Hacker (term) Audience in Germany
Hacker (term) has an estimated audience of 356,125 people in Germany. 27.2% are female, 72.8% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, Microsoft Edge, Data visualization, Home insurance, Business intelligence.
The average Hacker (term) fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, Microsoft Edge, Data visualization, with strongest over-indexing on GitHub (51.29× the country average). Demographically, the Hacker (term) audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Hacker (term) fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 45.1 |
| Estimated audience size | 356,125 |
Audience persona
The typical Hacker (term) fan in Germany is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,870 | 1.09× |
| Bayern | 63,766 | 1.11× |
| Baden-Württemberg | 47,692 | 0.98× |
| Niedersachsen | 35,379 | 1.02× |
| Hessen | 31,595 | 1.16× |
| Rheinland-Pfalz | 16,464 | 0.92× |
| Sachsen | 16,421 | 0.94× |
| Berlin | 16,405 | 1.03× |
| Schleswig-Holstein | 12,007 | 0.94× |
| Brandenburg | 10,492 | 0.95× |
| Thüringen | 7,982 | 0.88× |
| Hamburg | 7,769 | 0.97× |
| Sachsen-Anhalt | 7,566 | 0.82× |
| Mecklenburg-Vorpommern | 5,750 | 0.85× |
| Saarland | 4,832 | 1.1× |
| Bremen | 3,760 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 51.29× | Internet & Social Media |
| Microsoft Edge | 62.06× | Technology & Electronics |
| Data visualization | 42.42× | Technology & Electronics |
| Home insurance | 19.54× | Business & Career |
| Business intelligence | 23.86× | Business & Career |
| Information security | 11.23× | Business & Career |
| Payback | 7.53× | Shopping |
| Mechatronics | 20.19× | Business & Career |
| Computer security | 7.14× | Business & Career |
| 5G | 20× | Technology & Electronics |
| BMW i8 | 20× | Cars & Mobility |
| Capacitor | 42.43× | Home & Garden |
| Toyota Prius | 20× | Cars & Mobility |
| BMW i | 18.12× | Cars & Mobility |
| Property insurance | 15.24× | Home & Garden |
| Google Drive | 4.79× | Technology & Electronics |
| Self care | 3.9× | Health |
| Office 365 | 5.11× | Technology & Electronics |
| Canada | 3.24× | Travel & Leisure |
| Cyber-attack | 34.19× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.82 |
| Career Orientation | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.63 |
| Early Adopter Mentality | POWER | 1.52 |
| Indulgence | JOY | 1.42 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| India | 11.5% |
| United Kingdom | 6.5% |
See Hacker (term) audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hacker (term) have in Germany?
Hacker (term) has an estimated audience of 356,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hacker (term) fans?
27.2% of Hacker (term) fans are female, 72.8% are male, with an average age of 45.1 years.
Which brands do Hacker (term) fans like most?
Hacker (term) fans show strongest brand affinity for GitHub (51.29×), Microsoft Edge (62.06×), and Data visualization (42.42×) over the country average.
Where do Hacker (term) fans live in Germany?
Hacker (term) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,870), Bayern (reach 63,766), and Baden-Württemberg (reach 47,692). These three regions account for the largest share of the active audience.
What other brands do Hacker (term) fans also like?
Beyond Hacker (term) itself, the audience over-indexes on Microsoft Edge (62.06×), Data visualization (42.42×), Home insurance (19.54×), and Business intelligence (23.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hacker (term). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.