Data mining Audience in United States

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Data mining has an estimated audience of 1,859,263 people in United States. 41.3% are female, 58.7% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Elizabeth David, Product design, Elsword, Elīna Garanča, UK garage.

The average Data mining fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elizabeth David, Product design, Elsword, with strongest over-indexing on Elizabeth David (174.57× the country average). Demographically, the Data mining audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Data mining fans

Demographic split for Data mining audience in United States
MetricValue
Female41.3%
Male58.7%
Average age36.8
Estimated audience size1,859,263

Audience persona

The typical Data mining fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Elizabeth David.

Top regions in United States

Top regions ranked by reach for Data mining in United States
RegionReachAffinity
California256,7601.26×
Texas180,5411.13×
New York148,2771.43×
Florida122,5420.97×
Illinois75,9031.23×
New Jersey74,2611.57×
Virginia73,3241.62×
Pennsylvania70,6271.13×
Georgia69,1971.21×
North Carolina64,3171.15×
Massachusetts55,6411.52×
Ohio54,9490.96×
Michigan48,2840.99×
Maryland46,3161.45×
Washington45,8311.23×
Arizona43,5191.15×
Indiana36,2421.07×
Tennessee32,7820.88×
Missouri31,4611.05×
Colorado30,0041.02×
Alabama25,1790.97×
Minnesota23,9900.9×
South Carolina23,9290.86×
Wisconsin23,2030.83×
Connecticut20,7151.11×
Oregon19,8360.93×
Kentucky19,4470.83×
Louisiana18,4190.77×
Arkansas18,4041.2×
Utah17,2761.04×
Oklahoma15,9840.77×
Nevada13,7780.77×
Kansas13,5870.93×
Iowa13,3180.87×
Mississippi12,4590.81×
Washington, District of Columbia11,5672.07×
Nebraska8,1050.87×
New Mexico6,5270.7×
New Hampshire6,3070.86×
Idaho6,2950.68×
West Virginia6,2190.72×
Rhode Island5,900
Delaware5,5391.08×
Hawaii5,3810.67×
Maine4,6600.7×
Montana3,3290.65×
North Dakota3,0000.79×
South Dakota2,9780.69×
Alaska2,7450.69×
Vermont2,7140.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data mining audience
BrandAffinityCategory
Elizabeth David174.57×Literature
Product design3.69×Business & Career
Elsword28×Games
Elīna Garanča100×Music & Radio
UK garage6.37×Music & Radio
Morphine (band)9.4×Music & Radio
Jesse Plemons3.65×Movies & TV
Pro-Ject3.73×Music & Radio
Wikia3.07×Internet & Social Media
Tipsy Elves8.93×Shopping
Mangaka3.66×Literature
Israel1.71×Travel & Leisure
Jess Greenberg58.7×Internet & Social Media
Atkins diet3.77×Health
Voter registration3.37×Politics & Society
Kendra Scott2.05×Fashion & Accessoires
Jaws3.78×Movies & TV
Cam Ward2.53×Sports
Keegan Bradley4.73×Sports
Monogram2.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data mining audience
TraitClusterScore
Need for SecurityCONSERVATISM4.27
Risk AppetiteTHRILL2.93
PatriotismCONSERVATISM2.41
Early Adopter MentalityPOWER2.17
Career OrientationPOWER2
IndividualismJOY1.81

Worldwide distribution

Worldwide audience distribution share by country for Data mining
CountryShare
United States21.3%
India13.1%
Spain4.6%

See Data mining audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Data mining have in United States?

Data mining has an estimated audience of 1,859,263 people in United States, concentrated in California and Texas.

What is the gender split and age of Data mining fans?

41.3% of Data mining fans are female, 58.7% are male, with an average age of 36.8 years.

Which brands do Data mining fans like most?

Data mining fans show strongest brand affinity for Elizabeth David (174.57×), Product design (3.69×), and Elsword (28×) over the country average.

Where do Data mining fans live in United States?

Data mining fans in United States are most concentrated in California (reach 256,760), Texas (reach 180,541), and New York (reach 148,277). These three regions account for the largest share of the active audience.

What other brands do Data mining fans also like?

Beyond Data mining itself, the audience over-indexes on Product design (3.69×), Elsword (28×), Elīna Garanča (100×), and UK garage (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.