Rascasse Audience Intelligence

Information privacy Audience in United States

A data profile of the people who buy, follow and care about Information privacy in United States — modelled from more than twelve digital signal sources. Information privacy has an estimated audience of 1,261,271 people in United States.

#319among Field of study in United States#7889among Topic in United States#665in Technology & Electronics

The average Information privacy fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ExpressVPN, Browser extension, Mobile computing, with strongest over-indexing on ExpressVPN (192.16× the country average).

Demographically, the Information privacy audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information privacy fan in United States is more male, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for ExpressVPN.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information privacy profile in United States.

Audience size
1.3M
in United States
Gender
43.9%♀
56.1% male
Age
45.7
average years
Country rank
#20137
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information privacy fans

43.9% are female, 56.1% are male, average age 45.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Information privacy audience in United States
MetricValue
Female43.9%
Male56.1%
Average age45.7
Estimated audience size1,261,271
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Information privacy audience in United States
Age bracketShare%
16-199%
20-2911%
30-3918%
40-4929%
50+33%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Information privacy audience comes from United States.

Worldwide audience distribution share by country for Information privacy
CountryShare
Germany20.2%
United States20.0%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information privacy audience in United States is strongest.

Fig. 05

Top regions by affinity

Information privacy fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K1.22×
02South Dakota~4K1.21×
03Alaska~3K1.20×
04West Virginia~7K1.15×
05Montana~4K1.14×
06Vermont~3K1.14×
07Hawaii~6K1.13×
08Missouri~20K1.12×
09Delaware~4K1.08×
10Louisiana~20K1.07×
11New Mexico~7K1.07×
12New Hampshire~5K1.06×
13Rhode Island~4K1.05×
14Arkansas~10K1.04×
15Maine~5K1.04×
16Mississippi~10K1.02×
17Kentucky~20K1.01×
18Tennessee~30K1.00×
19Idaho~6K1.00×
20Washington, District of Columbia~4K1.00×
21Alabama~20K0.98×
22Oklahoma~10K0.98×
23Nebraska~6K0.98×
24Nevada~10K0.97×
25Kansas~10K0.96×
26South Carolina~20K0.95×
27Iowa~10K0.93×
28Massachusetts~20K0.91×
29Georgia~30K0.90×
30Indiana~20K0.90×
31Oregon~10K0.90×
32Connecticut~10K0.90×
33Utah~10K0.90×
34Arizona~20K0.88×
35Wisconsin~20K0.88×
36Virginia~30K0.87×
37Texas~90K0.85×
38North Carolina~30K0.85×
39Michigan~30K0.85×
40Maryland~20K0.85×
41Colorado~20K0.85×
42Minnesota~20K0.85×
43Ohio~30K0.83×
44Washington~20K0.83×
45Florida~70K0.81×
46Pennsylvania~30K0.80×
47New Jersey~20K0.78×
48Illinois~30K0.77×
49New York~50K0.73×
50California~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Information privacy, United States
0.70×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information privacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information privacy audience
#·InterestCategoryAffinity×
01ExpressVPNTechnology & Electronics192.16×
02WorldcoinBusiness & Career189.97×
03Browser extensionInternet & Social Media85.71×
04Mobile computingTechnology & Electronics58.99×
05Internet securityTechnology & Electronics35.66×
06Internet privacyTechnology & Electronics30.67×
07Data miningTechnology & Electronics25.64×
08Privacy lawInternet & Social Media24.91×
09Data managementTechnology & Electronics21.93×
10Thom TillisPolitics & Society14.00×
11Information securityBusiness & Career12.78×
12DuckDuckGoInternet & Social Media11.67×
13DocuSignTechnology & Electronics10.10×
14GitHubInternet & Social Media9.87×
15LabCorpHealth6.33×
16GeminiTechnology & Electronics6.16×
17Nancy MacePolitics & Society6.04×
18GmailInternet & Social Media4.85×
19Lindsey GrahamPolitics & Society4.63×
20Google DocsInternet & Social Media3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information privacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information privacy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM9.03×
PatriotismCONSERVATISM2.24×
Career OrientationPOWER2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information privacy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Design AffinityPREMIUM0.67×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information privacy have in United States?

Information privacy has an estimated audience of 1,261,271 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Information privacy fans?

43.9% of Information privacy fans are female, 56.1% are male, with an average age of 45.7 years.

03

Which brands do Information privacy fans like most?

Information privacy fans show strongest brand affinity for ExpressVPN (192.16×), Browser extension (85.71×), and Mobile computing (58.99×) over the country average.

04

Where do Information privacy fans live in United States?

Information privacy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Information privacy fans also like?

Beyond Information privacy itself, the audience over-indexes on Browser extension (85.71×), Mobile computing (58.99×), Privacy law (24.91×), and Worldcoin (189.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Information privacy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information privacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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