Rascasse Audience Intelligence

Dodge Durango Audience in United States

A data profile of the people who buy, follow and care about Dodge Durango in United States — modelled from more than twelve digital signal sources. Dodge Durango has an estimated audience of 2,221,882 people in United States.

#90among Car type in United States#64among Car Model in United States#446in Cars & Mobility

The average Dodge Durango fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dodge Charger (LX), Chrysler 300, Prose poetry, with strongest over-indexing on Dodge Charger (LX) (24.72× the country average).

Demographically, the Dodge Durango audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Durango fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Dodge Charger (LX).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Durango profile in United States.

Audience size
2.2M
in United States
Gender
20.7%♀
79.3% male
Age
36.4
average years
Country rank
#13088
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Durango fans

20.7% are female, 79.3% are male, average age 36.4.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Dodge Durango audience in United States
MetricValue
Female20.7%
Male79.3%
Average age36.4
Estimated audience size2,221,882
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Dodge Durango audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4916%
50+18%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Dodge Durango audience comes from United States.

Worldwide audience distribution share by country for Dodge Durango
CountryShare
United States48.9%
Poland9.0%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Durango audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Durango fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~80K1.34×
02Indiana~50K1.24×
03Mississippi~20K1.24×
04Ohio~80K1.16×
05Louisiana~30K1.16×
06Kentucky~30K1.16×
07Illinois~80K1.15×
08Georgia~80K1.15×
09Arkansas~20K1.14×
10West Virginia~10K1.13×
11Missouri~40K1.12×
12Alabama~30K1.12×
13Iowa~20K1.12×
14Nebraska~10K1.12×
15New Jersey~60K1.11×
16Tennessee~50K1.09×
17South Carolina~40K1.09×
18North Dakota~5K1.09×
19Florida~200K1.08×
20Pennsylvania~80K1.08×
21Wisconsin~40K1.08×
22Oklahoma~30K1.08×
23South Dakota~5K1.08×
24Delaware~6K1.07×
25Minnesota~30K1.05×
26New York~100K1.04×
27North Carolina~70K1.04×
28Nevada~20K1.03×
29Kansas~20K1.03×
30Alaska~5K1.02×
31Texas~200K1.00×
32Maryland~40K0.95×
33New Mexico~10K0.95×
34Virginia~50K0.93×
35Wyoming~3K0.93×
36Arizona~40K0.92×
37Connecticut~20K0.89×
38Colorado~30K0.88×
39Maine~7K0.88×
40Rhode Island~6K0.84×
41Montana~5K0.84×
42California~200K0.83×
43Hawaii~8K0.82×
44Idaho~9K0.80×
45Utah~20K0.78×
46New Hampshire~7K0.78×
47Massachusetts~30K0.77×
48Washington~30K0.73×
49Oregon~20K0.71×
50Washington, District of Columbia~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Dodge Durango, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Durango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Durango audience
#·InterestCategoryAffinity×
01Prose poetryArts & Culture26.42×
02Dodge Charger (LX)Cars & Mobility24.72×
03Executive educationBusiness & Career23.53×
04Chrysler 300Cars & Mobility21.32×
05Top GearMovies & TV16.06×
06Formula DriftSports9.82×
07MoparCars & Mobility9.79×
08MustangPets & Animals6.15×
09Antique carCars & Mobility5.91×
10Ram TrucksCars & Mobility5.79×
11Jeep Grand CherokeeCars & Mobility5.57×
12Hot rodCars & Mobility4.92×
13EngineCars & Mobility3.07×
14Cars (film)Movies & TV2.91×
15Motor vehicleCars & Mobility1.99×
16EnergyHome & Garden1.94×
17SportsSports1.56×
18MusicBusiness & Career1.53×
19Arts and musicArts & Culture1.50×
20EntertainmentMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Durango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Durango audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.30×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Durango audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
Community OrientationOPEN0.64×
Early Adopter MentalityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Durango have in United States?

Dodge Durango has an estimated audience of 2,221,882 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dodge Durango fans?

20.7% of Dodge Durango fans are female, 79.3% are male, with an average age of 36.4 years.

03

Which brands do Dodge Durango fans like most?

Dodge Durango fans show strongest brand affinity for Dodge Charger (LX) (24.72×), Chrysler 300 (21.32×), and Prose poetry (26.42×) over the country average.

04

Where do Dodge Durango fans live in United States?

Dodge Durango fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Durango fans also like?

Beyond Dodge Durango itself, the audience over-indexes on Chrysler 300 (21.32×), Prose poetry (26.42×), Executive education (23.53×), and Music (1.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Durango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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