Rascasse Audience Intelligence

Business News Audience in Germany

A data profile of the people who buy, follow and care about Business News in Germany — modelled from more than twelve digital signal sources. Business News has an estimated audience of 238,684 people in Germany.

#164among TV Channel in Germany#1345in Business & Career

The average Business News fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Part-time, manager magazin, Tagesschau, with strongest over-indexing on Part-time (18.79× the country average).

Demographically, the Business News audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business News fan in Germany is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Part-time.

Category: Business & Career · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business News profile in Germany.

Audience size
239K
in Germany
Gender
28.4%♀
71.6% male
Age
42.9
average years
Country rank
#20277
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Business News

28.4% are female, 71.6% are male, average age 42.9.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Business News audience in Germany
MetricValue
Female28.4%
Male71.6%
Average age42.9
Estimated audience size238,684
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Business News audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4920%
50+30%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Business News audience comes from Germany.

Worldwide audience distribution share by country for Business News
CountryShare
United States22.3%
Tunisia10.3%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business News audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business News fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.47×
02Berlin~10K1.33×
03Hamburg~6K1.11×
04Bremen~2K1.09×
05Thüringen~7K1.07×
06Saarland~3K1.06×
07Bayern~40K0.99×
08Schleswig-Holstein~8K0.99×
09Nordrhein-Westfalen~50K0.97×
10Niedersachsen~20K0.95×
11Baden-Württemberg~30K0.94×
12Rheinland-Pfalz~10K0.94×
13Brandenburg~7K0.94×
14Sachsen-Anhalt~6K0.93×
15Mecklenburg-Vorpommern~4K0.91×
16Sachsen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Business News, Germany
0.85×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business News audience
#·InterestCategoryAffinity×
01manager magazinBusiness & Career26.55×
02AaliyahMusic & Radio20.00×
03Joe JonasMusic & Radio20.00×
04McKinsey & CompanyBusiness & Career19.73×
05Money managementBusiness & Career18.90×
06Part-timeBusiness & Career18.79×
07Hailee SteinfeldMovies & TV13.06×
08The Wall Street JournalNews12.11×
09Financial TimesNews11.13×
10WirtschaftswocheBusiness & Career9.67×
11Asset managementBusiness & Career9.08×
12HandelsblattBusiness & Career8.98×
13Business schoolBusiness & Career8.80×
14Stock marketBusiness & Career8.10×
15Online newspaperNews6.65×
16Der TagesspiegelNews5.53×
17TagesschauMovies & TV4.38×
18TransfermarktSports3.93×
19InnovationBusiness & Career3.58×
20CommerzbankBusiness & Career3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business News audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.27×
Early Adopter MentalityPOWER3.47×
Risk AppetiteTHRILL2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business News audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business News have in Germany?

Business News has an estimated audience of 238,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business News fans?

28.4% of Business News fans are female, 71.6% are male, with an average age of 42.9 years.

03

Which brands do Business News fans like most?

Business News fans show strongest brand affinity for Part-time (18.79×), manager magazin (26.55×), and Tagesschau (4.38×) over the country average.

04

Where do Business News fans live in Germany?

Business News fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Business News fans also like?

Beyond Business News itself, the audience over-indexes on manager magazin (26.55×), Tagesschau (4.38×), Online newspaper (6.65×), and Money management (18.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business News audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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