manager magazin Audience in Germany
manager magazin has an estimated audience of 688,330 people in Germany. 27.8% are female, 72.2% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Friedrich Merz, finanzen.net, Carsten Linnemann, Google Docs, Wirtschaftswoche.
The average manager magazin fan in Germany is 38.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Friedrich Merz, finanzen.net, Carsten Linnemann, with strongest over-indexing on Friedrich Merz (16.89× the country average). Demographically, the manager magazin audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of manager magazin fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 38.1 |
| Estimated audience size | 688,330 |
Audience persona
The typical manager magazin fan in Germany is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Friedrich Merz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 205,292 | 1.86× |
| Nordrhein-Westfalen | 176,110 | 1.17× |
| Baden-Württemberg | 156,011 | 1.66× |
| Hessen | 86,741 | 1.65× |
| Niedersachsen | 66,403 | 0.99× |
| Berlin | 35,307 | 1.15× |
| Rheinland-Pfalz | 29,409 | 0.85× |
| Hamburg | 27,082 | 1.74× |
| Schleswig-Holstein | 23,164 | 0.94× |
| Sachsen | 21,934 | 0.65× |
| Brandenburg | 11,744 | 0.55× |
| Thüringen | 9,401 | 0.54× |
| Sachsen-Anhalt | 8,234 | 0.46× |
| Saarland | 5,879 | 0.7× |
| Mecklenburg-Vorpommern | 5,447 | 0.41× |
| Bremen | 4,011 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friedrich Merz | 16.89× | Politics & Society |
| finanzen.net | 24.29× | Business & Career |
| Carsten Linnemann | 16.3× | Politics & Society |
| Google Docs | 8.14× | Internet & Social Media |
| Wirtschaftswoche | 12.12× | Business & Career |
| Frank Thelen | 18.12× | Business & Career |
| Cashmere wool | 10.65× | Fashion & Accessoires |
| DER AKTIONÄR | 14.91× | Business & Career |
| Handelsblatt | 7.83× | Business & Career |
| Outdoor cooking | 10.37× | Home & Garden |
| Business News | 26.55× | Business & Career |
| Klemens Hallmann | 29.07× | Movies & TV |
| Brunello Cucinelli | 17.3× | Fashion & Accessoires |
| Toto Wolff | 12.13× | Sports |
| Brand eins | 32.2× | Business & Career |
| 2.45× | Internet & Social Media | |
| Gmail | 2.92× | Internet & Social Media |
| Harvard University | 9.48× | Business & Career |
| Money management | 9.5× | Business & Career |
| Trade Republic | 4.27× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.2 |
| Career Orientation | POWER | 1.96 |
| Early Adopter Mentality | POWER | 1.84 |
| Risk Appetite | THRILL | 1.62 |
| Quality Awareness | PREMIUM | 1.54 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.3% |
| China | 7.1% |
| Austria | 4.3% |
See manager magazin audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Forbes (984,322)
- Yahoo! Finance (773,869)
Frequently asked questions
How many fans does manager magazin have in Germany?
manager magazin has an estimated audience of 688,330 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of manager magazin fans?
27.8% of manager magazin fans are female, 72.2% are male, with an average age of 38.1 years.
Which brands do manager magazin fans like most?
manager magazin fans show strongest brand affinity for Friedrich Merz (16.89×), finanzen.net (24.29×), and Carsten Linnemann (16.3×) over the country average.
Where do manager magazin fans live in Germany?
manager magazin fans in Germany are most concentrated in Bayern (reach 205,292), Nordrhein-Westfalen (reach 176,110), and Baden-Württemberg (reach 156,011). These three regions account for the largest share of the active audience.
What other brands do manager magazin fans also like?
Beyond manager magazin itself, the audience over-indexes on finanzen.net (24.29×), Carsten Linnemann (16.3×), Google Docs (8.14×), and Wirtschaftswoche (12.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for manager magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.