Rascasse Audience Intelligence

National security Audience in Germany

A data profile of the people who buy, follow and care about National security in Germany — modelled from more than twelve digital signal sources. National security has an estimated audience of 1,767,655 people in Germany.

#2134among Topic in Germany#140in Politics & Society

The average National security fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, FIFA World Cup, Felix Baumgartner, with strongest over-indexing on Google News (8.28× the country average).

Demographically, the National security audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National security fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National security profile in Germany.

Audience size
1.8M
in Germany
Gender
32.4%♀
67.6% male
Age
41.8
average years
Country rank
#3802
Topic in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National security fans

32.4% are female, 67.6% are male, average age 41.8.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for National security audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age41.8
Estimated audience size1,767,655
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the National security audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide National security audience comes from Germany.

Worldwide audience distribution share by country for National security
CountryShare
United States35.0%
Brazil6.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National security audience in Germany is strongest.

Fig. 05

Top regions by affinity

National security fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.15×
02Hessen~200K1.14×
03Baden-Württemberg~300K1.08×
04Rheinland-Pfalz~100K1.08×
05Berlin~80K1.06×
06Niedersachsen~200K1.04×
07Sachsen-Anhalt~50K1.04×
08Bremen~20K1.04×
09Schleswig-Holstein~60K0.98×
10Bayern~300K0.97×
11Hamburg~40K0.97×
12Saarland~20K0.96×
13Mecklenburg-Vorpommern~30K0.95×
14Brandenburg~50K0.94×
15Thüringen~40K0.92×
16Sachsen~80K0.90×
Fig. 06

Affinity by region

Affinity by region — National security, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National security audience
#·InterestCategoryAffinity×
01HelsingBusiness & Career10.95×
02Tom SelleckMovies & TV8.73×
03John WayneMovies & TV8.53×
04Antivirus softwareTechnology & Electronics8.35×
05Google NewsNews8.28×
06NATOPolitics & Society4.75×
07Felix BaumgartnerSports4.26×
08Political partyPolitics & Society3.14×
09FRITZ!BoxTechnology & Electronics2.61×
10WikipediaInternet & Social Media2.17×
11EBayShopping2.03×
12AutoScout24Cars & Mobility2.03×
13BauhausShopping1.94×
14Deutsche BahnCars & Mobility1.83×
15Borussia DortmundSports1.76×
16AutomobilesCars & Mobility1.65×
17FIFA World CupSports1.64×
18SoccerSports1.58×
19Politics and social issuesPolitics & Society1.56×
20YouTubeMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National security audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Need for SecurityCONSERVATISM2.11×
TraditionCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National security audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.00×
Design AffinityPREMIUM1.00×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National security have in Germany?

National security has an estimated audience of 1,767,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National security fans?

32.4% of National security fans are female, 67.6% are male, with an average age of 41.8 years.

03

Which brands do National security fans like most?

National security fans show strongest brand affinity for Google News (8.28×), FIFA World Cup (1.64×), and Felix Baumgartner (4.26×) over the country average.

04

Where do National security fans live in Germany?

National security fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do National security fans also like?

Beyond National security itself, the audience over-indexes on FIFA World Cup (1.64×), Felix Baumgartner (4.26×), Borussia Dortmund (1.76×), and EBay (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See National security audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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