User (computing) Audience in United States

User (computing) has an estimated audience of 5,113,728 people in United States. 50.7% are female, 49.3% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Google News.

The average User (computing) fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.06× the country average). Demographically, the User (computing) audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of User (computing) fans

Demographic split for User (computing) audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.0
Estimated audience size5,113,728

Audience persona

The typical User (computing) fan in United States is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for User (computing) in United States
RegionReachAffinity
California681,6551.21×
Texas570,7191.3×
Florida415,8931.2×
New York318,2261.11×
Georgia195,1051.24×
Illinois188,1281.1×
Virginia171,5921.38×
North Carolina161,9881.05×
Pennsylvania160,4610.93×
Ohio154,4170.98×
Michigan134,6011.01×
New Jersey125,1310.96×
Washington118,1981.15×
Tennessee116,0571.13×
Arizona114,7711.1×
Indiana101,4841.09×
Massachusetts93,9520.93×
Maryland92,7981.06×
Alabama90,0161.26×
Missouri87,4381.06×
Louisiana87,0331.32×
South Carolina81,0271.05×
Colorado76,2870.95×
Wisconsin75,4370.98×
Kentucky72,8471.14×
Oregon71,1531.21×
Oklahoma67,0901.18×
Minnesota65,9270.9×
Arkansas57,0081.35×
Nevada56,2701.14×
Mississippi50,5751.2×
Connecticut44,2450.86×
Utah41,7080.91×
Kansas41,3291.03×
Iowa41,0730.97×
New Mexico24,7430.96×
West Virginia24,2431.02×
Nebraska22,3370.87×
Idaho22,1110.86×
Hawaii19,1420.87×
Washington, District of Columbia16,9371.1×
New Hampshire13,8100.69×
Rhode Island12,3830.76×
Maine12,3750.68×
Delaware11,7290.83×
Montana10,1540.72×
South Dakota8,2240.7×
Alaska7,1680.66×
North Dakota7,1310.68×
Vermont5,3870.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for User (computing) audience
BrandAffinityCategory
Google Maps8.06×Internet & Social Media
Capital One8.06×Business & Career
Indeed.com8.06×Business & Career
CarGurus8.06×Cars & Mobility
Google News7.87×News
Enterprise Rent-A-Car7.84×Cars & Mobility
AccuWeather7.68×Home & Garden
Circle K8.06×Shopping
DeviantArt8.06×Internet & Social Media
Diane Keaton6.59×Movies & TV
Bruce Willis7.28×Movies & TV
Aaron Rodgers6.41×Sports
Beetlejuice4.77×Movies & TV
Khan Academy8.06×Business & Career
Billy Bob Thornton8.06×Movies & TV
DuckDuckGo8.06×Internet & Social Media
ICloud8.06×Technology & Electronics
Clint Eastwood7.61×Movies & TV
Apple Store6.6×Shopping
Google Earth8.06×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by User (computing) audience
TraitClusterScore
Need for SecurityCONSERVATISM2.73
Early Adopter MentalityPOWER1.35
PatriotismCONSERVATISM1.34
Convenience OrientationPREMIUM1.3
IndividualismJOY1.28
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for User (computing)
CountryShare
United States11.3%
India8.2%
China4.5%

See User (computing) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does User (computing) have in United States?

User (computing) has an estimated audience of 5,113,728 people in United States, concentrated in California and Texas.

What is the gender split and age of User (computing) fans?

50.7% of User (computing) fans are female, 49.3% are male, with an average age of 39.0 years.

Which brands do User (computing) fans like most?

User (computing) fans show strongest brand affinity for Google Maps (8.06×), Capital One (8.06×), and Indeed.com (8.06×) over the country average.

Where do User (computing) fans live in United States?

User (computing) fans in United States are most concentrated in California (reach 681,655), Texas (reach 570,719), and Florida (reach 415,893). These three regions account for the largest share of the active audience.

What other brands do User (computing) fans also like?

Beyond User (computing) itself, the audience over-indexes on Capital One (8.06×), Indeed.com (8.06×), CarGurus (8.06×), and Google News (7.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for User (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.