National security Audience in Germany

National security has an estimated audience of 1,767,655 people in Germany. 32.4% are female, 67.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Borussia Dortmund, Felix Baumgartner, EBay, Antivirus software.
The average National security fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Borussia Dortmund, Felix Baumgartner, with strongest over-indexing on Google News (8.28× the country average). Demographically, the National security audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of National security fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 41.8 |
| Estimated audience size | 1,767,655 |
Audience persona
The typical National security fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 465,151 | 1.2× |
| Bayern | 294,888 | 1.04× |
| Baden-Württemberg | 278,119 | 1.15× |
| Niedersachsen | 181,419 | 1.06× |
| Hessen | 166,033 | 1.23× |
| Rheinland-Pfalz | 103,377 | 1.17× |
| Berlin | 91,541 | 1.16× |
| Sachsen | 72,818 | 0.84× |
| Schleswig-Holstein | 61,836 | 0.97× |
| Brandenburg | 47,160 | 0.86× |
| Sachsen-Anhalt | 40,020 | 0.87× |
| Hamburg | 39,149 | 0.98× |
| Thüringen | 32,965 | 0.73× |
| Mecklenburg-Vorpommern | 29,164 | 0.86× |
| Saarland | 17,995 | 0.83× |
| Bremen | 15,697 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 8.28× | News |
| Borussia Dortmund | 1.76× | Sports |
| Felix Baumgartner | 4.26× | Sports |
| EBay | 2.03× | Shopping |
| Antivirus software | 8.35× | Technology & Electronics |
| Wikipedia | 2.17× | Internet & Social Media |
| NATO | 4.75× | Politics & Society |
| FRITZ!Box | 2.61× | Technology & Electronics |
| Tom Selleck | 8.73× | Movies & TV |
| Bauhaus | 1.94× | Shopping |
| AutoScout24 | 2.03× | Cars & Mobility |
| Politics and social issues | 1.56× | Politics & Society |
| YouTube | 1.56× | Movies & TV |
| Political party | 3.14× | Politics & Society |
| Automobiles | 1.65× | Cars & Mobility |
| Soccer | 1.58× | Sports |
| Deutsche Bahn | 1.83× | Cars & Mobility |
| John Wayne | 8.53× | Movies & TV |
| FIFA World Cup | 1.64× | Sports |
| Spiegel Online | 1.65× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 6.71 |
| Need for Security | CONSERVATISM | 2.56 |
| Community Orientation | OPEN | 1.74 |
| Indulgence | JOY | 1.66 |
| Convenience Orientation | PREMIUM | 1.49 |
| Tradition | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 6.0% |
| Italy | 4.4% |
See National security audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does National security have in Germany?
National security has an estimated audience of 1,767,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of National security fans?
32.4% of National security fans are female, 67.6% are male, with an average age of 41.8 years.
Which brands do National security fans like most?
National security fans show strongest brand affinity for Google News (8.28×), Borussia Dortmund (1.76×), and Felix Baumgartner (4.26×) over the country average.
Where do National security fans live in Germany?
National security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 465,151), Bayern (reach 294,888), and Baden-Württemberg (reach 278,119). These three regions account for the largest share of the active audience.
What other brands do National security fans also like?
Beyond National security itself, the audience over-indexes on Borussia Dortmund (1.76×), Felix Baumgartner (4.26×), EBay (2.03×), and Antivirus software (8.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.