Data analysis Audience in United States

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Data analysis has an estimated audience of 7,683,661 people in United States. 44.3% are female, 55.7% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Elsword, El Paso County, Colorado, Governor of Michigan, Product design, Goop.

The average Data analysis fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, El Paso County, Colorado, Governor of Michigan, with strongest over-indexing on Elsword (29.38× the country average). Demographically, the Data analysis audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Data analysis fans

Demographic split for Data analysis audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.1
Estimated audience size7,683,661

Audience persona

The typical Data analysis fan in United States is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Data analysis in United States
RegionReachAffinity
California1,470,7011.74×
Texas903,5701.37×
New York591,4281.38×
Florida568,6551.09×
Georgia332,0361.4×
Illinois325,1521.27×
Virginia292,7351.56×
North Carolina273,0451.18×
Pennsylvania249,9110.97×
New Jersey246,0731.26×
Maryland222,5131.68×
Ohio206,1290.87×
Massachusetts202,2391.34×
Washington194,3561.26×
Michigan191,4350.95×
Arizona166,7721.06×
Tennessee148,3470.96×
Indiana141,5691.01×
Missouri117,2890.95×
Colorado116,1130.96×
South Carolina105,0010.91×
Minnesota100,3560.91×
Louisiana100,2421.01×
Alabama93,6100.87×
Oregon84,8570.96×
Wisconsin84,4320.73×
Connecticut83,1791.08×
Kentucky83,0700.86×
Oklahoma76,5340.9×
Mississippi73,5911.16×
Nevada68,2370.92×
Arkansas64,4111.02×
Utah62,0290.9×
Kansas61,0911.01×
Iowa48,5490.77×
Washington, District of Columbia41,2621.79×
Hawaii38,8081.18×
New Mexico31,7070.82×
Nebraska29,2170.76×
Idaho25,9780.67×
West Virginia24,2410.68×
New Hampshire23,1790.77×
Delaware21,9631.04×
Rhode Island21,9060.9×
Maine19,7510.72×
Montana11,1950.53×
North Dakota11,0090.7×
Alaska10,7510.65×
South Dakota10,0220.56×
Vermont6,7920.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data analysis audience
BrandAffinityCategory
Elsword29.38×Games
El Paso County, Colorado18.15×Travel & Leisure
Governor of Michigan10.18×Politics & Society
Product design2.42×Business & Career
Goop5.47×Internet & Social Media
Wok6.49×Food & Beverages
Mangaka3.96×Literature
Fairy godmother6.76×Literature
Business English4.99×Business & Career
Hipster8.39×Politics & Society
Grinch3.49×Movies & TV
Google Home5.6×Technology & Electronics
Natural rubber1.76×Cars & Mobility
Hibachi6.22×Food & Beverages
Staycation2.5×Home & Garden
headspace7.05×Health
Cherish (group)7.99×Music & Radio
Atkins diet3.58×Health
Morphine (band)5.45×Music & Radio
Vocal harmony3.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data analysis audience
TraitClusterScore
Need for SecurityCONSERVATISM2.59
Career OrientationPOWER2.3
Early Adopter MentalityPOWER1.82
TravellingTHRILL1.57
SustainabilityBALANCE1.5
Social Media UsageJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Data analysis
CountryShare
United States20.7%
India10.7%
United Kingdom4.1%

See Data analysis audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Data analysis have in United States?

Data analysis has an estimated audience of 7,683,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Data analysis fans?

44.3% of Data analysis fans are female, 55.7% are male, with an average age of 37.1 years.

Which brands do Data analysis fans like most?

Data analysis fans show strongest brand affinity for Elsword (29.38×), El Paso County, Colorado (18.15×), and Governor of Michigan (10.18×) over the country average.

Where do Data analysis fans live in United States?

Data analysis fans in United States are most concentrated in California (reach 1,470,701), Texas (reach 903,570), and New York (reach 591,428). These three regions account for the largest share of the active audience.

What other brands do Data analysis fans also like?

Beyond Data analysis itself, the audience over-indexes on El Paso County, Colorado (18.15×), Governor of Michigan (10.18×), Product design (2.42×), and Goop (5.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.