Hensoldt Audience in Germany
Hensoldt has an estimated audience of 963,846 people in Germany. 32.6% are female, 67.4% are male, average age 35.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Urban Outfitters, Progressive rock, Eden Lake, Haberler, Combat sport.
The average Hensoldt fan in Germany is 35.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Urban Outfitters, Progressive rock, Eden Lake, with strongest over-indexing on Urban Outfitters (3.7× the country average). Demographically, the Hensoldt audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Defense
Demographics of Hensoldt fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 35.5 |
| Estimated audience size | 963,846 |
Audience persona
The typical Hensoldt fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 433,600 | 3.31× |
| Bayern | 365,966 | 2.37× |
| Nordrhein-Westfalen | 174,189 | 0.83× |
| Hessen | 100,061 | 1.37× |
| Niedersachsen | 77,090 | 0.83× |
| Rheinland-Pfalz | 40,547 | 0.84× |
| Berlin | 37,593 | 0.88× |
| Schleswig-Holstein | 28,402 | 0.82× |
| Sachsen | 26,592 | 0.57× |
| Hamburg | 20,303 | 0.94× |
| Brandenburg | 16,015 | 0.54× |
| Thüringen | 12,837 | 0.53× |
| Sachsen-Anhalt | 9,706 | 0.39× |
| Bremen | 8,113 | 0.99× |
| Saarland | 7,060 | 0.6× |
| Mecklenburg-Vorpommern | 3,680 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.7× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Eden Lake | 7.92× | Movies & TV |
| Haberler | 1.62× | News |
| Combat sport | 1.64× | Sports |
| Loincloth | 3.38× | Fashion & Accessoires |
| CAC 40 | 1.6× | Business & Career |
| Stradivarius | 1.62× | Shopping |
| Icon (magazine) | 2.3× | Arts & Culture |
| Jesse Plemons | 2.98× | Movies & TV |
| Natural rubber | 1.81× | Cars & Mobility |
| Ma Mère | 8.76× | Movies & TV |
| Israel | 1.53× | Travel & Leisure |
| perfect getaway | 9.24× | Movies & TV |
| Ecocide | 21.56× | Home & Garden |
| Graham Greene (actor) | 2.5× | |
| KLIX (AM) | 1.54× | Music & Radio |
| Low-carbon emission | 3.52× | Politics & Society |
| Home Delivery | 1.5× | Food & Beverages |
| MK | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.46 |
| Need for Security | CONSERVATISM | 1.75 |
| Community Orientation | OPEN | 1.73 |
| Early Adopter Mentality | POWER | 1.65 |
| Tradition | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.2% |
| Austria | 3.2% |
| France | 2.3% |
See Hensoldt audiences in other countries
More Defense audiences in Germany
- Rheinmetall (3,306,831)
- Renk Group (371,120)
- Diehl Defence (338,236)
Frequently asked questions
How many fans does Hensoldt have in Germany?
Hensoldt has an estimated audience of 963,846 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Hensoldt fans?
32.6% of Hensoldt fans are female, 67.4% are male, with an average age of 35.5 years.
Which brands do Hensoldt fans like most?
Hensoldt fans show strongest brand affinity for Urban Outfitters (3.7×), Progressive rock (2.92×), and Eden Lake (7.92×) over the country average.
Where do Hensoldt fans live in Germany?
Hensoldt fans in Germany are most concentrated in Baden-Württemberg (reach 433,600), Bayern (reach 365,966), and Nordrhein-Westfalen (reach 174,189). These three regions account for the largest share of the active audience.
What other brands do Hensoldt fans also like?
Beyond Hensoldt itself, the audience over-indexes on Progressive rock (2.92×), Eden Lake (7.92×), Haberler (1.62×), and Combat sport (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hensoldt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.