Information privacy Audience in Germany
Information privacy has an estimated audience of 1,274,194 people in Germany. 53.7% are female, 46.3% are male, average age 43.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Financial plan, ExpressVPN, Mobile computing, Tagesschau, Hensoldt.
The average Information privacy fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Financial plan, ExpressVPN, Mobile computing, with strongest over-indexing on Financial plan (16.08× the country average). Demographically, the Information privacy audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Information privacy fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.2 |
| Estimated audience size | 1,274,194 |
Audience persona
The typical Information privacy fan in Germany is balanced, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Financial plan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 210,399 | 1.03× |
| Nordrhein-Westfalen | 162,157 | 0.58× |
| Baden-Württemberg | 157,189 | 0.9× |
| Niedersachsen | 126,961 | 1.03× |
| Sachsen | 92,498 | 1.48× |
| Hessen | 89,144 | 0.92× |
| Berlin | 62,539 | 1.1× |
| Rheinland-Pfalz | 56,434 | 0.88× |
| Brandenburg | 41,934 | 1.06× |
| Schleswig-Holstein | 41,896 | 0.92× |
| Sachsen-Anhalt | 35,868 | 1.09× |
| Thüringen | 33,760 | 1.04× |
| Hamburg | 29,325 | 1.02× |
| Mecklenburg-Vorpommern | 24,757 | 1.02× |
| Saarland | 12,834 | 0.82× |
| Bremen | 12,226 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial plan | 16.08× | Movies & TV |
| ExpressVPN | 29.79× | Technology & Electronics |
| Mobile computing | 22.56× | Technology & Electronics |
| Tagesschau | 3.23× | Movies & TV |
| Hensoldt | 16.01× | Business & Career |
| Jenna Ortega | 6.58× | Movies & TV |
| Homeland security | 42.86× | Politics & Society |
| Cyber-attack | 49.83× | Technology & Electronics |
| Bauhaus | 3.09× | Shopping |
| Gmail | 3.49× | Internet & Social Media |
| FRITZ!Box | 3.82× | Technology & Electronics |
| Liability insurance | 15.94× | Business & Career |
| Solar power | 4.25× | Home & Garden |
| Privacy policy | 5.88× | Technology & Electronics |
| 2.63× | Internet & Social Media | |
| Markus Lanz | 3.87× | Movies & TV |
| Computer security | 4.8× | Business & Career |
| Worldcoin | 27.88× | Business & Career |
| Efficient energy use | 3.56× | Technology & Electronics |
| Sascha Lobo | 18.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Patriotism | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Pet Ownership | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.2% |
| United States | 20.0% |
| United Kingdom | 8.5% |
See Information privacy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Information privacy have in Germany?
Information privacy has an estimated audience of 1,274,194 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Information privacy fans?
53.7% of Information privacy fans are female, 46.3% are male, with an average age of 43.2 years.
Which brands do Information privacy fans like most?
Information privacy fans show strongest brand affinity for Financial plan (16.08×), ExpressVPN (29.79×), and Mobile computing (22.56×) over the country average.
Where do Information privacy fans live in Germany?
Information privacy fans in Germany are most concentrated in Bayern (reach 210,399), Nordrhein-Westfalen (reach 162,157), and Baden-Württemberg (reach 157,189). These three regions account for the largest share of the active audience.
What other brands do Information privacy fans also like?
Beyond Information privacy itself, the audience over-indexes on ExpressVPN (29.79×), Mobile computing (22.56×), Tagesschau (3.23×), and Hensoldt (16.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information privacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.