The Wall Street Journal Audience in Germany
The Wall Street Journal has an estimated audience of 925,180 people in Germany. 39.5% are female, 60.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Financial Times, MarketWatch, Senior management, Yahoo! Finance, Harvard Business Review.
The average The Wall Street Journal fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Financial Times, MarketWatch, Senior management, with strongest over-indexing on Financial Times (21.04× the country average). Demographically, the The Wall Street Journal audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Wall Street Journal fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 40.8 |
| Estimated audience size | 925,180 |
Audience persona
The typical The Wall Street Journal fan in Germany is more male, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Financial Times.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,794 | 1.24× |
| Bayern | 190,741 | 1.28× |
| Baden-Württemberg | 160,944 | 1.27× |
| Hessen | 138,406 | 1.96× |
| Berlin | 81,635 | 1.97× |
| Niedersachsen | 62,643 | 0.7× |
| Rheinland-Pfalz | 40,664 | 0.88× |
| Sachsen | 33,050 | 0.73× |
| Schleswig-Holstein | 21,432 | 0.65× |
| Hamburg | 20,399 | 0.98× |
| Brandenburg | 19,048 | 0.66× |
| Thüringen | 12,985 | 0.55× |
| Sachsen-Anhalt | 12,144 | 0.51× |
| Bremen | 10,019 | 1.27× |
| Saarland | 9,801 | 0.86× |
| Mecklenburg-Vorpommern | 8,627 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial Times | 21.04× | News |
| MarketWatch | 25.53× | Business & Career |
| Senior management | 27.95× | Business & Career |
| Yahoo! Finance | 18.51× | Business & Career |
| Harvard Business Review | 26.48× | Business & Career |
| Private equity | 12.11× | Business & Career |
| Euphoria | 3.43× | Movies & TV |
| The Huffington Post | 28.29× | News |
| Google Docs | 6.82× | Internet & Social Media |
| Shopping | 2.07× | Shopping |
| Money (magazine) | 22.02× | Business & Career |
| Gmail | 3.21× | Internet & Social Media |
| Technical analysis | 9.4× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Moodle | 6.5× | Technology & Electronics |
| Capital One | 26.14× | Business & Career |
| Morgan Stanley | 24.8× | Business & Career |
| Chat GPT | 3.38× | Technology & Electronics |
| Financial plan | 7.1× | Movies & TV |
| 2.3× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.18 |
| Early Adopter Mentality | POWER | 3.78 |
| LGBTQ+ Identity | OPEN | 3.44 |
| Quality Awareness | PREMIUM | 1.89 |
| Design Affinity | PREMIUM | 1.66 |
| Indulgence | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.0% |
| India | 10.0% |
| Japan | 7.4% |
See The Wall Street Journal audiences in other countries
- The Wall Street Journal — United States
- The Wall Street Journal — United Kingdom
- The Wall Street Journal — France
- The Wall Street Journal — Italy
- The Wall Street Journal — Spain
- The Wall Street Journal — Brazil
- The Wall Street Journal — Japan
- The Wall Street Journal — South Korea
- The Wall Street Journal — India
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does The Wall Street Journal have in Germany?
The Wall Street Journal has an estimated audience of 925,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Wall Street Journal fans?
39.5% of The Wall Street Journal fans are female, 60.5% are male, with an average age of 40.8 years.
Which brands do The Wall Street Journal fans like most?
The Wall Street Journal fans show strongest brand affinity for Financial Times (21.04×), MarketWatch (25.53×), and Senior management (27.95×) over the country average.
Where do The Wall Street Journal fans live in Germany?
The Wall Street Journal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,794), Bayern (reach 190,741), and Baden-Württemberg (reach 160,944). These three regions account for the largest share of the active audience.
What other brands do The Wall Street Journal fans also like?
Beyond The Wall Street Journal itself, the audience over-indexes on MarketWatch (25.53×), Senior management (27.95×), Yahoo! Finance (18.51×), and Harvard Business Review (26.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Wall Street Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.