Angela Merkel Audience in Germany
Angela Merkel has an estimated audience of 2,341,269 people in Germany. 45.5% are female, 54.5% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cashback (film), German language, Bank of Scotland, Markus Lanz, Damascus.
The average Angela Merkel fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cashback (film), German language, Bank of Scotland, with strongest over-indexing on Cashback (film) (10.88× the country average). Demographically, the Angela Merkel audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Angela Merkel fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.6 |
| Estimated audience size | 2,341,269 |
Audience persona
The typical Angela Merkel fan in Germany is balanced, around 41.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cashback (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 508,509 | 0.99× |
| Bayern | 329,257 | 0.87× |
| Baden-Württemberg | 295,627 | 0.93× |
| Niedersachsen | 220,748 | 0.97× |
| Hessen | 169,407 | 0.95× |
| Sachsen | 135,025 | 1.18× |
| Berlin | 131,723 | 1.26× |
| Rheinland-Pfalz | 107,748 | 0.92× |
| Schleswig-Holstein | 83,282 | 0.99× |
| Brandenburg | 81,443 | 1.12× |
| Sachsen-Anhalt | 64,439 | 1.06× |
| Thüringen | 61,073 | 1.02× |
| Hamburg | 53,144 | 1× |
| Mecklenburg-Vorpommern | 47,916 | 1.07× |
| Saarland | 23,624 | 0.82× |
| Bremen | 16,775 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cashback (film) | 10.88× | Movies & TV |
| German language | 1.91× | Politics & Society |
| Bank of Scotland | 8× | Business & Career |
| Markus Lanz | 2.3× | Movies & TV |
| Damascus | 3.15× | Travel & Leisure |
| Homs | 3.58× | Travel & Leisure |
| Chat GPT | 1.69× | Technology & Electronics |
| Aleppo | 3.3× | Travel & Leisure |
| Indeed.com | 1.55× | Business & Career |
| NATO | 2.79× | Politics & Society |
| Gemini | 1.81× | Technology & Electronics |
| Syria | 2.06× | Travel & Leisure |
| Employment website | 1.51× | Business & Career |
| Zoom! | 3.29× | Business & Career |
| Western Union | 1.85× | Business & Career |
| OpenAI | 1.85× | Technology & Electronics |
| Deutsch lernen | 2.09× | Business & Career |
| Deutsche Bank | 1.59× | Business & Career |
| Creative Commons | 2.06× | Technology & Electronics |
| Huk24 | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.96 |
| Pet Ownership | JOY | 1.44 |
| Need for Security | CONSERVATISM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Tradition | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.4% |
| United States | 7.7% |
| Italy | 5.1% |
See Angela Merkel audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Angela Merkel have in Germany?
Angela Merkel has an estimated audience of 2,341,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Angela Merkel fans?
45.5% of Angela Merkel fans are female, 54.5% are male, with an average age of 41.6 years.
Which brands do Angela Merkel fans like most?
Angela Merkel fans show strongest brand affinity for Cashback (film) (10.88×), German language (1.91×), and Bank of Scotland (8×) over the country average.
Where do Angela Merkel fans live in Germany?
Angela Merkel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 508,509), Bayern (reach 329,257), and Baden-Württemberg (reach 295,627). These three regions account for the largest share of the active audience.
What other brands do Angela Merkel fans also like?
Beyond Angela Merkel itself, the audience over-indexes on German language (1.91×), Bank of Scotland (8×), Markus Lanz (2.3×), and Damascus (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Angela Merkel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.