Rascasse Audience Intelligence

manager magazin Audience in Germany

A data profile of the people who buy, follow and care about manager magazin in Germany — modelled from more than twelve digital signal sources. manager magazin has an estimated audience of 684,276 people in Germany.

#6among Business news in Germany#301among Website / Newspaper / Magazine in Germany#716in Business & Career

The average manager magazin fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include finanzen.net, Friedrich Merz, Carsten Linnemann, with strongest over-indexing on finanzen.net (24.29× the country average).

Demographically, the manager magazin audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical manager magazin fan in Germany is more male, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for finanzen.net.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the manager magazin profile in Germany.

Audience size
684K
in Germany
Gender
27.8%♀
72.2% male
Age
38.1
average years
Country rank
#9010
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of manager magazin

27.8% are female, 72.2% are male, average age 38.1.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for manager magazin audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age38.1
Estimated audience size684,276
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the manager magazin audience in Germany
Age bracketShare%
16-1911%
20-2930%
30-3927%
40-4921%
50+11%
Fig. 04

Worldwide distribution

78.0%

of the worldwide manager magazin audience comes from Germany.

Worldwide audience distribution share by country for manager magazin
CountryShare
Germany78.0%
China7.1%
Austria4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the manager magazin audience in Germany is strongest.

Fig. 05

Top regions by affinity

manager magazin fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.84×
02Hamburg~30K1.71×
03Baden-Württemberg~200K1.67×
04Hessen~80K1.52×
05Berlin~30K1.11×
06Nordrhein-Westfalen~200K1.06×
07Niedersachsen~70K1.06×
08Rheinland-Pfalz~30K0.91×
09Schleswig-Holstein~20K0.85×
10Bremen~5K0.79×
11Saarland~6K0.72×
12Brandenburg~10K0.70×
13Sachsen~20K0.68×
14Thüringen~10K0.64×
15Mecklenburg-Vorpommern~8K0.64×
16Sachsen-Anhalt~10K0.59×
Fig. 06

Affinity by region

Affinity by region — manager magazin, Germany
0.59×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the manager magazin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for manager magazin audience
#·InterestCategoryAffinity×
01Brand einsBusiness & Career32.20×
02Klemens HallmannMovies & TV29.07×
03Business NewsBusiness & Career26.55×
04finanzen.netBusiness & Career24.29×
05Ralf DümmelMovies & TV21.70×
06Frank ThelenBusiness & Career18.12×
07Brunello CucinelliFashion & Accessoires17.30×
08Friedrich MerzPolitics & Society16.89×
09Carsten LinnemannPolitics & Society16.30×
10DER AKTIONÄRBusiness & Career14.91×
11GründerszeneBusiness & Career14.21×
12Toto WolffSports12.13×
13WirtschaftswocheBusiness & Career12.12×
14Börse StuttgartBusiness & Career12.12×
15Cashmere woolFashion & Accessoires10.65×
16Outdoor cookingHome & Garden10.37×
17Harvard UniversityBusiness & Career9.48×
18Google DocsInternet & Social Media8.14×
19HandelsblattBusiness & Career7.83×
20GmailInternet & Social Media2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the manager magazin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by manager magazin audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.19×
Luxury OrientationPREMIUM1.75×
Risk AppetiteTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by manager magazin audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
Pet OwnershipJOY0.65×
Price SensitivityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does manager magazin have in Germany?

manager magazin has an estimated audience of 684,276 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of manager magazin fans?

27.8% of manager magazin fans are female, 72.2% are male, with an average age of 38.1 years.

03

Which brands do manager magazin fans like most?

manager magazin fans show strongest brand affinity for finanzen.net (24.29×), Friedrich Merz (16.89×), and Carsten Linnemann (16.3×) over the country average.

04

Where do manager magazin fans live in Germany?

manager magazin fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do manager magazin fans also like?

Beyond manager magazin itself, the audience over-indexes on Friedrich Merz (16.89×), Carsten Linnemann (16.3×), Wirtschaftswoche (12.12×), and Google Docs (8.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business news audiences in Germany

See manager magazin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for manager magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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