Rascasse Audience Intelligence

User (computing) Audience in Germany

A data profile of the people who buy, follow and care about User (computing) in Germany — modelled from more than twelve digital signal sources. User (computing) has an estimated audience of 1,096,971 people in Germany.

#2956among Topic in Germany#306in Technology & Electronics

The average User (computing) fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, Firefox, Web server, with strongest over-indexing on GitHub (8.79× the country average).

Demographically, the User (computing) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical User (computing) fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the User (computing) profile in Germany.

Audience size
1.1M
in Germany
Gender
43.9%♀
56.1% male
Age
40.2
average years
Country rank
#6009
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of User (computing) fans

43.9% are female, 56.1% are male, average age 40.2.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for User (computing) audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age40.2
Estimated audience size1,096,971
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the User (computing) audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

2.4%

of the worldwide User (computing) audience comes from Germany.

Worldwide audience distribution share by country for User (computing)
CountryShare
United States11.3%
India8.2%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the User (computing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

User (computing) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.18×
02Sachsen-Anhalt~30K1.09×
03Nordrhein-Westfalen~300K1.06×
04Thüringen~30K1.06×
05Rheinland-Pfalz~60K1.03×
06Sachsen~60K1.03×
07Berlin~50K1.01×
08Brandenburg~30K0.99×
09Hamburg~20K0.99×
10Saarland~10K0.99×
11Baden-Württemberg~100K0.98×
12Niedersachsen~100K0.96×
13Mecklenburg-Vorpommern~20K0.96×
14Bremen~9K0.95×
15Schleswig-Holstein~40K0.94×
16Bayern~200K0.91×
Fig. 06

Affinity by region

Affinity by region — User (computing), Germany
0.91×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the User (computing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for User (computing) audience
#·InterestCategoryAffinity×
01FirefoxInternet & Social Media10.46×
02Chat roomInternet & Social Media9.77×
03SpreadsheetTechnology & Electronics8.93×
04GitHubInternet & Social Media8.79×
05Web serverTechnology & Electronics7.35×
06Non-alcoholic beverageFood & Beverages4.10×
07Accounting softwareBusiness & Career4.05×
08Risk managementBusiness & Career3.87×
09Political scienceBusiness & Career2.90×
10Computer securityBusiness & Career2.80×
11RefrigeratorHome & Garden2.55×
12WoolworthsShopping2.45×
13TattoosFashion & Accessoires2.35×
14Netto Marken-DiscountShopping2.20×
15DessertsFood & Beverages2.09×
16Online newspaperNews2.01×
17RedditInternet & Social Media1.90×
18ElectronicsTechnology & Electronics1.85×
19TagesschauMovies & TV1.73×
20WhatsAppInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the User (computing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by User (computing) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.16×
Early Adopter MentalityPOWER1.80×
IndividualismJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by User (computing) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
DIY MentalityTHRILL0.71×
Sports ActivityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does User (computing) have in Germany?

User (computing) has an estimated audience of 1,096,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of User (computing) fans?

43.9% of User (computing) fans are female, 56.1% are male, with an average age of 40.2 years.

03

Which brands do User (computing) fans like most?

User (computing) fans show strongest brand affinity for GitHub (8.79×), Firefox (10.46×), and Web server (7.35×) over the country average.

04

Where do User (computing) fans live in Germany?

User (computing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do User (computing) fans also like?

Beyond User (computing) itself, the audience over-indexes on Firefox (10.46×), Web server (7.35×), Spreadsheet (8.93×), and Netto Marken-Discount (2.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See User (computing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for User (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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