Rascasse Audience Intelligence

Financial plan Audience in Germany

A data profile of the people who buy, follow and care about Financial plan in Germany — modelled from more than twelve digital signal sources. Financial plan has an estimated audience of 1,915,294 people in Germany.

#2013among Topic in Germany#298in Movies & TV

The average Financial plan fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include N26, Asset management, Information privacy, with strongest over-indexing on N26 (26.16× the country average).

Demographically, the Financial plan audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Financial plan fan in Germany is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for N26.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial plan profile in Germany.

Audience size
1.9M
in Germany
Gender
41.9%♀
58.1% male
Age
39.5
average years
Country rank
#3508
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial plan fans

41.9% are female, 58.1% are male, average age 39.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Financial plan audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age39.5
Estimated audience size1,915,294
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Financial plan audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Financial plan audience comes from Germany.

Worldwide audience distribution share by country for Financial plan
CountryShare
United States19.1%
India16.3%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial plan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Financial plan fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.48×
02Berlin~100K1.41×
03Hessen~200K1.12×
04Bayern~300K1.11×
05Baden-Württemberg~300K1.11×
06Nordrhein-Westfalen~400K1.00×
07Niedersachsen~200K0.98×
08Bremen~20K0.97×
09Thüringen~50K0.96×
10Schleswig-Holstein~60K0.94×
11Saarland~20K0.93×
12Rheinland-Pfalz~90K0.90×
13Mecklenburg-Vorpommern~30K0.90×
14Sachsen~80K0.89×
15Sachsen-Anhalt~40K0.87×
16Brandenburg~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Financial plan, Germany
0.84×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial plan audience
#·InterestCategoryAffinity×
01Corporate financeBusiness & Career35.88×
02N26Business & Career26.16×
03Zurich Insurance GroupBusiness & Career19.94×
04Asset managementBusiness & Career19.45×
05HoneymoonKids & Family17.58×
06Wealth managementBusiness & Career16.81×
07Information privacyTechnology & Electronics16.08×
08Money managementBusiness & Career14.73×
09Property insuranceHome & Garden14.18×
10Passive incomeBusiness & Career9.98×
11Life insuranceBusiness & Career9.48×
12McCaféFood & Beverages9.23×
13Home insuranceBusiness & Career9.17×
14Vehicle insuranceCars & Mobility8.79×
15Investment managementBusiness & Career7.65×
16Photovoltaic systemHome & Garden7.26×
17PaybackShopping7.01×
18Efficient energy useTechnology & Electronics6.29×
19RefrigeratorHome & Garden4.31×
20Solar powerHome & Garden4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial plan audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.11×
Need for SecurityCONSERVATISM1.97×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial plan audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Healthy LifestyleBALANCE0.90×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial plan have in Germany?

Financial plan has an estimated audience of 1,915,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Financial plan fans?

41.9% of Financial plan fans are female, 58.1% are male, with an average age of 39.5 years.

03

Which brands do Financial plan fans like most?

Financial plan fans show strongest brand affinity for N26 (26.16×), Asset management (19.45×), and Information privacy (16.08×) over the country average.

04

Where do Financial plan fans live in Germany?

Financial plan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Financial plan fans also like?

Beyond Financial plan itself, the audience over-indexes on Asset management (19.45×), Information privacy (16.08×), Wealth management (16.81×), and Efficient energy use (6.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Financial plan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Financial plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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