Rascasse Audience Intelligence

Finom Target Market in Germany

A data profile of the people who buy, follow and care about Finom in Germany — modelled from more than twelve digital signal sources. Finom has an estimated audience of 324,613 people in Germany.

#11among Broker / Crypto in Germany#2093among Brand in Germany#1119in Business & Career

The average Finom fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Accounting software, Home insurance, Spreadsheet, with strongest over-indexing on Accounting software (117.68× the country average).

Demographically, the Finom audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Finom fan in Germany is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Accounting software.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finom profile in Germany.

Audience size
325K
in Germany
Gender
44.8%♀
55.2% male
Age
43.3
average years
Country rank
#16375
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Finom

44.8% are female, 55.2% are male, average age 43.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Finom audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age43.3
Estimated audience size324,613
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Finom audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Finom audience comes from Germany.

Worldwide audience distribution share by country for Finom
CountryShare
Germany48.3%
Italy15.5%
France14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Finom customers by region in Germany
#RegionReachAffinity×
01Berlin~30K2.08×
02Hamburg~10K1.48×
03Hessen~30K1.16×
04Bayern~60K1.15×
05Brandenburg~10K1.05×
06Nordrhein-Westfalen~70K1.03×
07Schleswig-Holstein~10K1.03×
08Baden-Württemberg~40K0.93×
09Sachsen~10K0.89×
10Bremen~2K0.89×
11Niedersachsen~30K0.84×
12Rheinland-Pfalz~10K0.84×
13Thüringen~6K0.77×
14Saarland~3K0.77×
15Mecklenburg-Vorpommern~4K0.67×
16Sachsen-Anhalt~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Finom, Germany
0.64×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finom audience
#·InterestCategoryAffinity×
01Accounting softwareBusiness & Career117.68×
02Mobile bankingBusiness & Career40.70×
03SpreadsheetTechnology & Electronics38.06×
04Home insuranceBusiness & Career34.14×
05N26Business & Career25.19×
06Data visualizationTechnology & Electronics16.27×
07BMW i8Cars & Mobility12.44×
08Property insuranceHome & Garden11.56×
09GitHubInternet & Social Media10.09×
10Office 365Technology & Electronics8.44×
11Google DriveTechnology & Electronics7.45×
12PaybackShopping6.92×
13Computer securityBusiness & Career6.09×
14Information securityBusiness & Career5.59×
15Python (programming language)Technology & Electronics5.39×
16Renewable energyBusiness & Career2.61×
17NatureHome & Garden2.09×
18CommerzbankBusiness & Career2.00×
19Netto Marken-DiscountShopping1.80×
20TagesschauMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finom audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.54×
Price SensitivityPREMIUM1.93×
Early Adopter MentalityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finom audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Sports ActivityPOWER0.84×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Finom's target market in Germany?

Finom's target market in Germany covers an estimated 324,613 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Finom customers?

44.8% of the Finom audience are female, 55.2% are male, with an average age of 43.3 years.

03

Which brands do Finom fans like most?

Finom fans show strongest brand affinity for Accounting software (117.68×), Home insurance (34.14×), and Spreadsheet (38.06×) over the country average.

04

Where do Finom fans live in Germany?

Finom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Finom fans also like?

Beyond Finom itself, the audience over-indexes on Home insurance (34.14×), Spreadsheet (38.06×), Mobile banking (40.7×), and N26 (25.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Finom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Finom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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