Rascasse Audience Intelligence

Information security Audience in Germany

A data profile of the people who buy, follow and care about Information security in Germany — modelled from more than twelve digital signal sources. Information security has an estimated audience of 2,596,050 people in Germany.

#105among Field of study in Germany#1520among Topic in Germany#259in Business & Career

The average Information security fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Database, GitHub, Total quality management, with strongest over-indexing on Database (8.21× the country average).

Demographically, the Information security audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Information security fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Database.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information security profile in Germany.

Audience size
2.6M
in Germany
Gender
40.6%♀
59.4% male
Age
42.0
average years
Country rank
#2527
Topic in Germany
Fig. 01

Search interest · 12-month trend

-79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information security fans

40.6% are female, 59.4% are male, average age 42.0.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Information security audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age42.0
Estimated audience size2,596,050
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Information security audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Information security audience comes from Germany.

Worldwide audience distribution share by country for Information security
CountryShare
United States21.2%
India6.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information security audience in Germany is strongest.

Fig. 05

Top regions by affinity

Information security fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.50×
02Baden-Württemberg~500K1.32×
03Hamburg~80K1.30×
04Bayern~500K1.29×
05Berlin~100K1.21×
06Nordrhein-Westfalen~600K1.11×
07Bremen~20K1.04×
08Niedersachsen~300K1.01×
09Rheinland-Pfalz~100K0.93×
10Sachsen~100K0.92×
11Schleswig-Holstein~80K0.91×
12Saarland~30K0.89×
13Thüringen~60K0.88×
14Brandenburg~70K0.86×
15Sachsen-Anhalt~60K0.82×
16Mecklenburg-Vorpommern~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Information security, Germany
0.82×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information security audience
#·InterestCategoryAffinity×
01Hacker (term)Technology & Electronics29.13×
02Total quality managementBusiness & Career22.22×
03Quality controlBusiness & Career17.61×
04Internet privacyTechnology & Electronics16.67×
05Forensic scienceBusiness & Career15.26×
06Motor controllerTechnology & Electronics15.07×
07Quality assuranceBusiness & Career15.06×
08MySQLTechnology & Electronics13.73×
09Chemical engineeringBusiness & Career13.50×
10Data securityBusiness & Career12.24×
11Data analysisTechnology & Electronics11.80×
12GitHubInternet & Social Media11.62×
13Accounting softwareBusiness & Career11.51×
14SAP SETechnology & Electronics10.94×
15National securityPolitics & Society10.04×
16CryptographyPolitics & Society8.31×
17DatabaseTechnology & Electronics8.21×
18Python (programming language)Technology & Electronics7.99×
19Computer securityBusiness & Career7.75×
20GeminiTechnology & Electronics4.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information security audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM7.45×
PatriotismCONSERVATISM3.04×
Early Adopter MentalityPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information security audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Community OrientationOPEN0.76×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information security have in Germany?

Information security has an estimated audience of 2,596,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Information security fans?

40.6% of Information security fans are female, 59.4% are male, with an average age of 42.0 years.

03

Which brands do Information security fans like most?

Information security fans show strongest brand affinity for Database (8.21×), GitHub (11.62×), and Total quality management (22.22×) over the country average.

04

Where do Information security fans live in Germany?

Information security fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Information security fans also like?

Beyond Information security itself, the audience over-indexes on GitHub (11.62×), Total quality management (22.22×), Accounting software (11.51×), and MySQL (13.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Information security audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Information security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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