Internet privacy Audience in United States

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Internet privacy has an estimated audience of 3,528,615 people in United States. 46.3% are female, 53.7% are male, average age 44.8. Top regions: California, Florida, New York. Top brand affinities: Proxy server, Virtual private network, CNN, Google Drive, Don Quixote.

The average Internet privacy fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Proxy server, Virtual private network, CNN, with strongest over-indexing on Proxy server (22.44× the country average). Demographically, the Internet privacy audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Internet privacy fans

Demographic split for Internet privacy audience in United States
MetricValue
Female46.3%
Male53.7%
Average age44.8
Estimated audience size3,528,615

Audience persona

The typical Internet privacy fan in United States is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Proxy server.

Top regions in United States

Top regions ranked by reach for Internet privacy in United States
RegionReachAffinity
California334,4300.86×
Florida329,9521.38×
New York215,1441.09×
Texas177,4740.59×
Georgia83,0580.76×
North Carolina81,1200.76×
Arizona78,2831.09×
Illinois77,7440.66×
Pennsylvania74,2280.62×
Virginia72,4660.84×
Mississippi66,4132.28×
South Carolina62,0991.17×
Maryland56,7360.94×
New Jersey56,5990.63×
Ohio54,7290.5×
Washington54,5770.77×
Massachusetts44,4990.64×
Indiana42,2130.65×
Colorado38,8740.7×
Michigan37,6190.41×
Tennessee36,3640.51×
Alabama30,5370.62×
Kentucky26,8150.61×
Missouri25,8920.46×
Oklahoma25,6440.65×
Louisiana24,6040.54×
Minnesota24,2090.48×
Arkansas22,9450.79×
Oregon22,8550.57×
Wisconsin21,9350.41×
Utah21,5220.68×
West Virginia19,7991.2×
Connecticut19,6310.55×
Kansas18,2870.66×
Idaho18,2831.03×
Nevada18,2760.54×
Alaska18,2382.42×
Hawaii17,4651.15×
Iowa17,3610.6×
New Mexico17,1130.97×
Washington, District of Columbia16,4541.55×
Nebraska15,9740.9×
Montana15,8991.62×
Maine15,7431.25×
South Dakota15,6921.92×
North Dakota15,2792.11×
New Hampshire15,0581.08×
Wyoming14,7842.83×
Rhode Island14,5411.29×
Vermont14,3022.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet privacy audience
BrandAffinityCategory
Proxy server22.44×Internet & Social Media
Virtual private network16.62×Technology & Electronics
CNN2.41×Movies & TV
Google Drive2.76×Technology & Electronics
Don Quixote10.84×Literature
United States1.64×Travel & Leisure
Computer servers6.19×Technology & Electronics
Fox News Channel1.76×Movies & TV
User (computing)8.06×Technology & Electronics
Gmail2.38×Internet & Social Media
Short Message Service3.22×Technology & Electronics
NordVPN7.75×Technology & Electronics
U.S. state1.7×Travel & Leisure
LabCorp3.25×Health
Money1.81×Business & Career
Google Docs2.23×Internet & Social Media
Freeware3.28×Technology & Electronics
Jesus2.13×Politics & Society
Thought2.37×Politics & Society
Software1.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet privacy audience
TraitClusterScore
Need for SecurityCONSERVATISM8.09
PatriotismCONSERVATISM2.7
IndividualismJOY1.72
Career OrientationPOWER1.72
Early Adopter MentalityPOWER1.6
Family OrientationCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Internet privacy
CountryShare
India16.5%
United States13.2%
China8.7%

See Internet privacy audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Internet privacy have in United States?

Internet privacy has an estimated audience of 3,528,615 people in United States, concentrated in California and Florida.

What is the gender split and age of Internet privacy fans?

46.3% of Internet privacy fans are female, 53.7% are male, with an average age of 44.8 years.

Which brands do Internet privacy fans like most?

Internet privacy fans show strongest brand affinity for Proxy server (22.44×), Virtual private network (16.62×), and CNN (2.41×) over the country average.

Where do Internet privacy fans live in United States?

Internet privacy fans in United States are most concentrated in California (reach 334,430), Florida (reach 329,952), and New York (reach 215,144). These three regions account for the largest share of the active audience.

What other brands do Internet privacy fans also like?

Beyond Internet privacy itself, the audience over-indexes on Virtual private network (16.62×), CNN (2.41×), Google Drive (2.76×), and Don Quixote (10.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet privacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.