Chevrolet Camaro Audience in United States

Chevrolet Camaro logo

Chevrolet Camaro has an estimated audience of 5,289,711 people in United States. 17.8% are female, 82.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Mustang, Discount Tire, AutoZone, Muscle car, Chevrolet Corvette.

The average Chevrolet Camaro fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mustang, Discount Tire, AutoZone, with strongest over-indexing on Mustang (9.73× the country average). Demographically, the Chevrolet Camaro audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Camaro fans

Demographic split for Chevrolet Camaro audience in United States
MetricValue
Female17.8%
Male82.2%
Average age36.2
Estimated audience size5,289,711

Audience persona

The typical Chevrolet Camaro fan in United States is more male, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Mustang.

Top regions in United States

Top regions ranked by reach for Chevrolet Camaro in United States
RegionReachAffinity
California609,7181.05×
Texas575,0311.26×
Florida438,1791.22×
New York239,4300.81×
Georgia194,2681.19×
North Carolina192,8001.21×
Illinois170,6040.97×
Ohio163,9081.01×
Pennsylvania156,8360.88×
Arizona149,0071.38×
Michigan143,9461.04×
Tennessee135,5181.28×
Alabama130,1981.76×
Virginia126,5700.98×
New Jersey117,7550.88×
Indiana113,1031.17×
South Carolina96,7191.22×
Washington95,2880.9×
Missouri93,5501.1×
Kentucky83,0881.25×
Louisiana81,4811.19×
Maryland79,3670.87×
Oklahoma73,7361.26×
Massachusetts72,9980.7×
Wisconsin68,7320.86×
Mississippi62,4471.43×
Minnesota61,0840.81×
Colorado60,7190.73×
Utah54,5531.15×
Arkansas54,2471.24×
Nevada52,6971.03×
Oregon52,0240.86×
Kansas44,1451.06×
Connecticut43,6170.82×
Iowa43,4321×
New Mexico33,3221.26×
Nebraska28,0471.06×
Idaho25,2910.95×
West Virginia24,8861.01×
Hawaii19,2660.85×
New Hampshire15,9120.76×
Maine14,5170.77×
Delaware13,0160.89×
Montana12,3950.84×
Rhode Island11,6130.69×
South Dakota10,5000.86×
North Dakota9,5390.88×
Washington, District of Columbia9,3180.59×
Alaska8,1620.72×
Wyoming6,6840.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Camaro audience
BrandAffinityCategory
Mustang9.73×Pets & Animals
Discount Tire4.38×Shopping
AutoZone2.72×Cars & Mobility
Muscle car4.37×Cars & Mobility
Chevrolet Corvette8.39×Cars & Mobility
Dodge Charger9.01×Cars & Mobility
Engine3.41×Cars & Mobility
Hot rod4.74×Cars & Mobility
Antique car5.81×Cars & Mobility
Dodge Challenger8.61×Cars & Mobility
Ford Mustang5.81×Cars & Mobility
Motor vehicle2.16×Cars & Mobility
Turbocharger5.73×Cars & Mobility
Transport1.89×Cars & Mobility
Automotive design3.84×Business & Career
Eastern Time Zone2.09×Politics & Society
Dodge Charger (LX)9.09×Cars & Mobility
CarGurus2.92×Cars & Mobility
Wheel2.35×Cars & Mobility
Advance Auto Parts3.01×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Camaro audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
PatriotismCONSERVATISM1.36
Need for SecurityCONSERVATISM1.33
Early Adopter MentalityPOWER1.32
Luxury OrientationPREMIUM1.32
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Camaro
CountryShare
United States41.5%
Brazil5.0%
Canada4.1%

See Chevrolet Camaro audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Camaro have in United States?

Chevrolet Camaro has an estimated audience of 5,289,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Chevrolet Camaro fans?

17.8% of Chevrolet Camaro fans are female, 82.2% are male, with an average age of 36.2 years.

Which brands do Chevrolet Camaro fans like most?

Chevrolet Camaro fans show strongest brand affinity for Mustang (9.73×), Discount Tire (4.38×), and AutoZone (2.72×) over the country average.

Where do Chevrolet Camaro fans live in United States?

Chevrolet Camaro fans in United States are most concentrated in California (reach 609,718), Texas (reach 575,031), and Florida (reach 438,179). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Camaro fans also like?

Beyond Chevrolet Camaro itself, the audience over-indexes on Discount Tire (4.38×), AutoZone (2.72×), Muscle car (4.37×), and Chevrolet Corvette (8.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Camaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.