Rascasse Audience Intelligence

Top Gear Audience in United States

A data profile of the people who buy, follow and care about Top Gear in United States — modelled from more than twelve digital signal sources. Top Gear has an estimated audience of 1,439,825 people in United States.

#334among TV series in United States#1238among Movie / TV Show / Series in United States#3048in Movies & TV

The average Top Gear fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Detective, Criminal Minds, Chicago Fire (TV series), with strongest over-indexing on True Detective (10.9× the country average).

Demographically, the Top Gear audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Top Gear fan in United States is more male, around 29.9 years old, with strong Social Media Usage tendencies and a notable affinity for True Detective.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Top Gear profile in United States.

Audience size
1.4M
in United States
Gender
22.6%♀
77.4% male
Age
29.9
average years
Country rank
#18307
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Top Gear viewers

22.6% are female, 77.4% are male, average age 29.9.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Top Gear audience in United States
MetricValue
Female22.6%
Male77.4%
Average age29.9
Estimated audience size1,439,825
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Top Gear audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Top Gear audience comes from United States.

Worldwide audience distribution share by country for Top Gear
CountryShare
United States22.1%
United Kingdom16.5%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Top Gear audience in United States is strongest.

Fig. 05

Top regions by affinity

Top Gear fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.53×
02Vermont~4K1.50×
03Utah~20K1.38×
04Montana~5K1.37×
05Washington~40K1.34×
06Idaho~10K1.34×
07Maine~7K1.30×
08Oregon~20K1.29×
09New Hampshire~7K1.27×
10Colorado~30K1.26×
11North Dakota~3K1.13×
12Arizona~30K1.08×
13South Dakota~3K1.05×
14Michigan~40K1.04×
15Connecticut~10K1.01×
16Kansas~10K1.01×
17Wisconsin~20K1.00×
18Massachusetts~30K0.99×
19West Virginia~7K0.99×
20Virginia~30K0.98×
21Kentucky~20K0.98×
22Nebraska~7K0.98×
23Missouri~20K0.97×
24California~100K0.96×
25Minnesota~20K0.96×
26Indiana~20K0.95×
27Iowa~10K0.95×
28Tennessee~30K0.94×
29Pennsylvania~40K0.93×
30Alabama~20K0.93×
31Oklahoma~10K0.93×
32Arkansas~10K0.93×
33North Carolina~40K0.92×
34Rhode Island~4K0.91×
35Ohio~40K0.90×
36Illinois~40K0.89×
37New Mexico~6K0.88×
38Washington, District of Columbia~4K0.88×
39Nevada~10K0.83×
40Texas~100K0.82×
41New York~70K0.82×
42Georgia~40K0.82×
43South Carolina~20K0.82×
44Hawaii~5K0.81×
45Florida~80K0.79×
46New Jersey~30K0.76×
47Maryland~20K0.75×
48Delaware~3K0.72×
49Mississippi~8K0.69×
50Louisiana~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Top Gear, United States
0.66×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Top Gear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Top Gear audience
#·InterestCategoryAffinity×
01Wild West (TV series)Movies & TV27.36×
02DuPont RegistryBusiness & Career25.15×
03Eric AndréMovies & TV22.59×
04Fargo (TV series)Movies & TV20.54×
05Orphan BlackMovies & TV16.91×
06Jeremy ClarksonMovies & TV14.73×
07Lizzy CaplanMovies & TV12.95×
08Chicago Fire (TV series)Movies & TV12.66×
09Silent Hill (film)Movies & TV11.94×
10True DetectiveMovies & TV10.90×
11Nurse JackieMovies & TV9.90×
12Criminal MindsMovies & TV9.59×
13ER (TV series)Movies & TV9.39×
14Bones (TV series)Movies & TV9.06×
15Mad MenMovies & TV8.43×
16Paul RuddMovies & TV7.92×
17RokuBusiness & Career6.90×
18ImdbMovies & TV5.97×
19Jon BernthalMovies & TV5.68×
20The RookieMovies & TV5.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Top Gear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Top Gear audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.02×
PatriotismCONSERVATISM1.02×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Top Gear audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Convenience OrientationPREMIUM0.76×
TravellingTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Top Gear have in United States?

Top Gear has an estimated audience of 1,439,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Top Gear viewers?

22.6% of Top Gear fans are female, 77.4% are male, with an average age of 29.9 years.

03

Which brands do Top Gear fans like most?

Top Gear fans show strongest brand affinity for True Detective (10.9×), Criminal Minds (9.59×), and Chicago Fire (TV series) (12.66×) over the country average.

04

Where do Top Gear fans live in United States?

Top Gear fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Top Gear fans also like?

Beyond Top Gear itself, the audience over-indexes on Criminal Minds (9.59×), Chicago Fire (TV series) (12.66×), Fargo (TV series) (20.54×), and Orphan Black (16.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Top Gear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Top Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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