Rascasse Audience Intelligence

Friedrich Merz Audience in Germany

A data profile of the people who buy, follow and care about Friedrich Merz in Germany — modelled from more than twelve digital signal sources. Friedrich Merz has an estimated audience of 4,886,430 people in Germany.

#2among Politician in Germany#33among Person in Germany#27in Politics & Society

The average Friedrich Merz fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include UniCredit, Telegram, Love Actually, with strongest over-indexing on UniCredit (36.3× the country average).

Demographically, the Friedrich Merz audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Friedrich Merz fan in Germany is more male, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for UniCredit.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friedrich Merz profile in Germany.

Audience size
4.9M
in Germany
Gender
36.3%♀
63.7% male
Age
43.4
average years
Country rank
#1094
Person in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friedrich Merz fans

36.3% are female, 63.7% are male, average age 43.4.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Friedrich Merz audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age43.4
Estimated audience size4,886,430
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Friedrich Merz audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

66.6%

of the worldwide Friedrich Merz audience comes from Germany.

Worldwide audience distribution share by country for Friedrich Merz
CountryShare
Germany66.6%
France3.1%
Poland2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friedrich Merz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Friedrich Merz fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.25×
02Thüringen~200K1.17×
03Brandenburg~200K1.16×
04Sachsen-Anhalt~200K1.16×
05Mecklenburg-Vorpommern~100K1.05×
06Niedersachsen~600K0.99×
07Berlin~300K0.99×
08Nordrhein-Westfalen~1.5M0.97×
09Rheinland-Pfalz~300K0.97×
10Hamburg~100K0.95×
11Saarland~70K0.94×
12Schleswig-Holstein~200K0.92×
13Bayern~900K0.91×
14Hessen~400K0.91×
15Baden-Württemberg~700K0.90×
16Bremen~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Friedrich Merz, Germany
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friedrich Merz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friedrich Merz audience
#·InterestCategoryAffinity×
01UniCreditBusiness & Career36.30×
02Commercial bankBusiness & Career20.59×
03Jeremy RennerMovies & TV18.79×
04Same-sex marriageKids & Family18.16×
05manager magazinBusiness & Career16.89×
06BlackRockBusiness & Career15.36×
07Love ActuallyMovies & TV13.79×
08Earth DayPolitics & Society13.76×
09Hedge fundBusiness & Career12.90×
10Heath LedgerMovies & TV12.31×
11Ramadan (calendar month)Politics & Society12.01×
12Small Business AdministrationBusiness & Career10.89×
13New Year's EveHome & Garden9.36×
14TelegramInternet & Social Media8.32×
15MoodleTechnology & Electronics7.45×
16FundraisingBusiness & Career6.52×
17Junge FreiheitNews5.71×
18FocusNews3.84×
19TagesschauMovies & TV3.55×
20CommerzbankBusiness & Career2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friedrich Merz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friedrich Merz audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.46×
Need for SecurityCONSERVATISM1.92×
Risk AppetiteTHRILL1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friedrich Merz audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
CreativityOPEN0.78×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friedrich Merz have in Germany?

Friedrich Merz has an estimated audience of 4,886,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Friedrich Merz fans?

36.3% of Friedrich Merz fans are female, 63.7% are male, with an average age of 43.4 years.

03

Which brands do Friedrich Merz fans like most?

Friedrich Merz fans show strongest brand affinity for UniCredit (36.3×), Telegram (8.32×), and Love Actually (13.79×) over the country average.

04

Where do Friedrich Merz fans live in Germany?

Friedrich Merz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Friedrich Merz fans also like?

Beyond Friedrich Merz itself, the audience over-indexes on Telegram (8.32×), Love Actually (13.79×), Tagesschau (3.55×), and Heath Ledger (12.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politician audiences in Germany

See Friedrich Merz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Friedrich Merz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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