Rascasse Audience Intelligence

Information privacy Audience in Germany

A data profile of the people who buy, follow and care about Information privacy in Germany — modelled from more than twelve digital signal sources. Information privacy has an estimated audience of 1,274,194 people in Germany.

#168among Field of study in Germany#2685among Topic in Germany#264in Technology & Electronics

The average Information privacy fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Financial plan, ExpressVPN, Mobile computing, with strongest over-indexing on Financial plan (16.08× the country average).

Demographically, the Information privacy audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Information privacy fan in Germany is balanced, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Financial plan.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information privacy profile in Germany.

Audience size
1.3M
in Germany
Gender
53.7%♀
46.3% male
Age
43.2
average years
Country rank
#5205
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information privacy fans

53.7% are female, 46.3% are male, average age 43.2.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Information privacy audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age43.2
Estimated audience size1,274,194
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Information privacy audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Information privacy audience comes from Germany.

Worldwide audience distribution share by country for Information privacy
CountryShare
Germany20.2%
United States20.0%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information privacy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Information privacy fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.42×
02Bremen~10K1.16×
03Sachsen-Anhalt~40K1.08×
04Berlin~60K1.05×
05Brandenburg~40K1.04×
06Thüringen~30K1.03×
07Mecklenburg-Vorpommern~30K1.03×
08Bayern~200K1.01×
09Niedersachsen~100K1.00×
10Hamburg~30K1.00×
11Hessen~90K0.93×
12Schleswig-Holstein~40K0.92×
13Baden-Württemberg~200K0.91×
14Rheinland-Pfalz~60K0.90×
15Saarland~10K0.89×
16Nordrhein-Westfalen~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Information privacy, Germany
0.72×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information privacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information privacy audience
#·InterestCategoryAffinity×
01Cyber-attackTechnology & Electronics49.83×
02Homeland securityPolitics & Society42.86×
03ExpressVPNTechnology & Electronics29.79×
04Mobile computingTechnology & Electronics22.56×
05Sascha LoboTechnology & Electronics18.67×
06Financial planMovies & TV16.08×
07HensoldtBusiness & Career16.01×
08Liability insuranceBusiness & Career15.94×
09Jenna OrtegaMovies & TV6.58×
10DigitizingTechnology & Electronics6.19×
11Privacy policyTechnology & Electronics5.88×
12Computer securityBusiness & Career4.80×
13Solar powerHome & Garden4.25×
14Markus LanzMovies & TV3.87×
15FRITZ!BoxTechnology & Electronics3.82×
16Efficient energy useTechnology & Electronics3.56×
17GmailInternet & Social Media3.49×
18TagesschauMovies & TV3.23×
19BauhausShopping3.09×
20GermanyTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information privacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information privacy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.76×
Convenience OrientationPREMIUM1.93×
Career OrientationPOWER1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information privacy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
MindfulnessBALANCE0.97×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information privacy have in Germany?

Information privacy has an estimated audience of 1,274,194 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Information privacy fans?

53.7% of Information privacy fans are female, 46.3% are male, with an average age of 43.2 years.

03

Which brands do Information privacy fans like most?

Information privacy fans show strongest brand affinity for Financial plan (16.08×), ExpressVPN (29.79×), and Mobile computing (22.56×) over the country average.

04

Where do Information privacy fans live in Germany?

Information privacy fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Information privacy fans also like?

Beyond Information privacy itself, the audience over-indexes on ExpressVPN (29.79×), Mobile computing (22.56×), Hensoldt (16.01×), and Tagesschau (3.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Information privacy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Information privacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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