Data mining Audience in United States

Data mining has an estimated audience of 1,859,263 people in United States. 41.3% are female, 58.7% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Elizabeth David, Product design, Elsword, Elīna Garanča, UK garage.
The average Data mining fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elizabeth David, Product design, Elsword, with strongest over-indexing on Elizabeth David (174.57× the country average). Demographically, the Data mining audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Data mining fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 36.8 |
| Estimated audience size | 1,859,263 |
Audience persona
The typical Data mining fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Elizabeth David.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 256,760 | 1.26× |
| Texas | 180,541 | 1.13× |
| New York | 148,277 | 1.43× |
| Florida | 122,542 | 0.97× |
| Illinois | 75,903 | 1.23× |
| New Jersey | 74,261 | 1.57× |
| Virginia | 73,324 | 1.62× |
| Pennsylvania | 70,627 | 1.13× |
| Georgia | 69,197 | 1.21× |
| North Carolina | 64,317 | 1.15× |
| Massachusetts | 55,641 | 1.52× |
| Ohio | 54,949 | 0.96× |
| Michigan | 48,284 | 0.99× |
| Maryland | 46,316 | 1.45× |
| Washington | 45,831 | 1.23× |
| Arizona | 43,519 | 1.15× |
| Indiana | 36,242 | 1.07× |
| Tennessee | 32,782 | 0.88× |
| Missouri | 31,461 | 1.05× |
| Colorado | 30,004 | 1.02× |
| Alabama | 25,179 | 0.97× |
| Minnesota | 23,990 | 0.9× |
| South Carolina | 23,929 | 0.86× |
| Wisconsin | 23,203 | 0.83× |
| Connecticut | 20,715 | 1.11× |
| Oregon | 19,836 | 0.93× |
| Kentucky | 19,447 | 0.83× |
| Louisiana | 18,419 | 0.77× |
| Arkansas | 18,404 | 1.2× |
| Utah | 17,276 | 1.04× |
| Oklahoma | 15,984 | 0.77× |
| Nevada | 13,778 | 0.77× |
| Kansas | 13,587 | 0.93× |
| Iowa | 13,318 | 0.87× |
| Mississippi | 12,459 | 0.81× |
| Washington, District of Columbia | 11,567 | 2.07× |
| Nebraska | 8,105 | 0.87× |
| New Mexico | 6,527 | 0.7× |
| New Hampshire | 6,307 | 0.86× |
| Idaho | 6,295 | 0.68× |
| West Virginia | 6,219 | 0.72× |
| Rhode Island | 5,900 | 1× |
| Delaware | 5,539 | 1.08× |
| Hawaii | 5,381 | 0.67× |
| Maine | 4,660 | 0.7× |
| Montana | 3,329 | 0.65× |
| North Dakota | 3,000 | 0.79× |
| South Dakota | 2,978 | 0.69× |
| Alaska | 2,745 | 0.69× |
| Vermont | 2,714 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elizabeth David | 174.57× | Literature |
| Product design | 3.69× | Business & Career |
| Elsword | 28× | Games |
| Elīna Garanča | 100× | Music & Radio |
| UK garage | 6.37× | Music & Radio |
| Morphine (band) | 9.4× | Music & Radio |
| Jesse Plemons | 3.65× | Movies & TV |
| Pro-Ject | 3.73× | Music & Radio |
| Wikia | 3.07× | Internet & Social Media |
| Tipsy Elves | 8.93× | Shopping |
| Mangaka | 3.66× | Literature |
| Israel | 1.71× | Travel & Leisure |
| Jess Greenberg | 58.7× | Internet & Social Media |
| Atkins diet | 3.77× | Health |
| Voter registration | 3.37× | Politics & Society |
| Kendra Scott | 2.05× | Fashion & Accessoires |
| Jaws | 3.78× | Movies & TV |
| Cam Ward | 2.53× | Sports |
| Keegan Bradley | 4.73× | Sports |
| Monogram | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.27 |
| Risk Appetite | THRILL | 2.93 |
| Patriotism | CONSERVATISM | 2.41 |
| Early Adopter Mentality | POWER | 2.17 |
| Career Orientation | POWER | 2 |
| Individualism | JOY | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 13.1% |
| Spain | 4.6% |
See Data mining audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Data mining have in United States?
Data mining has an estimated audience of 1,859,263 people in United States, concentrated in California and Texas.
What is the gender split and age of Data mining fans?
41.3% of Data mining fans are female, 58.7% are male, with an average age of 36.8 years.
Which brands do Data mining fans like most?
Data mining fans show strongest brand affinity for Elizabeth David (174.57×), Product design (3.69×), and Elsword (28×) over the country average.
Where do Data mining fans live in United States?
Data mining fans in United States are most concentrated in California (reach 256,760), Texas (reach 180,541), and New York (reach 148,277). These three regions account for the largest share of the active audience.
What other brands do Data mining fans also like?
Beyond Data mining itself, the audience over-indexes on Product design (3.69×), Elsword (28×), Elīna Garanča (100×), and UK garage (6.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Data mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.