Internet of Things Audience in United States

Internet of Things logo

Internet of Things has an estimated audience of 2,279,768 people in United States. 34.6% are female, 65.4% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Hacker (term), Virtual assistant, SQL, Google Drive, Gemini.

The average Internet of Things fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hacker (term), Virtual assistant, SQL, with strongest over-indexing on Hacker (term) (36.35× the country average). Demographically, the Internet of Things audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Internet of Things fans

Demographic split for Internet of Things audience in United States
MetricValue
Female34.6%
Male65.4%
Average age40.7
Estimated audience size2,279,768

Audience persona

The typical Internet of Things fan in United States is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Top regions in United States

Top regions ranked by reach for Internet of Things in United States
RegionReachAffinity
California293,3261.17×
Texas190,3310.97×
New York183,3351.44×
Florida139,1740.9×
Virginia106,9231.93×
Pennsylvania100,1781.31×
Illinois85,8491.13×
Georgia81,4001.16×
North Carolina72,5371.06×
Ohio67,0560.95×
Massachusetts66,9131.49×
New Jersey63,3111.09×
Maryland59,3331.51×
Washington54,9371.2×
Michigan54,7880.92×
Arizona47,0521.01×
Indiana43,4451.04×
Tennessee39,4030.86×
Colorado38,3921.07×
Missouri35,9890.98×
Wisconsin34,0760.99×
Alabama32,0211.01×
Minnesota30,8930.95×
South Carolina27,7630.81×
Oregon26,7451.02×
Connecticut22,7531×
Kentucky21,1350.74×
Oklahoma21,0090.83×
Louisiana20,3850.69×
Kansas18,7121.04×
Washington, District of Columbia18,2582.66×
Utah17,7620.87×
Nevada17,2720.78×
Iowa15,8190.84×
Arkansas15,5940.83×
Mississippi14,6880.78×
Idaho9,8320.86×
New Mexico9,6140.84×
Nebraska9,5450.83×
Hawaii9,1310.93×
New Hampshire8,6510.96×
Rhode Island7,4121.02×
West Virginia7,3940.7×
Maine5,8790.72×
Delaware4,9520.79×
North Dakota4,4510.95×
Montana3,8590.61×
South Dakota3,6820.7×
Alaska3,3940.7×
Vermont3,1240.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet of Things audience
BrandAffinityCategory
Hacker (term)36.35×Technology & Electronics
Virtual assistant24.38×Technology & Electronics
SQL17.44×Technology & Electronics
Google Drive4.52×Technology & Electronics
Gemini6.37×Technology & Electronics
MySQL13.38×Technology & Electronics
Office 36510.65×Technology & Electronics
Data mining22.92×Technology & Electronics
Python (programming language)8.26×Technology & Electronics
World Intellectual Property Organization133.33×Business & Career
Microsoft Teams10.65×Technology & Electronics
Gmail3.78×Internet & Social Media
GitHub7.84×Internet & Social Media
Data management14.03×Technology & Electronics
Google Docs3.59×Internet & Social Media
OpenAI6.72×Technology & Electronics
Yahoo! Finance3.78×Business & Career
Cloud computing4.07×Technology & Electronics
Chat GPT4.86×Technology & Electronics
Data analysis8.82×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet of Things audience
TraitClusterScore
Need for SecurityCONSERVATISM3.4
Early Adopter MentalityPOWER2.36
Convenience OrientationPREMIUM1.95
Career OrientationPOWER1.94
SustainabilityBALANCE1.6
Family OrientationCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Internet of Things
CountryShare
United States12.3%
Japan8.0%
India7.3%

See Internet of Things audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Internet of Things have in United States?

Internet of Things has an estimated audience of 2,279,768 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet of Things fans?

34.6% of Internet of Things fans are female, 65.4% are male, with an average age of 40.7 years.

Which brands do Internet of Things fans like most?

Internet of Things fans show strongest brand affinity for Hacker (term) (36.35×), Virtual assistant (24.38×), and SQL (17.44×) over the country average.

Where do Internet of Things fans live in United States?

Internet of Things fans in United States are most concentrated in California (reach 293,326), Texas (reach 190,331), and New York (reach 183,335). These three regions account for the largest share of the active audience.

What other brands do Internet of Things fans also like?

Beyond Internet of Things itself, the audience over-indexes on Virtual assistant (24.38×), SQL (17.44×), Google Drive (4.52×), and Gemini (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet of Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.