Antivirus software Audience in United States

Antivirus software logo

Antivirus software has an estimated audience of 2,333,220 people in United States. 41.8% are female, 58.2% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Nestum, Avast!, Matt Ryan, Norton AntiVirus, Boot Barn.

The average Antivirus software fan in United States is 44.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nestum, Avast!, Matt Ryan, with strongest over-indexing on Nestum (1636.36× the country average). Demographically, the Antivirus software audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Antivirus software fans

Demographic split for Antivirus software audience in United States
MetricValue
Female41.8%
Male58.2%
Average age44.3
Estimated audience size2,333,220

Audience persona

The typical Antivirus software fan in United States is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Nestum.

Top regions in United States

Top regions ranked by reach for Antivirus software in United States
RegionReachAffinity
Texas232,9151.16×
California232,2760.91×
Florida155,8720.99×
New York138,5091.06×
Ohio80,6771.12×
North Carolina80,3711.14×
Illinois79,1661.02×
Pennsylvania78,7731×
Georgia71,9991×
Virginia61,7251.09×
Michigan57,3220.94×
New Jersey52,3200.88×
Arizona49,4781.04×
Tennessee48,1901.03×
Indiana46,4461.09×
Washington43,7420.93×
Missouri43,4921.16×
South Carolina40,2531.15×
Maryland39,3170.98×
Massachusetts38,9230.85×
Louisiana36,2111.2×
Colorado34,9770.95×
Alabama33,3551.02×
Kentucky32,3331.11×
Wisconsin31,8130.91×
Minnesota31,4750.94×
Oklahoma29,3521.13×
Oregon27,5411.03×
Mississippi23,9191.24×
Connecticut23,5041×
Nevada21,6550.96×
Iowa20,9221.09×
Utah20,6480.99×
Arkansas19,2991×
Kansas19,2971.05×
Idaho12,6771.08×
West Virginia11,9531.1×
Nebraska11,6581×
New Mexico10,4770.9×
New Hampshire8,7210.95×
Hawaii8,1960.82×
Maine7,0270.84×
Rhode Island6,5170.88×
Delaware5,8290.91×
Montana5,6290.87×
Washington, District of Columbia5,4880.78×
South Dakota5,4291.01×
North Dakota5,0391.05×
Alaska4,9630.99×
Vermont3,5010.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Antivirus software audience
BrandAffinityCategory
Nestum1636.36×
Avast!46.05×Technology & Electronics
Matt Ryan54.23×Sports
Norton AntiVirus54.95×Technology & Electronics
Boot Barn9.38×Fashion & Accessoires
trivia crack25×Games
James Harrison (American football)34.1×Sports
CNN2.82×Movies & TV
Computer security6.9×Business & Career
Information security7.03×Business & Career
Google Drive2.96×Technology & Electronics
Programming language4.5×Technology & Electronics
Data security9.97×Business & Career
Gmail2.75×Internet & Social Media
National security4.28×Politics & Society
Airfarewatchdog26.76×Travel & Leisure
Internet privacy10.08×Technology & Electronics
Virus3.19×Health
Fox News Channel1.73×Movies & TV
Computers1.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Antivirus software audience
TraitClusterScore
Need for SecurityCONSERVATISM4.02
Risk AppetiteTHRILL2.41
PatriotismCONSERVATISM1.71
Luxury OrientationPREMIUM1.59
Career OrientationPOWER1.57
Family OrientationCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Antivirus software
CountryShare
United States13.6%
Germany6.1%
United Kingdom5.5%

See Antivirus software audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Antivirus software have in United States?

Antivirus software has an estimated audience of 2,333,220 people in United States, concentrated in Texas and California.

What is the gender split and age of Antivirus software fans?

41.8% of Antivirus software fans are female, 58.2% are male, with an average age of 44.3 years.

Which brands do Antivirus software fans like most?

Antivirus software fans show strongest brand affinity for Nestum (1636.36×), Avast! (46.05×), and Matt Ryan (54.23×) over the country average.

Where do Antivirus software fans live in United States?

Antivirus software fans in United States are most concentrated in Texas (reach 232,915), California (reach 232,276), and Florida (reach 155,872). These three regions account for the largest share of the active audience.

What other brands do Antivirus software fans also like?

Beyond Antivirus software itself, the audience over-indexes on Avast! (46.05×), Matt Ryan (54.23×), Norton AntiVirus (54.95×), and Boot Barn (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Antivirus software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.