Rascasse Audience Intelligence

Data analysis Audience in United States

A data profile of the people who buy, follow and care about Data analysis in United States — modelled from more than twelve digital signal sources. Data analysis has an estimated audience of 7,683,661 people in United States.

#2820among Topic in United States#210in Technology & Electronics

The average Data analysis fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Data science, Business intelligence, Data visualization, with strongest over-indexing on Data science (30.15× the country average).

Demographically, the Data analysis audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data analysis fan in United States is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Data science.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data analysis profile in United States.

Audience size
7.7M
in United States
Gender
44.3%♀
55.7% male
Age
37.1
average years
Country rank
#4624
Topic in United States
Fig. 01

Search interest · 12-month trend

+1170%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data analysis fans

44.3% are female, 55.7% are male, average age 37.1.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Data analysis audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.1
Estimated audience size7,683,661
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Data analysis audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Data analysis audience comes from United States.

Worldwide audience distribution share by country for Data analysis
CountryShare
United States20.7%
India10.7%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data analysis audience in United States is strongest.

Fig. 05

Top regions by affinity

Data analysis fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K2.04×
02Wyoming~10K1.30×
03California~1M1.28×
04Maryland~200K1.19×
05Washington, District of Columbia~30K1.18×
06Georgia~300K1.17×
07Texas~800K1.15×
08Virginia~200K1.15×
09Florida~600K1.10×
10North Carolina~300K1.10×
11Kansas~70K1.08×
12Idaho~40K1.08×
13Missouri~100K1.07×
14South Carolina~100K1.07×
15Oklahoma~90K1.07×
16Mississippi~70K1.06×
17Arizona~200K1.05×
18Arkansas~70K1.05×
19New Jersey~200K1.04×
20Indiana~100K1.04×
21Louisiana~100K1.03×
22New York~400K1.02×
23Tennessee~200K1.02×
24Connecticut~80K1.02×
25Alabama~100K1.01×
26Ohio~200K1.00×
27Illinois~300K0.99×
28Alaska~20K0.99×
29North Dakota~20K0.99×
30Michigan~200K0.98×
31Utah~70K0.98×
32South Dakota~20K0.98×
33Washington~100K0.97×
34Massachusetts~100K0.96×
35Nevada~70K0.96×
36Iowa~60K0.95×
37Pennsylvania~200K0.94×
38Kentucky~90K0.94×
39West Virginia~30K0.93×
40New Mexico~40K0.92×
41Oregon~80K0.90×
42Delaware~20K0.90×
43Hawaii~30K0.89×
44Montana~20K0.89×
45Nebraska~30K0.88×
46New Hampshire~30K0.88×
47Rhode Island~20K0.87×
48Minnesota~90K0.84×
49Wisconsin~100K0.83×
50Maine~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Data analysis, United States
0.81×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data analysis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data analysis audience
#·InterestCategoryAffinity×
01Data scienceBusiness & Career30.15×
02Business intelligenceBusiness & Career27.91×
03Data visualizationTechnology & Electronics26.23×
04KaggleTechnology & Electronics19.61×
05Deep learningTechnology & Electronics18.60×
06Massive open online courseBusiness & Career15.76×
07Chevrolet CorvetteCars & Mobility10.53×
08Information securityBusiness & Career8.71×
09Amazon Web ServicesTechnology & Electronics7.76×
10Business schoolBusiness & Career6.21×
11Big dataBusiness & Career5.42×
12Employment websiteBusiness & Career5.29×
13Master of Business AdministrationBusiness & Career5.00×
14Computer securityBusiness & Career4.75×
15Web serverTechnology & Electronics4.35×
16LinkedInInternet & Social Media4.18×
17Career developmentBusiness & Career4.16×
18Investment managementBusiness & Career4.16×
19InnovationBusiness & Career3.68×
20Google DriveTechnology & Electronics2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data analysis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data analysis audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.68×
Career OrientationPOWER2.48×
Early Adopter MentalityPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data analysis audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.80×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data analysis have in United States?

Data analysis has an estimated audience of 7,683,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Data analysis fans?

44.3% of Data analysis fans are female, 55.7% are male, with an average age of 37.1 years.

03

Which brands do Data analysis fans like most?

Data analysis fans show strongest brand affinity for Data science (30.15×), Business intelligence (27.91×), and Data visualization (26.23×) over the country average.

04

Where do Data analysis fans live in United States?

Data analysis fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Data analysis fans also like?

Beyond Data analysis itself, the audience over-indexes on Business intelligence (27.91×), Data visualization (26.23×), Information security (8.71×), and Chevrolet Corvette (10.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Data analysis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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