Chevrolet Corvette Audience in United States

Chevrolet Corvette logo

Chevrolet Corvette has an estimated audience of 5,716,916 people in United States. 17.0% are female, 83.0% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Data analysis, Mustang, Empire (2015 TV series), Discount Tire, Muscle car.

The average Chevrolet Corvette fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Data analysis, Mustang, Empire (2015 TV series), with strongest over-indexing on Data analysis (10.53× the country average). Demographically, the Chevrolet Corvette audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Corvette fans

Demographic split for Chevrolet Corvette audience in United States
MetricValue
Female17.0%
Male83.0%
Average age37.6
Estimated audience size5,716,916

Audience persona

The typical Chevrolet Corvette fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Data analysis.

Top regions in United States

Top regions ranked by reach for Chevrolet Corvette in United States
RegionReachAffinity
California728,0241.16×
Texas647,9921.32×
Florida530,0371.37×
New York273,9120.86×
Georgia206,7281.17×
Illinois198,0991.04×
North Carolina194,9751.13×
Ohio183,3681.04×
Pennsylvania181,5030.94×
Michigan180,6971.21×
Arizona144,9571.24×
New Jersey143,3700.99×
Virginia140,7871.01×
Tennessee140,6231.23×
Indiana130,9261.25×
Washington113,6840.99×
Missouri103,1091.12×
Maryland98,7301×
South Carolina98,0411.14×
Alabama96,6631.21×
Kentucky89,4531.25×
Massachusetts87,2270.77×
Louisiana85,2711.16×
Colorado80,8140.9×
Oklahoma79,5111.25×
Wisconsin77,7770.9×
Minnesota68,7800.84×
Nevada66,3911.2×
Utah58,0381.13×
Oregon57,3290.87×
Mississippi56,6941.2×
Arkansas54,8351.16×
Connecticut49,8650.87×
Kansas47,6151.06×
Iowa44,6960.95×
New Mexico33,1851.16×
Nebraska28,4310.99×
Idaho27,7650.97×
West Virginia24,5270.92×
Hawaii19,2750.78×
New Hampshire18,1740.81×
Delaware15,0630.96×
Maine14,2800.7×
Montana13,6430.86×
Rhode Island13,5250.74×
South Dakota12,1080.92×
Washington, District of Columbia11,3050.66×
North Dakota10,1290.86×
Alaska8,3090.68×
Wyoming7,4920.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Corvette audience
BrandAffinityCategory
Data analysis10.53×Technology & Electronics
Mustang9.49×Pets & Animals
Empire (2015 TV series)11.72×Movies & TV
Discount Tire4.2×Shopping
Muscle car4.34×Cars & Mobility
AutoZone2.65×Cars & Mobility
Chevrolet Camaro8.8×Cars & Mobility
Engine3.54×Cars & Mobility
Dodge Charger8.74×Cars & Mobility
Antique car5.85×Cars & Mobility
Dodge Challenger8.72×Cars & Mobility
Turbocharger5.96×Cars & Mobility
Motor vehicle2.2×Cars & Mobility
Ford Mustang5.88×Cars & Mobility
Hot rod4.46×Cars & Mobility
Automotive design3.99×Business & Career
Transport1.83×Cars & Mobility
CarGurus3.01×Cars & Mobility
Eastern Time Zone2.09×Politics & Society
O'Reilly Auto Parts3.2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Corvette audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Luxury OrientationPREMIUM1.45
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.38
Need for SecurityCONSERVATISM1.38
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Corvette
CountryShare
United States40.8%
Canada4.3%
Brazil3.9%

See Chevrolet Corvette audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Corvette have in United States?

Chevrolet Corvette has an estimated audience of 5,716,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Chevrolet Corvette fans?

17.0% of Chevrolet Corvette fans are female, 83.0% are male, with an average age of 37.6 years.

Which brands do Chevrolet Corvette fans like most?

Chevrolet Corvette fans show strongest brand affinity for Data analysis (10.53×), Mustang (9.49×), and Empire (2015 TV series) (11.72×) over the country average.

Where do Chevrolet Corvette fans live in United States?

Chevrolet Corvette fans in United States are most concentrated in California (reach 728,024), Texas (reach 647,992), and Florida (reach 530,037). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Corvette fans also like?

Beyond Chevrolet Corvette itself, the audience over-indexes on Mustang (9.49×), Empire (2015 TV series) (11.72×), Discount Tire (4.2×), and Muscle car (4.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Corvette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.