Dodge Durango Audience in United States

Dodge Durango logo

Dodge Durango has an estimated audience of 2,179,445 people in United States. 20.7% are female, 79.3% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Dodge Charger (LX), Chrysler 300, Prose poetry, Executive education, Music.

The average Dodge Durango fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dodge Charger (LX), Chrysler 300, Prose poetry, with strongest over-indexing on Dodge Charger (LX) (24.72× the country average). Demographically, the Dodge Durango audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Dodge Durango fans

Demographic split for Dodge Durango audience in United States
MetricValue
Female20.7%
Male79.3%
Average age36.4
Estimated audience size2,179,445

Audience persona

The typical Dodge Durango fan in United States is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Dodge Charger (LX).

Top regions in United States

Top regions ranked by reach for Dodge Durango in United States
RegionReachAffinity
California207,3800.87×
Texas199,9411.07×
Florida169,9871.15×
New York131,8631.08×
Illinois88,0291.21×
Michigan80,7701.42×
Georgia80,2751.2×
Ohio78,2051.16×
Pennsylvania77,9161.06×
North Carolina71,0331.08×
New Jersey62,9311.14×
Indiana51,1441.28×
Tennessee50,1181.15×
Virginia49,0090.92×
Arizona41,9250.94×
Missouri40,2661.15×
Maryland36,7380.98×
South Carolina36,6181.12×
Wisconsin34,9591.07×
Alabama33,1721.09×
Massachusetts32,5470.76×
Minnesota32,2951.03×
Washington31,7720.73×
Louisiana31,5281.12×
Kentucky31,4481.15×
Colorado30,5480.89×
Oklahoma26,4651.09×
Mississippi22,3511.24×
Nevada22,2361.05×
Arkansas20,7781.16×
Iowa20,6861.15×
Connecticut19,0050.87×
Oregon18,3250.73×
Kansas18,1941.06×
Utah14,5480.75×
Nebraska12,2491.12×
New Mexico10,4980.96×
West Virginia10,4171.03×
Idaho8,6710.79×
Hawaii7,2250.77×
Maine6,5870.84×
New Hampshire6,3640.74×
Delaware6,1241.02×
Rhode Island5,3890.78×
South Dakota5,2681.05×
Montana4,9850.82×
North Dakota4,7061.05×
Washington, District of Columbia4,3580.67×
Alaska4,2810.92×
Wyoming2,8150.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge Durango audience
BrandAffinityCategory
Dodge Charger (LX)24.72×Cars & Mobility
Chrysler 30021.32×Cars & Mobility
Prose poetry26.42×Arts & Culture
Executive education23.53×Business & Career
Music1.53×Business & Career
Sports1.56×Sports
Arts and music1.5×Arts & Culture
Hot rod4.92×Cars & Mobility
Top Gear16.06×Movies & TV
Antique car5.91×Cars & Mobility
Entertainment1.5×Movies & TV
Formula Drift9.82×Sports
Mopar9.79×Cars & Mobility
Engine3.07×Cars & Mobility
Mustang6.15×Pets & Animals
Energy1.94×Home & Garden
Ram Trucks5.79×Cars & Mobility
Cars (film)2.91×Movies & TV
Motor vehicle1.99×Cars & Mobility
Dodge Charger7.19×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge Durango audience
TraitClusterScore
Family OrientationCONSERVATISM1.74
Need for SecurityCONSERVATISM1.71
Quality AwarenessPREMIUM1.35
PatriotismCONSERVATISM1.21
Luxury OrientationPREMIUM1.18
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Dodge Durango
CountryShare
United States48.7%
Poland8.9%
Canada6.6%

See Dodge Durango audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Dodge Durango have in United States?

Dodge Durango has an estimated audience of 2,179,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Dodge Durango fans?

20.7% of Dodge Durango fans are female, 79.3% are male, with an average age of 36.4 years.

Which brands do Dodge Durango fans like most?

Dodge Durango fans show strongest brand affinity for Dodge Charger (LX) (24.72×), Chrysler 300 (21.32×), and Prose poetry (26.42×) over the country average.

Where do Dodge Durango fans live in United States?

Dodge Durango fans in United States are most concentrated in California (reach 207,380), Texas (reach 199,941), and Florida (reach 169,987). These three regions account for the largest share of the active audience.

What other brands do Dodge Durango fans also like?

Beyond Dodge Durango itself, the audience over-indexes on Chrysler 300 (21.32×), Prose poetry (26.42×), Executive education (23.53×), and Music (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Durango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.