Rascasse Audience Intelligence

Data management Audience in United States

A data profile of the people who buy, follow and care about Data management in United States — modelled from more than twelve digital signal sources. Data management has an estimated audience of 4,018,794 people in United States.

#4309among Topic in United States#326in Technology & Electronics

The average Data management fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Business intelligence, Nordic walking, Experiential gifts, with strongest over-indexing on Business intelligence (48.1× the country average).

Demographically, the Data management audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data management fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data management profile in United States.

Audience size
4M
in United States
Gender
42.5%♀
57.5% male
Age
36.6
average years
Country rank
#8031
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data management fans

42.5% are female, 57.5% are male, average age 36.6.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Data management audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.6
Estimated audience size4,018,794
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Data management audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Data management audience comes from United States.

Worldwide audience distribution share by country for Data management
CountryShare
United States18.0%
India10.4%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data management audience in United States is strongest.

Fig. 05

Top regions by affinity

Data management fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.93×
02Virginia~200K1.87×
03Maryland~100K1.55×
04New York~300K1.51×
05Massachusetts~100K1.50×
06Illinois~200K1.24×
07Connecticut~50K1.22×
08North Carolina~100K1.20×
09Washington~100K1.20×
10Oregon~50K1.18×
11New Jersey~100K1.17×
12Georgia~100K1.15×
13California~500K1.13×
14New Mexico~20K1.11×
15Colorado~70K1.09×
16Texas~400K1.02×
17Vermont~7K1.00×
18Pennsylvania~100K0.99×
19Alabama~60K0.99×
20Rhode Island~10K0.99×
21Delaware~10K0.98×
22Minnesota~60K0.97×
23Montana~10K0.97×
24Arizona~80K0.96×
25Indiana~70K0.96×
26Hawaii~20K0.96×
27Alaska~8K0.96×
28Ohio~100K0.95×
29Kentucky~50K0.95×
30Nebraska~20K0.95×
31South Dakota~9K0.93×
32North Dakota~8K0.93×
33Florida~300K0.92×
34Kansas~30K0.92×
35Missouri~60K0.91×
36Maine~10K0.91×
37New Hampshire~10K0.90×
38Mississippi~30K0.88×
39West Virginia~20K0.88×
40Louisiana~40K0.87×
41Iowa~30K0.87×
42Arkansas~30K0.87×
43Idaho~20K0.85×
44Wisconsin~50K0.84×
45Oklahoma~40K0.84×
46Michigan~90K0.83×
47Utah~30K0.83×
48South Carolina~50K0.82×
49Tennessee~70K0.81×
50Nevada~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Data management, United States
0.81×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data management audience
#·InterestCategoryAffinity×
01Nordic walkingSports99.91×
02Business intelligenceBusiness & Career48.10×
03Experiential giftsShopping46.96×
04Data visualizationTechnology & Electronics28.46×
05Internet securityTechnology & Electronics27.66×
06Information privacyTechnology & Electronics21.93×
07Massive open online courseBusiness & Career18.91×
08Business analyticsTechnology & Electronics14.63×
09Internet of ThingsBusiness & Career14.03×
10Amazon Web ServicesTechnology & Electronics13.58×
11Web serverTechnology & Electronics11.95×
12Information securityBusiness & Career11.90×
13Data scienceBusiness & Career11.57×
14Sustainable energyHome & Garden9.11×
15Retail bankingBusiness & Career7.36×
16Business schoolBusiness & Career6.94×
17Renewable energyBusiness & Career6.70×
18LinkedInInternet & Social Media5.62×
19InnovationBusiness & Career4.95×
20FedExBusiness & Career4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data management audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.91×
SustainabilityBALANCE2.49×
PatriotismCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Pet OwnershipJOY0.68×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data management have in United States?

Data management has an estimated audience of 4,018,794 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Data management fans?

42.5% of Data management fans are female, 57.5% are male, with an average age of 36.6 years.

03

Which brands do Data management fans like most?

Data management fans show strongest brand affinity for Business intelligence (48.1×), Nordic walking (99.91×), and Experiential gifts (46.96×) over the country average.

04

Where do Data management fans live in United States?

Data management fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Data management fans also like?

Beyond Data management itself, the audience over-indexes on Nordic walking (99.91×), Experiential gifts (46.96×), Web server (11.95×), and Sustainable energy (9.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Data management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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