Rascasse Audience Intelligence

Internet of Things Audience in United States

A data profile of the people who buy, follow and care about Internet of Things in United States — modelled from more than twelve digital signal sources. Internet of Things has an estimated audience of 2,279,768 people in United States.

#274among Field of study in United States#5900among Topic in United States#994in Business & Career

The average Internet of Things fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hacker (term), Virtual assistant, SQL, with strongest over-indexing on Hacker (term) (36.35× the country average).

Demographically, the Internet of Things audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet of Things fan in United States is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet of Things profile in United States.

Audience size
2.3M
in United States
Gender
34.6%♀
65.4% male
Age
40.7
average years
Country rank
#12810
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet of Things fans

34.6% are female, 65.4% are male, average age 40.7.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Internet of Things audience in United States
MetricValue
Female34.6%
Male65.4%
Average age40.7
Estimated audience size2,279,768
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Internet of Things audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Internet of Things audience comes from United States.

Worldwide audience distribution share by country for Internet of Things
CountryShare
United States12.3%
Japan8.0%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet of Things audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet of Things fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.22×
02Virginia~100K1.79×
03Maryland~50K1.40×
04Arkansas~30K1.36×
05Massachusetts~60K1.33×
06Nebraska~10K1.27×
07New York~200K1.24×
08Pennsylvania~90K1.16×
09Georgia~80K1.15×
10Indiana~50K1.14×
11Washington~50K1.09×
12California~300K1.06×
13South Carolina~40K1.05×
14Illinois~80K1.03×
15Colorado~40K1.03×
16Hawaii~10K1.03×
17New Jersey~60K1.02×
18Oregon~30K1.02×
19Rhode Island~7K1.01×
20North Dakota~5K1.01×
21North Carolina~70K1.00×
22Alabama~30K0.99×
23Kansas~20K0.99×
24New Hampshire~9K0.98×
25Arizona~40K0.97×
26Connecticut~20K0.96×
27Ohio~70K0.95×
28Vermont~4K0.95×
29Texas~200K0.94×
30Oklahoma~20K0.94×
31New Mexico~10K0.94×
32Alaska~5K0.94×
33Wisconsin~30K0.93×
34Minnesota~30K0.92×
35Idaho~10K0.92×
36Delaware~6K0.92×
37Missouri~30K0.91×
38Mississippi~20K0.91×
39South Dakota~5K0.91×
40Iowa~20K0.90×
41Maine~7K0.90×
42Michigan~50K0.89×
43Tennessee~40K0.88×
44Utah~20K0.88×
45Montana~6K0.88×
46Florida~100K0.87×
47West Virginia~9K0.86×
48Kentucky~20K0.83×
49Nevada~20K0.82×
50Louisiana~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Internet of Things, United States
0.78×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet of Things audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet of Things audience
#·InterestCategoryAffinity×
01World Intellectual Property OrganizationBusiness & Career133.33×
02Hacker (term)Technology & Electronics36.35×
03Paddle tennisSports27.71×
04Virtual assistantTechnology & Electronics24.38×
05Data miningTechnology & Electronics22.92×
06SQLTechnology & Electronics17.44×
07Data managementTechnology & Electronics14.03×
08MySQLTechnology & Electronics13.38×
09Microsoft TeamsTechnology & Electronics10.65×
10Office 365Technology & Electronics10.65×
11Data analysisTechnology & Electronics8.82×
12Python (programming language)Technology & Electronics8.26×
13GitHubInternet & Social Media7.84×
14OpenAITechnology & Electronics6.72×
15GeminiTechnology & Electronics6.37×
16Google DriveTechnology & Electronics4.52×
17Cloud computingTechnology & Electronics4.07×
18GmailInternet & Social Media3.78×
19Yahoo! FinanceBusiness & Career3.78×
20Google DocsInternet & Social Media3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet of Things audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet of Things audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.52×
Early Adopter MentalityPOWER3.39×
Career OrientationPOWER3.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet of Things audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
MindfulnessBALANCE0.90×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet of Things have in United States?

Internet of Things has an estimated audience of 2,279,768 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet of Things fans?

34.6% of Internet of Things fans are female, 65.4% are male, with an average age of 40.7 years.

03

Which brands do Internet of Things fans like most?

Internet of Things fans show strongest brand affinity for Hacker (term) (36.35×), Virtual assistant (24.38×), and SQL (17.44×) over the country average.

04

Where do Internet of Things fans live in United States?

Internet of Things fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Internet of Things fans also like?

Beyond Internet of Things itself, the audience over-indexes on Virtual assistant (24.38×), SQL (17.44×), Gemini (6.37×), and Google Drive (4.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Internet of Things audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet of Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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