National security Audience in Germany

National security logo

National security has an estimated audience of 1,767,655 people in Germany. 32.4% are female, 67.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Borussia Dortmund, Felix Baumgartner, EBay, Antivirus software.

The average National security fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Borussia Dortmund, Felix Baumgartner, with strongest over-indexing on Google News (8.28× the country average). Demographically, the National security audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of National security fans

Demographic split for National security audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age41.8
Estimated audience size1,767,655

Audience persona

The typical National security fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Top regions in Germany

Top regions ranked by reach for National security in Germany
RegionReachAffinity
Nordrhein-Westfalen465,1511.2×
Bayern294,8881.04×
Baden-Württemberg278,1191.15×
Niedersachsen181,4191.06×
Hessen166,0331.23×
Rheinland-Pfalz103,3771.17×
Berlin91,5411.16×
Sachsen72,8180.84×
Schleswig-Holstein61,8360.97×
Brandenburg47,1600.86×
Sachsen-Anhalt40,0200.87×
Hamburg39,1490.98×
Thüringen32,9650.73×
Mecklenburg-Vorpommern29,1640.86×
Saarland17,9950.83×
Bremen15,6971.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National security audience
BrandAffinityCategory
Google News8.28×News
Borussia Dortmund1.76×Sports
Felix Baumgartner4.26×Sports
EBay2.03×Shopping
Antivirus software8.35×Technology & Electronics
Wikipedia2.17×Internet & Social Media
NATO4.75×Politics & Society
FRITZ!Box2.61×Technology & Electronics
Tom Selleck8.73×Movies & TV
Bauhaus1.94×Shopping
AutoScout242.03×Cars & Mobility
Politics and social issues1.56×Politics & Society
YouTube1.56×Movies & TV
Political party3.14×Politics & Society
Automobiles1.65×Cars & Mobility
Soccer1.58×Sports
Deutsche Bahn1.83×Cars & Mobility
John Wayne8.53×Movies & TV
FIFA World Cup1.64×Sports
Spiegel Online1.65×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National security audience
TraitClusterScore
PatriotismCONSERVATISM6.71
Need for SecurityCONSERVATISM2.56
Community OrientationOPEN1.74
IndulgenceJOY1.66
Convenience OrientationPREMIUM1.49
TraditionCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for National security
CountryShare
United States35.0%
Brazil6.0%
Italy4.4%

See National security audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does National security have in Germany?

National security has an estimated audience of 1,767,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of National security fans?

32.4% of National security fans are female, 67.6% are male, with an average age of 41.8 years.

Which brands do National security fans like most?

National security fans show strongest brand affinity for Google News (8.28×), Borussia Dortmund (1.76×), and Felix Baumgartner (4.26×) over the country average.

Where do National security fans live in Germany?

National security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 465,151), Bayern (reach 294,888), and Baden-Württemberg (reach 278,119). These three regions account for the largest share of the active audience.

What other brands do National security fans also like?

Beyond National security itself, the audience over-indexes on Borussia Dortmund (1.76×), Felix Baumgartner (4.26×), EBay (2.03×), and Antivirus software (8.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for National security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.