Accounting software Audience in Germany
Accounting software has an estimated audience of 2,438,727 people in Germany. 57.7% are female, 42.3% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Lexware, Workday, Sevdesk, Finom, American Marketing Association.
The average Accounting software fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Lexware, Workday, Sevdesk, with strongest over-indexing on Lexware (79.45× the country average). Demographically, the Accounting software audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Accounting software fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.2 |
| Estimated audience size | 2,438,727 |
Audience persona
The typical Accounting software fan in Germany is more female, around 45.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Lexware.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,387 | 0.53× |
| Niedersachsen | 255,350 | 1.08× |
| Bayern | 245,429 | 0.63× |
| Baden-Württemberg | 129,868 | 0.39× |
| Rheinland-Pfalz | 88,525 | 0.72× |
| Hessen | 85,566 | 0.46× |
| Thüringen | 74,102 | 1.19× |
| Sachsen-Anhalt | 71,968 | 1.14× |
| Berlin | 68,340 | 0.63× |
| Brandenburg | 66,703 | 0.88× |
| Saarland | 64,720 | 2.16× |
| Mecklenburg-Vorpommern | 63,296 | 1.36× |
| Schleswig-Holstein | 61,778 | 0.71× |
| Bremen | 60,946 | 2.92× |
| Sachsen | 59,912 | 0.5× |
| Hamburg | 38,805 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lexware | 79.45× | Business & Career |
| Workday | 118.45× | Business & Career |
| Sevdesk | 79.45× | Business & Career |
| Finom | 117.68× | Business & Career |
| American Marketing Association | 9.49× | Business & Career |
| Electronic data interchange | 5.61× | Technology & Electronics |
| Wikipedia | 2.54× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Tagesschau | 1.88× | Movies & TV |
| Financial accounting | 5.9× | Business & Career |
| Housing estate | 4.55× | Home & Garden |
| Deichmann | 2.2× | Shopping |
| Lieferando.de | 1.95× | Food & Beverages |
| Netto Marken-Discount | 1.78× | Shopping |
| Wetter.com | 1.93× | Home & Garden |
| Ryanair | 2.02× | Travel & Leisure |
| Electronic funds transfer | 2.21× | Business & Career |
| Gmail | 2× | Internet & Social Media |
| Aral AG | 1.78× | Cars & Mobility |
| Database | 2.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.19 |
| Need for Security | CONSERVATISM | 2.3 |
| Early Adopter Mentality | POWER | 1.74 |
| Family Orientation | CONSERVATISM | 1.45 |
| Career Orientation | POWER | 1.41 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.8% |
| United States | 21.5% |
| Germany | 8.2% |
See Accounting software audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Accounting software have in Germany?
Accounting software has an estimated audience of 2,438,727 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Accounting software fans?
57.7% of Accounting software fans are female, 42.3% are male, with an average age of 45.2 years.
Which brands do Accounting software fans like most?
Accounting software fans show strongest brand affinity for Lexware (79.45×), Workday (118.45×), and Sevdesk (79.45×) over the country average.
Where do Accounting software fans live in Germany?
Accounting software fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,387), Niedersachsen (reach 255,350), and Bayern (reach 245,429). These three regions account for the largest share of the active audience.
What other brands do Accounting software fans also like?
Beyond Accounting software itself, the audience over-indexes on Workday (118.45×), Sevdesk (79.45×), Finom (117.68×), and American Marketing Association (9.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Accounting software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.