Data management Audience in United States

Data management logo

Data management has an estimated audience of 4,018,794 people in United States. 42.5% are female, 57.5% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Business intelligence, Data visualization, Nordic walking, Experiential gifts, Autism Awareness.

The average Data management fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Business intelligence, Data visualization, Nordic walking, with strongest over-indexing on Business intelligence (84.98× the country average). Demographically, the Data management audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Data management fans

Demographic split for Data management audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.6
Estimated audience size4,018,794

Audience persona

The typical Data management fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Business intelligence.

Top regions in United States

Top regions ranked by reach for Data management in United States
RegionReachAffinity
California540,9701.22×
New York376,9151.68×
Texas354,6211.03×
Florida252,8660.93×
Virginia211,8042.16×
North Carolina158,8251.31×
Illinois158,2041.18×
Georgia151,7461.23×
Pennsylvania137,2021.01×
Massachusetts135,1961.71×
New Jersey126,8231.24×
Ohio118,0540.95×
Maryland115,5251.67×
Washington102,6471.27×
Michigan87,9970.84×
Arizona78,4690.96×
Colorado73,8581.17×
Indiana72,2170.98×
Tennessee60,3720.75×
Missouri60,2090.93×
Minnesota56,8510.99×
Alabama56,2161×
Kentucky50,6851.01×
Connecticut49,2811.22×
Wisconsin47,7950.79×
Oregon46,1671×
South Carolina43,8270.72×
Louisiana41,3600.8×
Oklahoma34,3340.77×
Nevada28,2760.73×
Kansas28,2510.89×
Washington, District of Columbia27,1002.24×
Utah26,1470.73×
Arkansas24,5030.74×
Mississippi24,2880.73×
Iowa22,6480.68×
New Mexico19,0940.95×
Nebraska18,6460.93×
Hawaii15,5890.9×
Idaho12,2390.61×
Rhode Island11,3560.89×
Montana10,9390.98×
New Hampshire10,9210.69×
West Virginia9,8550.53×
Delaware9,2010.83×
Maine8,9180.62×
Vermont6,9150.98×
South Dakota6,4200.69×
Alaska6,1040.71×
Wyoming5,2230.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data management audience
BrandAffinityCategory
Business intelligence84.98×Business & Career
Data visualization62.83×Technology & Electronics
Nordic walking129.58×Sports
Experiential gifts71.12×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Information security12.22×Business & Career
Data science15.75×Business & Career
Income tax13.19×Business & Career
Planet Fitness4.34×Sports
Internet security36.56×Technology & Electronics
Amazon Web Services16×Technology & Electronics
Massive open online course19.65×Business & Career
Web server8.17×Technology & Electronics
LinkedIn3.14×Internet & Social Media
Photo sharing28.87×Internet & Social Media
Business analytics15.68×Technology & Electronics
Internet of Things16.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data management audience
TraitClusterScore
Need for SecurityCONSERVATISM6.75
Early Adopter MentalityPOWER2.37
Career OrientationPOWER2.36
Urban LifestyleOPEN2.04
Risk AppetiteTHRILL2.01
PatriotismCONSERVATISM2

Worldwide distribution

Worldwide audience distribution share by country for Data management
CountryShare
United States18.0%
India10.4%
United Kingdom4.3%

See Data management audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Data management have in United States?

Data management has an estimated audience of 4,018,794 people in United States, concentrated in California and New York.

What is the gender split and age of Data management fans?

42.5% of Data management fans are female, 57.5% are male, with an average age of 36.6 years.

Which brands do Data management fans like most?

Data management fans show strongest brand affinity for Business intelligence (84.98×), Data visualization (62.83×), and Nordic walking (129.58×) over the country average.

Where do Data management fans live in United States?

Data management fans in United States are most concentrated in California (reach 540,970), New York (reach 376,915), and Texas (reach 354,621). These three regions account for the largest share of the active audience.

What other brands do Data management fans also like?

Beyond Data management itself, the audience over-indexes on Data visualization (62.83×), Nordic walking (129.58×), Experiential gifts (71.12×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.