Rascasse Audience Intelligence

Angela Merkel Audience in Germany

A data profile of the people who buy, follow and care about Angela Merkel in Germany — modelled from more than twelve digital signal sources. Angela Merkel has an estimated audience of 2,453,781 people in Germany.

#8among Politician in Germany#171among Person in Germany#89in Politics & Society

The average Angela Merkel fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cashback (film), German language, Bank of Scotland, with strongest over-indexing on Cashback (film) (10.88× the country average).

Demographically, the Angela Merkel audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Angela Merkel fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Cashback (film).

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angela Merkel profile in Germany.

Audience size
2.5M
in Germany
Gender
45.5%♀
54.5% male
Age
41.6
average years
Country rank
#2691
Person in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Angela Merkel fans

45.5% are female, 54.5% are male, average age 41.6.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Angela Merkel audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age41.6
Estimated audience size2,453,781
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Angela Merkel audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Angela Merkel audience comes from Germany.

Worldwide audience distribution share by country for Angela Merkel
CountryShare
Germany36.4%
United States7.4%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angela Merkel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Angela Merkel fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.21×
02Sachsen~100K1.17×
03Brandenburg~80K1.12×
04Mecklenburg-Vorpommern~50K1.11×
05Sachsen-Anhalt~70K1.08×
06Thüringen~60K1.05×
07Hamburg~50K1.00×
08Nordrhein-Westfalen~500K0.98×
09Schleswig-Holstein~80K0.98×
10Niedersachsen~200K0.96×
11Hessen~200K0.92×
12Bremen~20K0.92×
13Rheinland-Pfalz~100K0.91×
14Baden-Württemberg~300K0.90×
15Saarland~20K0.87×
16Bayern~300K0.86×
Fig. 06

Affinity by region

Affinity by region — Angela Merkel, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angela Merkel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angela Merkel audience
#·InterestCategoryAffinity×
01Cashback (film)Movies & TV10.88×
02Bank of ScotlandBusiness & Career8.00×
03HomsTravel & Leisure3.58×
04AleppoTravel & Leisure3.30×
05Zoom!Business & Career3.29×
06DamascusTravel & Leisure3.15×
07NATOPolitics & Society2.79×
08Junge FreiheitNews2.61×
09Markus LanzMovies & TV2.30×
10Deutsch lernenBusiness & Career2.09×
11SyriaTravel & Leisure2.06×
12Julia KlöcknerPolitics & Society1.98×
13German languagePolitics & Society1.91×
14Western UnionBusiness & Career1.85×
15GeminiTechnology & Electronics1.81×
16Chat GPTTechnology & Electronics1.69×
17Deutsche BankBusiness & Career1.59×
18Huk24Business & Career1.58×
19Indeed.comBusiness & Career1.55×
20Employment websiteBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angela Merkel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angela Merkel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
Career OrientationPOWER1.14×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angela Merkel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.83×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Angela Merkel have in Germany?

Angela Merkel has an estimated audience of 2,453,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Angela Merkel fans?

45.5% of Angela Merkel fans are female, 54.5% are male, with an average age of 41.6 years.

03

Which brands do Angela Merkel fans like most?

Angela Merkel fans show strongest brand affinity for Cashback (film) (10.88×), German language (1.91×), and Bank of Scotland (8×) over the country average.

04

Where do Angela Merkel fans live in Germany?

Angela Merkel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Angela Merkel fans also like?

Beyond Angela Merkel itself, the audience over-indexes on German language (1.91×), Bank of Scotland (8×), Markus Lanz (2.3×), and Junge Freiheit (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politician audiences in Germany

See Angela Merkel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Angela Merkel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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