddhaPolitics & Society47.09×
05Santa ClausKids & Family44.98×
06Christmas ornamentHome & Garden44.15×
07Christmas lightsHome & Garden42.89×
08Christmas treeKids & Family42.09×
09Christmas traditionsKids & Family40.79×
10Christmas decorationHome & Garden38.06×
11Christmas marketFood & Beverages37.79×
12Der TagesspiegelNews33.97×
13TelegramInternet & Social Media29.98×
14Angela MerkelPolitics & Society27.84×
15MemeInternet & Social Media27.74×
16Christmas EveKids & Family26.35×
17Die WeltNews19.97×
18Friedrich MerzPolitics & Society18.16×
19Spiegel OnlineNews14.59×
20WhatsAppInternet & Social Media9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Same-sex marriage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Same-sex marriage audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE7.01×
SustainabilityBALANCE6.55×
Social Media UsageJOY4.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Same-sex marriage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Design AffinityPREMIUM0.98×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Same-sex marriage have in Germany?

Same-sex marriage has an estimated audience of 434,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Same-sex marriage fans?

60.7% of Same-sex marriage fans are female, 39.3% are male, with an average age of 32.1 years.

03

Which brands do Same-sex marriage fans like most?

Same-sex marriage fans show strongest brand affinity for Der Tagesspiegel (33.97×), Home Alone (franchise) (52.48×), and Santa Claus (44.98×) over the country average.

04

Where do Same-sex marriage fans live in Germany?

Same-sex marriage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Same-sex marriage fans also like?

Beyond Same-sex marriage itself, the audience over-indexes on Home Alone (franchise) (52.48×), Santa Claus (44.98×), Telegram (29.98×), and Christmas tree (42.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Same-sex marriage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Same-sex marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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