User (computing) Audience in Germany
User (computing) has an estimated audience of 1,096,971 people in Germany. 43.9% are female, 56.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Firefox, Satire, GitHub, Western Union, Headphones.
The average User (computing) fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Firefox, Satire, GitHub, with strongest over-indexing on Firefox (17.09× the country average). Demographically, the User (computing) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of User (computing) fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.2 |
| Estimated audience size | 1,096,971 |
Audience persona
The typical User (computing) fan in Germany is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Firefox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,999 | 1.1× |
| Bayern | 163,773 | 0.93× |
| Baden-Württemberg | 150,221 | 1× |
| Niedersachsen | 105,375 | 0.99× |
| Hessen | 78,984 | 0.94× |
| Rheinland-Pfalz | 57,503 | 1.05× |
| Sachsen | 53,839 | 1× |
| Berlin | 48,930 | 1× |
| Schleswig-Holstein | 38,021 | 0.97× |
| Sachsen-Anhalt | 32,457 | 1.14× |
| Brandenburg | 30,973 | 0.91× |
| Thüringen | 28,468 | 1.02× |
| Hamburg | 28,130 | 1.13× |
| Mecklenburg-Vorpommern | 19,665 | 0.94× |
| Saarland | 12,822 | 0.95× |
| Bremen | 8,664 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Firefox | 17.09× | Internet & Social Media |
| Satire | 8.81× | Literature |
| GitHub | 10.54× | Internet & Social Media |
| Western Union | 7.27× | Business & Career |
| Headphones | 7.7× | Technology & Electronics |
| Country rap | 7.33× | Music & Radio |
| Tagesschau | 2.39× | Movies & TV |
| Allgäu | 6.8× | Travel & Leisure |
| German television comedy | 6.46× | Movies & TV |
| Viber | 12.62× | Internet & Social Media |
| Spreadsheet | 8.81× | Technology & Electronics |
| Pillow | 4.56× | Home & Garden |
| Real property | 4.23× | Home & Garden |
| Lake Constance | 7.75× | Travel & Leisure |
| Pets | 1.66× | Pets & Animals |
| Public administration | 7.88× | Business & Career |
| Netto Marken-Discount | 1.93× | Shopping |
| Freeware | 2.25× | Technology & Electronics |
| Transfermarkt | 2.31× | Sports |
| Antivirus software | 7.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.67 |
| Need for Security | CONSERVATISM | 1.65 |
| Individualism | JOY | 1.42 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Convenience Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.2% |
| China | 4.5% |
See User (computing) audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does User (computing) have in Germany?
User (computing) has an estimated audience of 1,096,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of User (computing) fans?
43.9% of User (computing) fans are female, 56.1% are male, with an average age of 40.2 years.
Which brands do User (computing) fans like most?
User (computing) fans show strongest brand affinity for Firefox (17.09×), Satire (8.81×), and GitHub (10.54×) over the country average.
Where do User (computing) fans live in Germany?
User (computing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,999), Bayern (reach 163,773), and Baden-Württemberg (reach 150,221). These three regions account for the largest share of the active audience.
What other brands do User (computing) fans also like?
Beyond User (computing) itself, the audience over-indexes on Satire (8.81×), GitHub (10.54×), Western Union (7.27×), and Headphones (7.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for User (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.