Financial Times Audience in Germany
Financial Times has an estimated audience of 1,002,728 people in Germany. 41.3% are female, 58.7% are male, average age 37.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: FXCM, Retirement planning, Wealth management, forex trader, Part-time.
The average Financial Times fan in Germany is 37.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include FXCM, Retirement planning, Wealth management, with strongest over-indexing on FXCM (13.91× the country average). Demographically, the Financial Times audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Financial Times fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 37.7 |
| Estimated audience size | 1,002,728 |
Audience persona
The typical Financial Times fan in Germany is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FXCM.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 226,034 | 1.4× |
| Nordrhein-Westfalen | 196,444 | 0.9× |
| Hessen | 192,508 | 2.52× |
| Baden-Württemberg | 140,680 | 1.03× |
| Berlin | 118,141 | 2.64× |
| Niedersachsen | 54,646 | 0.56× |
| Rheinland-Pfalz | 41,170 | 0.82× |
| Hamburg | 38,164 | 1.68× |
| Sachsen | 28,997 | 0.59× |
| Schleswig-Holstein | 23,127 | 0.64× |
| Brandenburg | 21,289 | 0.68× |
| Thüringen | 10,288 | 0.4× |
| Sachsen-Anhalt | 10,231 | 0.39× |
| Bremen | 7,924 | 0.92× |
| Mecklenburg-Vorpommern | 7,107 | 0.37× |
| Saarland | 5,499 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FXCM | 13.91× | Business & Career |
| Retirement planning | 17.15× | Business & Career |
| Wealth management | 14.66× | Business & Career |
| forex trader | 14.48× | Business & Career |
| Part-time | 7.21× | Business & Career |
| Small Business Administration | 14.33× | Business & Career |
| Zara Kids | 13.03× | Fashion & Accessoires |
| Germany | 2.28× | Travel & Leisure |
| Polymarket | 7.56× | Business & Career |
| Forex signals | 13.52× | Business & Career |
| El Corte Inglés | 14.45× | Shopping |
| Forex Online Trading | 12.7× | Business & Career |
| Reading | 2.09× | Literature |
| The Wall Street Journal | 12.5× | News |
| Famous Footwear | 67.42× | Food & Beverages |
| Entry-level job | 6.76× | Business & Career |
| TradingView | 5.7× | Business & Career |
| London School of Economics | 13.43× | Business & Career |
| Financial plan | 8.13× | Movies & TV |
| TikTok | 2.12× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.3 |
| Career Orientation | POWER | 2.73 |
| Early Adopter Mentality | POWER | 2.66 |
| Quality Awareness | PREMIUM | 2.22 |
| Sustainability | BALANCE | 1.72 |
| Luxury Orientation | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| United Kingdom | 14.9% |
| China | 6.7% |
See Financial Times audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Financial Times have in Germany?
Financial Times has an estimated audience of 1,002,728 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Financial Times fans?
41.3% of Financial Times fans are female, 58.7% are male, with an average age of 37.7 years.
Which brands do Financial Times fans like most?
Financial Times fans show strongest brand affinity for FXCM (13.91×), Retirement planning (17.15×), and Wealth management (14.66×) over the country average.
Where do Financial Times fans live in Germany?
Financial Times fans in Germany are most concentrated in Bayern (reach 226,034), Nordrhein-Westfalen (reach 196,444), and Hessen (reach 192,508). These three regions account for the largest share of the active audience.
What other brands do Financial Times fans also like?
Beyond Financial Times itself, the audience over-indexes on Retirement planning (17.15×), Wealth management (14.66×), forex trader (14.48×), and Part-time (7.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Financial Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.