Rascasse Audience Intelligence

Financial Times Audience in Germany

A data profile of the people who buy, follow and care about Financial Times in Germany — modelled from more than twelve digital signal sources. Financial Times has an estimated audience of 1,005,026 people in Germany.

#37among Newspaper in Germany#231among Website / Newspaper / Magazine in Germany#76in News

The average Financial Times fan in Germany is 37.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include FXCM, Polymarket, Retirement planning, with strongest over-indexing on FXCM (13.91× the country average).

Demographically, the Financial Times audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Financial Times fan in Germany is more male, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for FXCM.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial Times profile in Germany.

Audience size
1M
in Germany
Gender
41.3%♀
58.7% male
Age
37.7
average years
Country rank
#6496
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Financial Times

41.3% are female, 58.7% are male, average age 37.7.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Financial Times audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age37.7
Estimated audience size1,005,026
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Financial Times audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Financial Times audience comes from Germany.

Worldwide audience distribution share by country for Financial Times
CountryShare
United Kingdom15.3%
United States14.9%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial Times audience in Germany is strongest.

Fig. 05

Top regions by affinity

Financial Times fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.61×
02Hessen~200K2.42×
03Hamburg~40K1.68×
04Bayern~200K1.41×
05Baden-Württemberg~100K0.99×
06Bremen~8K0.94×
07Nordrhein-Westfalen~200K0.93×
08Rheinland-Pfalz~40K0.84×
09Brandenburg~20K0.70×
10Schleswig-Holstein~20K0.67×
11Sachsen~30K0.64×
12Saarland~8K0.62×
13Niedersachsen~60K0.58×
14Thüringen~10K0.53×
15Mecklenburg-Vorpommern~10K0.53×
16Sachsen-Anhalt~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Financial Times, Germany
0.52×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial Times audience
#·InterestCategoryAffinity×
01Famous FootwearFood & Beverages67.42×
02Retirement planningBusiness & Career17.15×
03Wealth managementBusiness & Career14.66×
04forex traderBusiness & Career14.48×
05El Corte InglésShopping14.45×
06Small Business AdministrationBusiness & Career14.33×
07FXCMBusiness & Career13.91×
08Forex signalsBusiness & Career13.52×
09London School of EconomicsBusiness & Career13.43×
10Zara KidsFashion & Accessoires13.03×
11Forex Online TradingBusiness & Career12.70×
12The Wall Street JournalNews12.50×
13Financial planMovies & TV8.13×
14PolymarketBusiness & Career7.56×
15Part-timeBusiness & Career7.21×
16Entry-level jobBusiness & Career6.76×
17TradingViewBusiness & Career5.70×
18GermanyTravel & Leisure2.28×
19TikTokInternet & Social Media2.12×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial Times audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.92×
Risk AppetiteTHRILL3.54×
IndividualismJOY2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial Times audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
DIY MentalityTHRILL0.99×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial Times have in Germany?

Financial Times has an estimated audience of 1,005,026 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Financial Times fans?

41.3% of Financial Times fans are female, 58.7% are male, with an average age of 37.7 years.

03

Which brands do Financial Times fans like most?

Financial Times fans show strongest brand affinity for FXCM (13.91×), Polymarket (7.56×), and Retirement planning (17.15×) over the country average.

04

Where do Financial Times fans live in Germany?

Financial Times fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Financial Times fans also like?

Beyond Financial Times itself, the audience over-indexes on Polymarket (7.56×), Retirement planning (17.15×), Wealth management (14.66×), and forex trader (14.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Financial Times audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Financial Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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