Information security Audience in Germany

Demographics of Information security fans

Audience persona

The typical Information security fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Database.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Information security audiences in other countries

• Information security — United States
• Information security — United Kingdom
• Information security — France
• Information security — Italy
• Information security — Spain
• Information security — Brazil
• Information security — Japan
• Information security — South Korea
• Information security — India

More Field of study audiences in Germany

• Music (36,021,786)
• Politics and social issues (25,114,359)
• Architecture (15,753,302)
• Advertising (15,166,229)
• Psychology (15,090,985)

Frequently asked questions

How many fans does Information security have in Germany?

Information security has an estimated audience of 2,596,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Information security fans?

40.6% of Information security fans are female, 59.4% are male, with an average age of 42.0 years.

Which brands do Information security fans like most?

Information security fans show strongest brand affinity for Database (8.21×), GitHub (11.62×), and Total quality management (22.22×) over the country average.

Where do Information security fans live in Germany?

Information security fans in Germany are most concentrated in Nordrhein-Westfalen (reach 666,400), Bayern (reach 596,402), and Baden-Württemberg (reach 533,866). These three regions account for the largest share of the active audience.

What other brands do Information security fans also like?

Beyond Information security itself, the audience over-indexes on GitHub (11.62×), Total quality management (22.22×), Accounting software (11.51×), and MySQL (13.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Information security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.