Rascasse Audience Intelligence

Antivirus software Audience in United States

A data profile of the people who buy, follow and care about Antivirus software in United States — modelled from more than twelve digital signal sources. Antivirus software has an estimated audience of 2,333,220 people in United States.

#5828among Topic in United States#471in Technology & Electronics

The average Antivirus software fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nestum, Avast!, Matt Ryan, with strongest over-indexing on Nestum (1636.36× the country average).

Demographically, the Antivirus software audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Antivirus software fan in United States is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Nestum.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Antivirus software profile in United States.

Audience size
2.3M
in United States
Gender
41.8%♀
58.2% male
Age
44.3
average years
Country rank
#12586
Topic in United States
Fig. 01

Search interest · 12-month trend

+148%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Antivirus software fans

41.8% are female, 58.2% are male, average age 44.3.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Antivirus software audience in United States
MetricValue
Female41.8%
Male58.2%
Average age44.3
Estimated audience size2,333,220
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Antivirus software audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3914%
40-4920%
50+38%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Antivirus software audience comes from United States.

Worldwide audience distribution share by country for Antivirus software
CountryShare
United States13.6%
Germany6.1%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Antivirus software audience in United States is strongest.

Fig. 05

Top regions by affinity

Antivirus software fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~50K1.33×
02Mississippi~20K1.26×
03Missouri~40K1.17×
04Louisiana~40K1.16×
05Idaho~10K1.15×
06South Carolina~40K1.13×
07West Virginia~10K1.13×
08North Dakota~5K1.11×
09North Carolina~80K1.10×
10Kentucky~30K1.08×
11Oklahoma~30K1.07×
12South Dakota~6K1.07×
13Alaska~5K1.07×
14Kansas~20K1.06×
15Ohio~80K1.05×
16Iowa~20K1.05×
17Texas~200K1.04×
18Arizona~50K1.04×
19Virginia~60K1.03×
20Tennessee~50K1.02×
21Indiana~40K1.02×
22Utah~20K1.02×
23Alabama~30K1.01×
24Arkansas~20K1.01×
25Connecticut~20K1.00×
26Florida~200K0.99×
27Georgia~70K0.99×
28Oregon~30K0.99×
29Nebraska~10K0.99×
30Pennsylvania~80K0.98×
31New Hampshire~9K0.98×
32Maryland~40K0.95×
33Nevada~20K0.95×
34Montana~6K0.94×
35Vermont~4K0.93×
36New Mexico~10K0.92×
37Delaware~6K0.92×
38Illinois~70K0.91×
39Michigan~60K0.91×
40Minnesota~30K0.91×
41California~200K0.90×
42New York~100K0.90×
43Washington~40K0.90×
44Rhode Island~7K0.90×
45Wisconsin~30K0.89×
46Maine~7K0.88×
47New Jersey~50K0.85×
48Massachusetts~40K0.81×
49Hawaii~8K0.79×
50Washington, District of Columbia~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Antivirus software, United States
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Antivirus software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Antivirus software audience
#·InterestCategoryAffinity×
01NestumTopic1636.36×
02Norton AntiVirusTechnology & Electronics54.95×
03Matt RyanSports54.23×
04Avast!Technology & Electronics46.05×
05James Harrison (American football)Sports34.10×
06AirfarewatchdogTravel & Leisure26.76×
07trivia crackGames25.00×
08Internet privacyTechnology & Electronics10.08×
09Data securityBusiness & Career9.97×
10Boot BarnFashion & Accessoires9.38×
11Information securityBusiness & Career7.03×
12Computer securityBusiness & Career6.90×
13Programming languageTechnology & Electronics4.50×
14National securityPolitics & Society4.28×
15VirusHealth3.19×
16Google DriveTechnology & Electronics2.96×
17CNNMovies & TV2.82×
18GmailInternet & Social Media2.75×
19ComputersTechnology & Electronics1.55×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Antivirus software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Antivirus software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.83×
PatriotismCONSERVATISM2.13×
Convenience OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Antivirus software audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
ExtroversionTHRILL0.98×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Antivirus software have in United States?

Antivirus software has an estimated audience of 2,333,220 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Antivirus software fans?

41.8% of Antivirus software fans are female, 58.2% are male, with an average age of 44.3 years.

03

Which brands do Antivirus software fans like most?

Antivirus software fans show strongest brand affinity for Nestum (1636.36×), Avast! (46.05×), and Matt Ryan (54.23×) over the country average.

04

Where do Antivirus software fans live in United States?

Antivirus software fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Antivirus software fans also like?

Beyond Antivirus software itself, the audience over-indexes on Avast! (46.05×), Matt Ryan (54.23×), Norton AntiVirus (54.95×), and Boot Barn (9.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Antivirus software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Antivirus software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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