Same-sex marriage Audience in Germany
Same-sex marriage has an estimated audience of 434,518 people in Germany. 60.7% are female, 39.3% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Der Tagesspiegel, Home Alone (franchise), Santa Claus, Christmas tree, Telegram.
The average Same-sex marriage fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Der Tagesspiegel, Home Alone (franchise), Santa Claus, with strongest over-indexing on Der Tagesspiegel (33.97× the country average). Demographically, the Same-sex marriage audience skews more female with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Same-sex marriage fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 32.1 |
| Estimated audience size | 434,518 |
Audience persona
The typical Same-sex marriage fan in Germany is more female, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,726 | 1.01× |
| Bayern | 75,039 | 1.07× |
| Baden-Württemberg | 54,350 | 0.92× |
| Berlin | 44,956 | 2.31× |
| Niedersachsen | 44,765 | 1.06× |
| Hessen | 32,526 | 0.98× |
| Sachsen | 21,522 | 1.01× |
| Rheinland-Pfalz | 19,505 | 0.9× |
| Schleswig-Holstein | 14,491 | 0.93× |
| Brandenburg | 12,718 | 0.94× |
| Thüringen | 11,152 | 1.01× |
| Hamburg | 11,096 | 1.13× |
| Sachsen-Anhalt | 8,573 | 0.76× |
| Mecklenburg-Vorpommern | 7,050 | 0.85× |
| Saarland | 5,093 | 0.95× |
| Bremen | 4,535 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 33.97× | News |
| Home Alone (franchise) | 52.48× | Movies & TV |
| Santa Claus | 44.98× | Kids & Family |
| Christmas tree | 42.09× | Kids & Family |
| Telegram | 29.98× | Internet & Social Media |
| Christmas market | 37.79× | Food & Beverages |
| Spiegel Online | 14.59× | News |
| Christmas decoration | 38.06× | Home & Garden |
| Meme | 27.74× | Internet & Social Media |
| Christmas music | 49.38× | Music & Radio |
| Die Welt | 19.97× | News |
| Christmas Eve | 26.35× | Kids & Family |
| Friedrich Merz | 18.16× | Politics & Society |
| Christmas ornament | 44.15× | Home & Garden |
| Gautama Buddha | 47.09× | Politics & Society |
| Rosa Parks | 48.59× | Politics & Society |
| Angela Merkel | 27.84× | Politics & Society |
| Christmas lights | 42.89× | Home & Garden |
| 9.76× | Internet & Social Media | |
| Christmas traditions | 40.79× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.03 |
| Sustainability | BALANCE | 1.74 |
| Travelling | THRILL | 1.66 |
| Early Adopter Mentality | POWER | 1.42 |
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| Italy | 7.1% |
| Germany | 3.8% |
See Same-sex marriage audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Same-sex marriage have in Germany?
Same-sex marriage has an estimated audience of 434,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Same-sex marriage fans?
60.7% of Same-sex marriage fans are female, 39.3% are male, with an average age of 32.1 years.
Which brands do Same-sex marriage fans like most?
Same-sex marriage fans show strongest brand affinity for Der Tagesspiegel (33.97×), Home Alone (franchise) (52.48×), and Santa Claus (44.98×) over the country average.
Where do Same-sex marriage fans live in Germany?
Same-sex marriage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,726), Bayern (reach 75,039), and Baden-Württemberg (reach 54,350). These three regions account for the largest share of the active audience.
What other brands do Same-sex marriage fans also like?
Beyond Same-sex marriage itself, the audience over-indexes on Home Alone (franchise) (52.48×), Santa Claus (44.98×), Christmas tree (42.09×), and Telegram (29.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Same-sex marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.