Internet of Things Audience in Germany
Internet of Things has an estimated audience of 931,996 people in Germany. 31.8% are female, 68.2% are male, average age 39.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Virtual assistant, Chat GPT, OpenAI, Gemini, GitHub.
The average Internet of Things fan in Germany is 39.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Virtual assistant, Chat GPT, OpenAI, with strongest over-indexing on Virtual assistant (32.83× the country average). Demographically, the Internet of Things audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Internet of Things fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 39.2 |
| Estimated audience size | 931,996 |
Audience persona
The typical Internet of Things fan in Germany is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Virtual assistant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 209,482 | 1.4× |
| Baden-Württemberg | 167,563 | 1.32× |
| Nordrhein-Westfalen | 127,979 | 0.63× |
| Berlin | 99,604 | 2.39× |
| Hessen | 89,062 | 1.25× |
| Niedersachsen | 64,171 | 0.71× |
| Hamburg | 50,499 | 2.4× |
| Rheinland-Pfalz | 39,404 | 0.84× |
| Sachsen | 36,635 | 0.8× |
| Schleswig-Holstein | 21,150 | 0.63× |
| Brandenburg | 17,256 | 0.6× |
| Thüringen | 13,942 | 0.59× |
| Sachsen-Anhalt | 10,438 | 0.43× |
| Mecklenburg-Vorpommern | 7,815 | 0.44× |
| Saarland | 7,399 | 0.65× |
| Bremen | 7,382 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Virtual assistant | 32.83× | Technology & Electronics |
| Chat GPT | 8.84× | Technology & Electronics |
| OpenAI | 10.06× | Technology & Electronics |
| Gemini | 9× | Technology & Electronics |
| GitHub | 12× | Internet & Social Media |
| IPv6 | 82.94× | Technology & Electronics |
| Perplexity | 10.06× | Technology & Electronics |
| Office 365 | 8.92× | Technology & Electronics |
| FRITZ!Box | 4.95× | Technology & Electronics |
| 3.63× | Internet & Social Media | |
| Google Docs | 7.5× | Internet & Social Media |
| Google Drive | 5.94× | Technology & Electronics |
| Digital transformation | 11.92× | Business & Career |
| Objective-C | 15.56× | Technology & Electronics |
| Automation | 5.24× | Technology & Electronics |
| Database | 4.28× | Technology & Electronics |
| Music | 1.89× | Business & Career |
| Germany | 1.86× | Travel & Leisure |
| Artificial intelligence | 4.48× | Technology & Electronics |
| Siri | 20.2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.18 |
| Convenience Orientation | PREMIUM | 1.83 |
| Need for Security | CONSERVATISM | 1.71 |
| DIY Mentality | THRILL | 1.7 |
| Career Orientation | POWER | 1.65 |
| Sustainability | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 8.0% |
| India | 7.3% |
See Internet of Things audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Internet of Things have in Germany?
Internet of Things has an estimated audience of 931,996 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Internet of Things fans?
31.8% of Internet of Things fans are female, 68.2% are male, with an average age of 39.2 years.
Which brands do Internet of Things fans like most?
Internet of Things fans show strongest brand affinity for Virtual assistant (32.83×), Chat GPT (8.84×), and OpenAI (10.06×) over the country average.
Where do Internet of Things fans live in Germany?
Internet of Things fans in Germany are most concentrated in Bayern (reach 209,482), Baden-Württemberg (reach 167,563), and Nordrhein-Westfalen (reach 127,979). These three regions account for the largest share of the active audience.
What other brands do Internet of Things fans also like?
Beyond Internet of Things itself, the audience over-indexes on Chat GPT (8.84×), OpenAI (10.06×), Gemini (9×), and GitHub (12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet of Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.