Friedrich Merz Audience in Germany
Friedrich Merz has an estimated audience of 5,863,430 people in Germany. 33.7% are female, 66.3% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, The Hooters, Unique Gifts, Progressive rock, VfL Wolfsburg.
The average Friedrich Merz fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, The Hooters, Unique Gifts, with strongest over-indexing on Cocktail (2.12× the country average). Demographically, the Friedrich Merz audience skews more male with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Friedrich Merz fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 42.8 |
| Estimated audience size | 5,863,430 |
Audience persona
The typical Friedrich Merz fan in Germany is more male, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,269,106 | 0.97× |
| Bayern | 876,824 | 0.92× |
| Baden-Württemberg | 736,028 | 0.91× |
| Niedersachsen | 583,670 | 1.01× |
| Hessen | 416,425 | 0.92× |
| Sachsen | 368,720 | 1.26× |
| Rheinland-Pfalz | 291,084 | 0.98× |
| Berlin | 271,439 | 1.02× |
| Brandenburg | 216,710 | 1.17× |
| Schleswig-Holstein | 196,512 | 0.92× |
| Thüringen | 178,327 | 1.18× |
| Sachsen-Anhalt | 174,680 | 1.13× |
| Hamburg | 130,033 | 0.97× |
| Mecklenburg-Vorpommern | 115,405 | 1.02× |
| Saarland | 65,492 | 0.9× |
| Bremen | 37,857 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.12× | Food & Beverages |
| The Hooters | 9.95× | Music & Radio |
| Unique Gifts | 1.54× | Shopping |
| Progressive rock | 1.63× | Music & Radio |
| VfL Wolfsburg | 1.6× | Sports |
| Christmas Gift | 1.54× | Kids & Family |
| Business English | 2.44× | Business & Career |
| Duško Radović | 15.15× | Literature |
| Snow White (Fables) | 1.55× | Literature |
| Gett | 30.32× | Cars & Mobility |
| Inha University | 11.61× | Business & Career |
| Faun (band) | 2.86× | Music & Radio |
| Esra Erol | 3.15× | Movies & TV |
| Peugeot 308 | 2.1× | Cars & Mobility |
| Emperor Entertainment Group | 1.99× | Business & Career |
| MK | 1.51× | Music & Radio |
| Manor | 3.84× | Shopping |
| Volvo V60 | 2.42× | Cars & Mobility |
| Samanyolu Haber | 2.27× | Movies & TV |
| Friedrich Gulda | 9.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.91 |
| Career Orientation | POWER | 2.12 |
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.39 |
| Risk Appetite | THRILL | 1.34 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.3% |
| United States | 2.2% |
| France | 2.2% |
See Friedrich Merz audiences in other countries
More Politician audiences in Germany
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
- Olaf Scholz (2,424,146)
Frequently asked questions
How many fans does Friedrich Merz have in Germany?
Friedrich Merz has an estimated audience of 5,863,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Friedrich Merz fans?
33.7% of Friedrich Merz fans are female, 66.3% are male, with an average age of 42.8 years.
Which brands do Friedrich Merz fans like most?
Friedrich Merz fans show strongest brand affinity for Cocktail (2.12×), The Hooters (9.95×), and Unique Gifts (1.54×) over the country average.
Where do Friedrich Merz fans live in Germany?
Friedrich Merz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,269,106), Bayern (reach 876,824), and Baden-Württemberg (reach 736,028). These three regions account for the largest share of the active audience.
What other brands do Friedrich Merz fans also like?
Beyond Friedrich Merz itself, the audience over-indexes on The Hooters (9.95×), Unique Gifts (1.54×), Progressive rock (1.63×), and VfL Wolfsburg (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Friedrich Merz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.