Finom Audience in Germany
Finom has an estimated audience of 304,781 people in Germany. 45.2% are female, 54.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, CAC 40, Cocktail, Unique Gifts, Stradivarius.
The average Finom fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, CAC 40, Cocktail, with strongest over-indexing on Eden Lake (10.76× the country average). Demographically, the Finom audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Finom fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 42.5 |
| Estimated audience size | 304,781 |
Audience persona
The typical Finom fan in Germany is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,193 | 1.02× |
| Bayern | 58,057 | 1.19× |
| Baden-Württemberg | 39,570 | 0.95× |
| Berlin | 29,231 | 2.15× |
| Hessen | 27,766 | 1.2× |
| Niedersachsen | 24,763 | 0.84× |
| Sachsen | 13,766 | 0.92× |
| Rheinland-Pfalz | 12,975 | 0.85× |
| Schleswig-Holstein | 11,527 | 1.05× |
| Hamburg | 10,452 | 1.52× |
| Brandenburg | 9,781 | 1.03× |
| Thüringen | 5,747 | 0.74× |
| Sachsen-Anhalt | 4,341 | 0.55× |
| Mecklenburg-Vorpommern | 3,333 | 0.57× |
| Saarland | 2,349 | 0.63× |
| Bremen | 2,079 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 10.76× | Movies & TV |
| CAC 40 | 3.02× | Business & Career |
| Cocktail | 1.94× | Food & Beverages |
| Unique Gifts | 1.56× | Shopping |
| Stradivarius | 1.8× | Shopping |
| Ma Mère | 11.53× | Movies & TV |
| Progressive rock | 1.57× | Music & Radio |
| Christmas Gift | 1.71× | Kids & Family |
| The Knot (Website) | 9.06× | Kids & Family |
| Birthday Gifts | 1.52× | Kids & Family |
| Jacob Tremblay | 4.08× | Movies & TV |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Israel | 1.51× | Travel & Leisure |
| Low-carbon emission | 4.61× | Politics & Society |
| Este, Veneto | 1.56× | Travel & Leisure |
| Business English | 1.65× | Business & Career |
| Intraocular lens | 5.19× | Health |
| Home Delivery | 1.52× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.62× | Music & Radio |
| Volvo V60 | 2.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.33 |
| Need for Security | CONSERVATISM | 1.85 |
| Early Adopter Mentality | POWER | 1.7 |
| Sustainability | BALANCE | 1.53 |
| Career Orientation | POWER | 1.53 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.2% |
| Italy | 15.1% |
| France | 14.9% |
See Finom audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Revolut (2,425,241)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
Frequently asked questions
How many fans does Finom have in Germany?
Finom has an estimated audience of 304,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Finom fans?
45.2% of Finom fans are female, 54.8% are male, with an average age of 42.5 years.
Which brands do Finom fans like most?
Finom fans show strongest brand affinity for Eden Lake (10.76×), CAC 40 (3.02×), and Cocktail (1.94×) over the country average.
Where do Finom fans live in Germany?
Finom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,193), Bayern (reach 58,057), and Baden-Württemberg (reach 39,570). These three regions account for the largest share of the active audience.
What other brands do Finom fans also like?
Beyond Finom itself, the audience over-indexes on CAC 40 (3.02×), Cocktail (1.94×), Unique Gifts (1.56×), and Stradivarius (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.