Dodge Charger (LX) Audience in United States

Dodge Charger (LX) logo

Dodge Charger (LX) has an estimated audience of 3,060,123 people in United States. 17.0% are female, 83.0% are male, average age 36.1. Top regions: Texas, California, Florida. Top brand affinities: Chrysler 300, Mark Zuckerberg, Jeff Beck, Dodge Durango, Dodge Charger Daytona.

The average Dodge Charger (LX) fan in United States is 36.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Chrysler 300, Mark Zuckerberg, Jeff Beck, with strongest over-indexing on Chrysler 300 (36.53× the country average). Demographically, the Dodge Charger (LX) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Charger (LX) fans

Demographic split for Dodge Charger (LX) audience in United States
MetricValue
Female17.0%
Male83.0%
Average age36.1
Estimated audience size3,060,123

Audience persona

The typical Dodge Charger (LX) fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Chrysler 300.

Top regions in United States

Top regions ranked by reach for Dodge Charger (LX) in United States
RegionReachAffinity
Texas360,0821.37×
California347,1671.03×
Florida268,2991.3×
New York152,0060.89×
Georgia121,3781.29×
North Carolina115,8361.26×
Illinois108,2591.06×
Pennsylvania98,6460.96×
Ohio94,9411.01×
Arizona84,2531.35×
Michigan78,9240.99×
Tennessee76,6341.25×
Virginia75,9811.02×
New Jersey74,6510.96×
Alabama69,3811.62×
Maryland66,5761.27×
Indiana64,5981.16×
South Carolina55,1451.2×
Washington54,8980.89×
Louisiana54,2671.38×
Missouri53,1401.08×
Kentucky43,9141.14×
Oklahoma43,8051.29×
Massachusetts42,9870.71×
Colorado40,8570.85×
Minnesota37,6880.86×
Wisconsin37,4610.81×
Mississippi36,8731.46×
Nevada32,9041.11×
Arkansas31,5631.25×
Oregon29,9470.85×
Kansas25,2771.05×
Iowa23,6890.94×
Utah23,4570.86×
Connecticut18,6640.61×
New Mexico17,7041.15×
Nebraska16,8111.1×
West Virginia13,3060.93×
Idaho12,3940.81×
Hawaii11,7650.89×
New Hampshire7,9220.66×
Delaware7,6360.9×
Maine7,4070.68×
Washington, District of Columbia7,0360.76×
Rhode Island6,8010.7×
South Dakota5,9470.84×
Montana5,6890.67×
Alaska5,5380.85×
North Dakota5,1830.82×
Wyoming3,0890.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Charger (LX) audience
BrandAffinityCategory
Chrysler 30036.53×Cars & Mobility
Mark Zuckerberg19.02×Business & Career
Jeff Beck49.39×Music & Radio
Dodge Durango25.25×Cars & Mobility
Dodge Charger Daytona36.33×Cars & Mobility
Music1.53×Business & Career
Sports1.55×Sports
Games1.53×Games
Yahoo! Finance2.82×Business & Career
Top Gear14.62×Movies & TV
Pleasure1.98×Politics & Society
Oaxaca5.86×Travel & Leisure
Futures exchange18.58×Business & Career
Energy1.93×Home & Garden
Hot rod4.17×Cars & Mobility
Antique car4.83×Cars & Mobility
Mustang Club of America21.02×Cars & Mobility
Mopar8.42×Cars & Mobility
Exchange (organized market)11.51×Business & Career
Electricity2.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Charger (LX) audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Need for SecurityCONSERVATISM1.69
Early Adopter MentalityPOWER1.4
Quality AwarenessPREMIUM1.36
LGBTQ+ IdentityOPEN1.3
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Dodge Charger (LX)
CountryShare
United States46.2%
Germany7.5%
Brazil7.1%

See Dodge Charger (LX) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Charger (LX) have in United States?

Dodge Charger (LX) has an estimated audience of 3,060,123 people in United States, concentrated in Texas and California.

What is the gender split and age of Dodge Charger (LX) fans?

17.0% of Dodge Charger (LX) fans are female, 83.0% are male, with an average age of 36.1 years.

Which brands do Dodge Charger (LX) fans like most?

Dodge Charger (LX) fans show strongest brand affinity for Chrysler 300 (36.53×), Mark Zuckerberg (19.02×), and Jeff Beck (49.39×) over the country average.

Where do Dodge Charger (LX) fans live in United States?

Dodge Charger (LX) fans in United States are most concentrated in Texas (reach 360,082), California (reach 347,167), and Florida (reach 268,299). These three regions account for the largest share of the active audience.

What other brands do Dodge Charger (LX) fans also like?

Beyond Dodge Charger (LX) itself, the audience over-indexes on Mark Zuckerberg (19.02×), Jeff Beck (49.39×), Dodge Durango (25.25×), and Dodge Charger Daytona (36.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Charger (LX). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.