Information privacy Audience in United States

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Information privacy has an estimated audience of 1,261,271 people in United States. 43.9% are female, 56.1% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: ExpressVPN, Browser extension, Mobile computing, Worldcoin, Privacy law.

The average Information privacy fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ExpressVPN, Browser extension, Mobile computing, with strongest over-indexing on ExpressVPN (192.16× the country average). Demographically, the Information privacy audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

Demographics of Information privacy fans

Demographic split for Information privacy audience in United States
MetricValue
Female43.9%
Male56.1%
Average age45.7
Estimated audience size1,261,271

Audience persona

The typical Information privacy fan in United States is more male, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for ExpressVPN.

Top regions in United States

Top regions ranked by reach for Information privacy in United States
RegionReachAffinity
California100,4570.72×
Texas98,7630.91×
Florida68,1780.8×
New York48,1450.68×
Georgia37,2660.96×
Pennsylvania30,1540.71×
North Carolina29,2700.77×
Tennessee28,6551.13×
Ohio27,8460.72×
Illinois27,5080.65×
Virginia26,5760.87×
Michigan25,9880.79×
Louisiana21,3591.31×
Arizona20,7450.81×
Missouri20,4751.01×
Kentucky18,9601.2×
Indiana18,7930.82×
Washington17,8510.71×
Alabama16,8230.95×
Oklahoma14,9841.07×
Massachusetts14,4770.58×
South Carolina13,9840.74×
Maryland13,8130.64×
New Jersey13,7800.43×
Colorado13,3510.67×
Arkansas12,0391.16×
Wisconsin11,6320.61×
Mississippi10,4721.01×
Oregon10,4420.72×
West Virginia9,6621.65×
Minnesota8,8530.49×
Hawaii8,5231.57×
Iowa7,1340.69×
Nevada6,9160.57×
Kansas6,5760.66×
Connecticut6,1450.49×
Alaska6,0892.26×
Utah5,9890.53×
Idaho5,6350.89×
Nebraska5,3340.84×
Montana5,3081.52×
South Dakota5,2401.8×
North Dakota5,1021.97×
New Hampshire5,0281.01×
Wyoming4,9362.64×
New Mexico4,8980.77×
Rhode Island4,8551.21×
Maine4,8521.07×
Vermont4,7752.16×
Delaware4,3481.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information privacy audience
BrandAffinityCategory
ExpressVPN192.16×Technology & Electronics
Browser extension85.71×Internet & Social Media
Mobile computing58.99×Technology & Electronics
Worldcoin189.97×Business & Career
Privacy law24.91×Internet & Social Media
Internet privacy30.67×Technology & Electronics
Data management21.93×Technology & Electronics
Information security12.78×Business & Career
DuckDuckGo11.67×Internet & Social Media
Gmail4.85×Internet & Social Media
GitHub9.87×Internet & Social Media
Data mining25.64×Technology & Electronics
LabCorp6.33×Health
Internet security35.66×Technology & Electronics
Gemini6.16×Technology & Electronics
Google Docs3.88×Internet & Social Media
DocuSign10.1×Technology & Electronics
Office 3659.05×Technology & Electronics
Google Drive3.53×Technology & Electronics
Node.js7.84×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information privacy audience
TraitClusterScore
Need for SecurityCONSERVATISM3.58
SustainabilityBALANCE1.79
Career OrientationPOWER1.74
PatriotismCONSERVATISM1.73
Early Adopter MentalityPOWER1.58
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Information privacy
CountryShare
Germany20.2%
United States20.0%
United Kingdom8.5%

See Information privacy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Information privacy have in United States?

Information privacy has an estimated audience of 1,261,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Information privacy fans?

43.9% of Information privacy fans are female, 56.1% are male, with an average age of 45.7 years.

Which brands do Information privacy fans like most?

Information privacy fans show strongest brand affinity for ExpressVPN (192.16×), Browser extension (85.71×), and Mobile computing (58.99×) over the country average.

Where do Information privacy fans live in United States?

Information privacy fans in United States are most concentrated in California (reach 100,457), Texas (reach 98,763), and Florida (reach 68,178). These three regions account for the largest share of the active audience.

What other brands do Information privacy fans also like?

Beyond Information privacy itself, the audience over-indexes on Browser extension (85.71×), Mobile computing (58.99×), Worldcoin (189.97×), and Privacy law (24.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information privacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.