Data analysis Audience in United States

Data analysis has an estimated audience of 7,683,661 people in United States. 44.3% are female, 55.7% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Data science, Capital One, Google Maps, CarGurus.

The average Data analysis fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Data science, Capital One, with strongest over-indexing on Indeed.com (15.65× the country average). Demographically, the Data analysis audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Data analysis fans

Demographic split for Data analysis audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.1
Estimated audience size7,683,661

Audience persona

The typical Data analysis fan in United States is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Data analysis in United States
RegionReachAffinity
California1,470,7011.74×
Texas903,5701.37×
New York591,4281.38×
Florida568,6551.09×
Georgia332,0361.4×
Illinois325,1521.27×
Virginia292,7351.56×
North Carolina273,0451.18×
Pennsylvania249,9110.97×
New Jersey246,0731.26×
Maryland222,5131.68×
Ohio206,1290.87×
Massachusetts202,2391.34×
Washington194,3561.26×
Michigan191,4350.95×
Arizona166,7721.06×
Tennessee148,3470.96×
Indiana141,5691.01×
Missouri117,2890.95×
Colorado116,1130.96×
South Carolina105,0010.91×
Minnesota100,3560.91×
Louisiana100,2421.01×
Alabama93,6100.87×
Oregon84,8570.96×
Wisconsin84,4320.73×
Connecticut83,1791.08×
Kentucky83,0700.86×
Oklahoma76,5340.9×
Mississippi73,5911.16×
Nevada68,2370.92×
Arkansas64,4111.02×
Utah62,0290.9×
Kansas61,0911.01×
Iowa48,5490.77×
Washington, District of Columbia41,2621.79×
Hawaii38,8081.18×
New Mexico31,7070.82×
Nebraska29,2170.76×
Idaho25,9780.67×
West Virginia24,2410.68×
New Hampshire23,1790.77×
Delaware21,9631.04×
Rhode Island21,9060.9×
Maine19,7510.72×
Montana11,1950.53×
North Dakota11,0090.7×
Alaska10,7510.65×
South Dakota10,0220.56×
Vermont6,7920.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data analysis audience
BrandAffinityCategory
Indeed.com15.65×Business & Career
Data science35.56×Business & Career
Capital One10.54×Business & Career
Google Maps9.43×Internet & Social Media
CarGurus13.87×Cars & Mobility
Business intelligence41.53×Business & Career
Data visualization48.77×Technology & Electronics
DeviantArt10.29×Internet & Social Media
Kia Sportage29.38×Cars & Mobility
Google News8.14×News
Enterprise Rent-A-Car8.34×Cars & Mobility
HubSpot19.82×Internet & Social Media
Khan Academy10.59×Business & Career
AccuWeather7.7×Home & Garden
Bruce Willis8.04×Movies & TV
Circle K7.68×Shopping
Diane Keaton6.74×Movies & TV
LinkedIn3.93×Internet & Social Media
Morgan Stanley16.69×Business & Career
Aaron Rodgers6.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data analysis audience
TraitClusterScore
Need for SecurityCONSERVATISM2.59
Career OrientationPOWER2.3
Early Adopter MentalityPOWER1.82
TravellingTHRILL1.57
SustainabilityBALANCE1.5
Social Media UsageJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Data analysis
CountryShare
United States20.7%
India10.7%
United Kingdom4.1%

See Data analysis audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Data analysis have in United States?

Data analysis has an estimated audience of 7,683,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Data analysis fans?

44.3% of Data analysis fans are female, 55.7% are male, with an average age of 37.1 years.

Which brands do Data analysis fans like most?

Data analysis fans show strongest brand affinity for Indeed.com (15.65×), Data science (35.56×), and Capital One (10.54×) over the country average.

Where do Data analysis fans live in United States?

Data analysis fans in United States are most concentrated in California (reach 1,470,701), Texas (reach 903,570), and New York (reach 591,428). These three regions account for the largest share of the active audience.

What other brands do Data analysis fans also like?

Beyond Data analysis itself, the audience over-indexes on Data science (35.56×), Capital One (10.54×), Google Maps (9.43×), and CarGurus (13.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.