Rascasse Audience Intelligence

The Wall Street Journal Audience in Germany

A data profile of the people who buy, follow and care about The Wall Street Journal in Germany — modelled from more than twelve digital signal sources. The Wall Street Journal has an estimated audience of 934,497 people in Germany.

#40among Newspaper in Germany#248among Website / Newspaper / Magazine in Germany#83in News

The average The Wall Street Journal fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Financial Times, MarketWatch, Senior management, with strongest over-indexing on Financial Times (21.04× the country average).

Demographically, the The Wall Street Journal audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Wall Street Journal fan in Germany is more male, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Financial Times.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wall Street Journal profile in Germany.

Audience size
934K
in Germany
Gender
39.5%♀
60.5% male
Age
40.8
average years
Country rank
#6932
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+336%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Wall Street Journal

39.5% are female, 60.5% are male, average age 40.8.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for The Wall Street Journal audience in Germany
MetricValue
Female39.5%
Male60.5%
Average age40.8
Estimated audience size934,497
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the The Wall Street Journal audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

7.7%

of the worldwide The Wall Street Journal audience comes from Germany.

Worldwide audience distribution share by country for The Wall Street Journal
CountryShare
China17.9%
India10.5%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wall Street Journal audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Wall Street Journal fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.39×
02Berlin~60K1.37×
03Nordrhein-Westfalen~200K1.17×
04Rheinland-Pfalz~50K1.16×
05Baden-Württemberg~100K1.09×
06Bremen~9K1.08×
07Bayern~200K1.03×
08Schleswig-Holstein~30K0.99×
09Thüringen~20K0.98×
10Saarland~10K0.98×
11Hamburg~20K0.97×
12Brandenburg~30K0.91×
13Niedersachsen~80K0.90×
14Sachsen-Anhalt~20K0.90×
15Sachsen~40K0.83×
16Mecklenburg-Vorpommern~10K0.83×
Fig. 06

Affinity by region

Affinity by region — The Wall Street Journal, Germany
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wall Street Journal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wall Street Journal audience
#·InterestCategoryAffinity×
01The Huffington PostNews28.29×
02Senior managementBusiness & Career27.95×
03Harvard Business ReviewBusiness & Career26.48×
04Capital OneBusiness & Career26.14×
05MarketWatchBusiness & Career25.53×
06Morgan StanleyBusiness & Career24.80×
07Money (magazine)Business & Career22.02×
08Financial TimesNews21.04×
09Yahoo! FinanceBusiness & Career18.51×
10Private equityBusiness & Career12.11×
11Electronic trading platformBusiness & Career9.71×
12Technical analysisBusiness & Career9.40×
13Financial planMovies & TV7.10×
14Google DocsInternet & Social Media6.82×
15MoodleTechnology & Electronics6.50×
16GeminiTechnology & Electronics3.57×
17Chat GPTTechnology & Electronics3.38×
18GmailInternet & Social Media3.21×
19ShoppingShopping2.07×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wall Street Journal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wall Street Journal audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.32×
Early Adopter MentalityPOWER4.15×
Convenience OrientationPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wall Street Journal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
TraditionCONSERVATISM0.91×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wall Street Journal have in Germany?

The Wall Street Journal has an estimated audience of 934,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Wall Street Journal fans?

39.5% of The Wall Street Journal fans are female, 60.5% are male, with an average age of 40.8 years.

03

Which brands do The Wall Street Journal fans like most?

The Wall Street Journal fans show strongest brand affinity for Financial Times (21.04×), MarketWatch (25.53×), and Senior management (27.95×) over the country average.

04

Where do The Wall Street Journal fans live in Germany?

The Wall Street Journal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Wall Street Journal fans also like?

Beyond The Wall Street Journal itself, the audience over-indexes on MarketWatch (25.53×), Senior management (27.95×), Yahoo! Finance (18.51×), and Harvard Business Review (26.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See The Wall Street Journal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Wall Street Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →