Business intelligence Audience in United States
Business intelligence has an estimated audience of 3,084,746 people in United States. 45.4% are female, 54.6% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Predictive analytics, Business analysis, Node.js, Data visualization, Data mining.
The average Business intelligence fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Predictive analytics, Business analysis, Node.js, with strongest over-indexing on Predictive analytics (311.41× the country average). Demographically, the Business intelligence audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Business intelligence fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 36.6 |
| Estimated audience size | 3,084,746 |
Audience persona
The typical Business intelligence fan in United States is balanced, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Predictive analytics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 504,490 | 1.49× |
| Texas | 328,824 | 1.24× |
| New York | 276,116 | 1.6× |
| Florida | 226,166 | 1.08× |
| Illinois | 138,925 | 1.35× |
| Georgia | 126,911 | 1.34× |
| Virginia | 126,812 | 1.69× |
| Massachusetts | 111,162 | 1.83× |
| North Carolina | 110,729 | 1.19× |
| New Jersey | 107,550 | 1.37× |
| Pennsylvania | 107,187 | 1.03× |
| Washington | 89,987 | 1.45× |
| Ohio | 89,082 | 0.94× |
| Michigan | 76,350 | 0.95× |
| Maryland | 75,619 | 1.43× |
| Colorado | 69,636 | 1.43× |
| Arizona | 59,962 | 0.95× |
| Missouri | 53,554 | 1.08× |
| Indiana | 52,983 | 0.94× |
| Tennessee | 52,378 | 0.85× |
| Wisconsin | 46,462 | 1× |
| Minnesota | 45,094 | 1.02× |
| Oregon | 42,215 | 1.19× |
| South Carolina | 36,165 | 0.78× |
| Connecticut | 34,986 | 1.13× |
| Kentucky | 34,311 | 0.89× |
| Alabama | 31,258 | 0.73× |
| Utah | 30,161 | 1.09× |
| Oklahoma | 29,883 | 0.87× |
| Kansas | 26,227 | 1.08× |
| Louisiana | 25,785 | 0.65× |
| Arkansas | 22,468 | 0.88× |
| Nevada | 22,271 | 0.75× |
| Iowa | 21,725 | 0.85× |
| Washington, District of Columbia | 20,337 | 2.19× |
| Mississippi | 13,826 | 0.54× |
| Nebraska | 13,027 | 0.84× |
| Idaho | 12,339 | 0.8× |
| New Hampshire | 10,551 | 0.87× |
| Rhode Island | 9,746 | 0.99× |
| Hawaii | 9,332 | 0.7× |
| New Mexico | 8,267 | 0.53× |
| Maine | 7,747 | 0.7× |
| Montana | 6,296 | 0.74× |
| West Virginia | 6,124 | 0.43× |
| Delaware | 5,951 | 0.7× |
| South Dakota | 3,825 | 0.54× |
| North Dakota | 3,724 | 0.59× |
| Alaska | 3,334 | 0.51× |
| Vermont | 3,268 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Predictive analytics | 311.41× | Technology & Electronics |
| Business analysis | 260.47× | Business & Career |
| Node.js | 64.91× | Technology & Electronics |
| Data visualization | 149.83× | Technology & Electronics |
| Data mining | 115.23× | Technology & Electronics |
| Google Calendar | 35.5× | Internet & Social Media |
| Gemini | 23.48× | Technology & Electronics |
| C (programming language) | 40.12× | Technology & Electronics |
| R (programming language) | 166.28× | Technology & Electronics |
| Business analytics | 65.21× | Technology & Electronics |
| Tuition center | 177.09× | Business & Career |
| Data management | 48.1× | Technology & Electronics |
| SQL | 42.65× | Technology & Electronics |
| Grok | 16.3× | Technology & Electronics |
| C Sharp (programming language) | 57.5× | Technology & Electronics |
| Data analysis | 27.91× | Technology & Electronics |
| Network security | 55.9× | Business & Career |
| HTML5 | 51.87× | Technology & Electronics |
| Software development process | 145.41× | Technology & Electronics |
| MySQL | 27.91× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.89 |
| Risk Appetite | THRILL | 2.93 |
| Luxury Orientation | PREMIUM | 2.46 |
| LGBTQ+ Identity | OPEN | 2.42 |
| Career Orientation | POWER | 2.23 |
| Convenience Orientation | PREMIUM | 2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 10.6% |
| India | 7.4% |
See Business intelligence audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Business intelligence have in United States?
Business intelligence has an estimated audience of 3,084,746 people in United States, concentrated in California and Texas.
What is the gender split and age of Business intelligence fans?
45.4% of Business intelligence fans are female, 54.6% are male, with an average age of 36.6 years.
Which brands do Business intelligence fans like most?
Business intelligence fans show strongest brand affinity for Predictive analytics (311.41×), Business analysis (260.47×), and Node.js (64.91×) over the country average.
Where do Business intelligence fans live in United States?
Business intelligence fans in United States are most concentrated in California (reach 504,490), Texas (reach 328,824), and New York (reach 276,116). These three regions account for the largest share of the active audience.
What other brands do Business intelligence fans also like?
Beyond Business intelligence itself, the audience over-indexes on Business analysis (260.47×), Node.js (64.91×), Data visualization (149.83×), and Data mining (115.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Business intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.