Business News Audience in Germany
Business News has an estimated audience of 238,704 people in Germany. 28.4% are female, 71.6% are male, average age 42.9. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Business English, Cocktail, Christmas Gift, Whataburger, Hypertext.
The average Business News fan in Germany is 42.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Business English, Cocktail, Christmas Gift, with strongest over-indexing on Business English (19.33× the country average). Demographically, the Business News audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: TV Channel
Demographics of Business News fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 42.9 |
| Estimated audience size | 238,704 |
Audience persona
The typical Business News fan in Germany is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 42,997 | 1.12× |
| Nordrhein-Westfalen | 38,975 | 0.75× |
| Hessen | 38,408 | 2.11× |
| Baden-Württemberg | 31,440 | 0.97× |
| Niedersachsen | 20,472 | 0.88× |
| Berlin | 19,748 | 1.85× |
| Sachsen | 8,826 | 0.75× |
| Hamburg | 8,421 | 1.56× |
| Rheinland-Pfalz | 6,991 | 0.58× |
| Brandenburg | 4,913 | 0.66× |
| Schleswig-Holstein | 4,579 | 0.53× |
| Saarland | 3,382 | 1.15× |
| Mecklenburg-Vorpommern | 3,150 | 0.69× |
| Thüringen | 3,098 | 0.51× |
| Sachsen-Anhalt | 3,009 | 0.49× |
| Bremen | 2,827 | 1.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 19.33× | Business & Career |
| Cocktail | 2.9× | Food & Beverages |
| Christmas Gift | 2.65× | Kids & Family |
| Whataburger | 8.56× | Food & Beverages |
| Hypertext | 3.93× | Technology & Electronics |
| Goop | 10.19× | Internet & Social Media |
| Harlow | 20× | Travel & Leisure |
| VfL Wolfsburg | 2.02× | Sports |
| Unique Gifts | 1.52× | Shopping |
| Peugeot 308 | 3.4× | Cars & Mobility |
| KLOS | 10.09× | Music & Radio |
| Radio Fantasy | 9.44× | Music & Radio |
| Farinata | 9.23× | Food & Beverages |
| Icon (magazine) | 1.65× | Arts & Culture |
| Home Delivery | 1.8× | Food & Beverages |
| Necktie | 3.26× | Fashion & Accessoires |
| Godzilla (1954 film) | 2.9× | Movies & TV |
| Hana, Hawaii | 6.52× | Travel & Leisure |
| Headhunters (film) | 2.66× | Movies & TV |
| Curcuma | 2.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.88 |
| Early Adopter Mentality | POWER | 3.35 |
| Risk Appetite | THRILL | 2 |
| Design Affinity | PREMIUM | 1.96 |
| Urban Lifestyle | OPEN | 1.74 |
| Need for Security | CONSERVATISM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Tunisia | 10.4% |
| Germany | 7.1% |
See Business News audiences in other countries
More Business & Career audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Business News have in Germany?
Business News has an estimated audience of 238,704 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Business News fans?
28.4% of Business News fans are female, 71.6% are male, with an average age of 42.9 years.
Which brands do Business News fans like most?
Business News fans show strongest brand affinity for Business English (19.33×), Cocktail (2.9×), and Christmas Gift (2.65×) over the country average.
Where do Business News fans live in Germany?
Business News fans in Germany are most concentrated in Bayern (reach 42,997), Nordrhein-Westfalen (reach 38,975), and Hessen (reach 38,408). These three regions account for the largest share of the active audience.
What other brands do Business News fans also like?
Beyond Business News itself, the audience over-indexes on Cocktail (2.9×), Christmas Gift (2.65×), Whataburger (8.56×), and Hypertext (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.