Rascasse Audience Intelligence

Hensoldt Target Market in Germany

A data profile of the people who buy, follow and care about Hensoldt in Germany — modelled from more than twelve digital signal sources. Hensoldt has an estimated audience of 1,166,752 people in Germany.

#2among Defense in Germany
#736among Brand in Germany#521in Business & Career

The average Hensoldt fan in Germany is 35.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include GitHub, Information privacy, Vehicle insurance, with strongest over-indexing on GitHub (10.53× the country average).

Demographically, the Hensoldt audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hensoldt fan in Germany is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for GitHub.

Category: Business & Career · Type: Brand · Subtype: Defense

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hensoldt profile in Germany.

Audience size
1.2M
in Germany
Gender
22.4%♀
77.6% male
Age
35.1
average years
Country rank
#5690
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hensoldt

22.4% are female, 77.6% are male, average age 35.1.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Hensoldt audience in Germany
MetricValue
Female22.4%
Male77.6%
Average age35.1
Estimated audience size1,166,752
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Hensoldt audience in Germany
Age bracketShare%
16-1925%
20-2930%
30-3919%
40-4912%
50+14%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Hensoldt audience comes from Germany.

Worldwide audience distribution share by country for Hensoldt
CountryShare
Germany81.5%
Austria2.1%
France1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hensoldt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hensoldt customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K3.42×
02Bayern~500K2.52×
03Hessen~100K1.31×
04Bremen~10K0.93×
05Hamburg~20K0.86×
06Schleswig-Holstein~40K0.85×
07Rheinland-Pfalz~50K0.82×
08Berlin~50K0.81×
09Nordrhein-Westfalen~200K0.78×
10Niedersachsen~90K0.78×
11Saarland~10K0.66×
12Brandenburg~20K0.58×
13Thüringen~20K0.58×
14Sachsen~30K0.56×
15Sachsen-Anhalt~20K0.46×
16Mecklenburg-Vorpommern~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Hensoldt, Germany
0.46×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hensoldt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hensoldt audience
#·InterestCategoryAffinity×
01Information privacyTechnology & Electronics16.01×
02Freedom Party of AustriaPolitics & Society15.45×
03Data visualizationTechnology & Electronics11.46×
04Marie CurieBusiness & Career10.84×
05GitHubInternet & Social Media10.53×
06Che GuevaraPolitics & Society8.32×
07Vehicle insuranceCars & Mobility8.23×
08Jane FondaMovies & TV8.07×
09Life insuranceBusiness & Career7.23×
10Jutarnji listNews6.51×
11National securityPolitics & Society6.40×
12Computer securityBusiness & Career5.59×
13Apple TVMovies & TV5.35×
14Information securityBusiness & Career5.22×
15NATOPolitics & Society4.58×
16Junge FreiheitNews3.56×
17PaybackShopping3.46×
18MSNNews3.27×
19TagesschauMovies & TV1.82×
20NatureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hensoldt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hensoldt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.92×
Need for SecurityCONSERVATISM2.40×
Community OrientationOPEN2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hensoldt audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.74×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hensoldt's target market in Germany?

Hensoldt's target market in Germany covers an estimated 1,166,752 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Hensoldt customers?

22.4% of the Hensoldt audience are female, 77.6% are male, with an average age of 35.1 years.

03

Which brands do Hensoldt fans like most?

Hensoldt fans show strongest brand affinity for GitHub (10.53×), Information privacy (16.01×), and Vehicle insurance (8.23×) over the country average.

04

Where do Hensoldt fans live in Germany?

Hensoldt fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Bayern (reach ~500K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hensoldt fans also like?

Beyond Hensoldt itself, the audience over-indexes on Information privacy (16.01×), Vehicle insurance (8.23×), Computer security (5.59×), and Apple TV (5.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Defense audiences in Germany

See Hensoldt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hensoldt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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