Rascasse Audience Intelligence

Data mining Audience in United States

A data profile of the people who buy, follow and care about Data mining in United States — modelled from more than twelve digital signal sources. Data mining has an estimated audience of 1,859,263 people in United States.

#6575among Topic in United States#534in Technology & Electronics

The average Data mining fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Business intelligence, Data visualization, Kaggle, with strongest over-indexing on Business intelligence (115.23× the country average).

Demographically, the Data mining audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data mining fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data mining profile in United States.

Audience size
1.9M
in United States
Gender
41.3%♀
58.7% male
Age
36.8
average years
Country rank
#15086
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data mining fans

41.3% are female, 58.7% are male, average age 36.8.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Data mining audience in United States
MetricValue
Female41.3%
Male58.7%
Average age36.8
Estimated audience size1,859,263
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Data mining audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4917%
50+16%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Data mining audience comes from United States.

Worldwide audience distribution share by country for Data mining
CountryShare
United States21.3%
India13.1%
Spain4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data mining audience in United States is strongest.

Fig. 05

Top regions by affinity

Data mining fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.77×
02Virginia~70K1.53×
03New Jersey~70K1.52×
04Maryland~40K1.39×
05Massachusetts~50K1.38×
06New York~100K1.29×
07California~200K1.17×
08Washington~40K1.16×
09Georgia~70K1.15×
10Arkansas~20K1.15×
11Illinois~70K1.13×
12North Carolina~60K1.12×
13Arizona~40K1.11×
14Texas~200K1.09×
15Delaware~6K1.09×
16Pennsylvania~70K1.07×
17Connecticut~20K1.07×
18Indiana~40K1.03×
19Rhode Island~6K1.03×
20Missouri~30K1.00×
21Utah~20K1.00×
22Alabama~30K0.98×
23Florida~100K0.97×
24Michigan~50K0.97×
25Colorado~30K0.97×
26Ohio~50K0.95×
27Kansas~10K0.95×
28North Dakota~4K0.95×
29Alaska~4K0.94×
30Vermont~3K0.94×
31Minnesota~20K0.93×
32Oregon~20K0.93×
33New Hampshire~7K0.93×
34South Carolina~30K0.92×
35Nebraska~9K0.92×
36South Dakota~4K0.92×
37Tennessee~30K0.91×
38Mississippi~10K0.91×
39Nevada~20K0.90×
40Iowa~10K0.90×
41Maine~6K0.90×
42Wisconsin~20K0.89×
43Oklahoma~20K0.89×
44West Virginia~8K0.89×
45Hawaii~7K0.89×
46Montana~5K0.89×
47Kentucky~20K0.87×
48New Mexico~8K0.85×
49Idaho~8K0.85×
50Louisiana~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Data mining, United States
0.84×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data mining audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data mining audience
#·InterestCategoryAffinity×
01Business intelligenceBusiness & Career115.23×
02Tableau SoftwareBusiness & Career79.41×
03Data visualizationTechnology & Electronics69.77×
04KaggleTechnology & Electronics67.52×
05TensorFlowTechnology & Electronics48.41×
06Internet securityTechnology & Electronics38.38×
07Information privacyTechnology & Electronics25.64×
08Massive open online courseBusiness & Career23.68×
09Internet of ThingsBusiness & Career22.92×
10Data scienceBusiness & Career19.82×
11Amazon Web ServicesTechnology & Electronics17.25×
12Business schoolBusiness & Career8.90×
13Web serverTechnology & Electronics8.77×
14Information securityBusiness & Career7.58×
15InnovationBusiness & Career6.74×
16Master of Business AdministrationBusiness & Career5.62×
17Cloud computingTechnology & Electronics3.97×
18Indeed.comBusiness & Career3.17×
19RedditInternet & Social Media3.07×
20Donald TrumpPolitics & Society2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data mining audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data mining audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.95×
PatriotismCONSERVATISM2.99×
Early Adopter MentalityPOWER2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data mining audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Quality AwarenessPREMIUM0.81×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data mining have in United States?

Data mining has an estimated audience of 1,859,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Data mining fans?

41.3% of Data mining fans are female, 58.7% are male, with an average age of 36.8 years.

03

Which brands do Data mining fans like most?

Data mining fans show strongest brand affinity for Business intelligence (115.23×), Data visualization (69.77×), and Kaggle (67.52×) over the country average.

04

Where do Data mining fans live in United States?

Data mining fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Data mining fans also like?

Beyond Data mining itself, the audience over-indexes on Data visualization (69.77×), Kaggle (67.52×), Data science (19.82×), and Innovation (6.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Data mining audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →