Antivirus software Audience in Germany
Antivirus software has an estimated audience of 1,038,168 people in Germany. 35.3% are female, 64.7% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Office 365, F-Secure, Microsoft Teams, Aral AG, Microsoft Copilot.
The average Antivirus software fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Office 365, F-Secure, Microsoft Teams, with strongest over-indexing on Office 365 (27.86× the country average). Demographically, the Antivirus software audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Antivirus software fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 44.9 |
| Estimated audience size | 1,038,168 |
Audience persona
The typical Antivirus software fan in Germany is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Office 365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,569 | 0.95× |
| Bayern | 144,143 | 0.86× |
| Baden-Württemberg | 123,924 | 0.87× |
| Niedersachsen | 116,499 | 1.16× |
| Hessen | 62,672 | 0.79× |
| Sachsen | 61,725 | 1.21× |
| Rheinland-Pfalz | 48,187 | 0.93× |
| Brandenburg | 41,956 | 1.3× |
| Berlin | 41,893 | 0.9× |
| Schleswig-Holstein | 39,875 | 1.07× |
| Sachsen-Anhalt | 34,577 | 1.29× |
| Thüringen | 33,514 | 1.27× |
| Mecklenburg-Vorpommern | 22,144 | 1.12× |
| Hamburg | 17,234 | 0.73× |
| Saarland | 11,608 | 0.91× |
| Bremen | 7,210 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 27.86× | Technology & Electronics |
| F-Secure | 52.46× | Technology & Electronics |
| Microsoft Teams | 14.85× | Technology & Electronics |
| Aral AG | 4.49× | Cars & Mobility |
| Microsoft Copilot | 14.33× | Technology & Electronics |
| Commerzbank | 4.35× | Business & Career |
| OpenVPN | 43.62× | Technology & Electronics |
| REWE | 3.53× | Shopping |
| ESET | 34.64× | Technology & Electronics |
| Kaspersky Internet Security | 41.04× | Technology & Electronics |
| TK Maxx | 3.64× | Shopping |
| Vodafone | 3.74× | Technology & Electronics |
| Kaufland | 3.14× | Shopping |
| Virtual private network | 16.09× | Technology & Electronics |
| Deutsche Bahn | 3.24× | Cars & Mobility |
| Bild | 2.66× | News |
| Netto Marken-Discount | 3.07× | Shopping |
| Postbank | 3.73× | Business & Career |
| Obi (store) | 2.83× | Shopping |
| Bitdefender | 20.16× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.85 |
| Need for Security | CONSERVATISM | 3.49 |
| Pet Ownership | JOY | 1.3 |
| Community Orientation | OPEN | 1.19 |
| Career Orientation | POWER | 1.1 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Germany | 6.1% |
| United Kingdom | 5.5% |
See Antivirus software audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Antivirus software have in Germany?
Antivirus software has an estimated audience of 1,038,168 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Antivirus software fans?
35.3% of Antivirus software fans are female, 64.7% are male, with an average age of 44.9 years.
Which brands do Antivirus software fans like most?
Antivirus software fans show strongest brand affinity for Office 365 (27.86×), F-Secure (52.46×), and Microsoft Teams (14.85×) over the country average.
Where do Antivirus software fans live in Germany?
Antivirus software fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,569), Bayern (reach 144,143), and Baden-Württemberg (reach 123,924). These three regions account for the largest share of the active audience.
What other brands do Antivirus software fans also like?
Beyond Antivirus software itself, the audience over-indexes on F-Secure (52.46×), Microsoft Teams (14.85×), Aral AG (4.49×), and Microsoft Copilot (14.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antivirus software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.