Top Gear Audience in United States

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Top Gear has an estimated audience of 1,423,688 people in United States. 22.6% are female, 77.4% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: True Detective, Criminal Minds, Chicago Fire (TV series), Fargo (TV series), Wild West (TV series).

The average Top Gear fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include True Detective, Criminal Minds, Chicago Fire (TV series), with strongest over-indexing on True Detective (10.9× the country average). Demographically, the Top Gear audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Top Gear fans

Demographic split for Top Gear audience in United States
MetricValue
Female22.6%
Male77.4%
Average age29.9
Estimated audience size1,423,688

Audience persona

The typical Top Gear fan in United States is more male, around 29.9 years old, with strong Luxury Orientation tendencies and a notable affinity for True Detective.

Top regions in United States

Top regions ranked by reach for Top Gear in United States
RegionReachAffinity
California159,3431.02×
Texas106,3280.87×
Florida79,2930.82×
New York69,7100.88×
Pennsylvania45,9040.96×
Illinois45,0990.95×
Ohio41,0200.94×
North Carolina40,7090.95×
Washington39,9231.4×
Michigan39,5311.06×
Georgia37,1490.85×
Virginia35,1041.01×
Arizona31,8051.09×
Colorado29,4641.31×
Massachusetts28,9351.03×
New Jersey28,6380.79×
Tennessee26,6380.93×
Indiana24,5080.94×
Missouri23,2731.01×
Oregon21,5921.32×
Wisconsin21,3461×
Minnesota19,9330.98×
Maryland18,2840.75×
Alabama18,2460.92×
Kentucky17,7821×
Utah17,3991.36×
South Carolina17,2910.81×
Oklahoma14,7330.93×
Connecticut14,5631.02×
Louisiana11,8200.64×
Nevada11,7920.86×
Kansas11,3201.01×
Iowa10,8670.93×
Arkansas10,5250.9×
Idaho9,2121.29×
Mississippi7,2700.62×
New Hampshire7,2521.29×
Nebraska6,7730.95×
Maine6,5331.28×
New Mexico5,9270.83×
West Virginia5,8610.88×
Montana5,2861.34×
Hawaii4,7820.78×
Alaska4,5361.49×
Rhode Island3,9900.88×
Washington, District of Columbia3,8280.89×
Vermont3,8041.52×
South Dakota3,3491.02×
North Dakota3,2151.1×
Delaware2,5910.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Top Gear audience
BrandAffinityCategory
True Detective10.9×Movies & TV
Criminal Minds9.59×Movies & TV
Chicago Fire (TV series)12.66×Movies & TV
Fargo (TV series)20.54×Movies & TV
Wild West (TV series)27.36×Movies & TV
Orphan Black16.91×Movies & TV
Eric André22.59×Movies & TV
Lizzy Caplan12.95×Movies & TV
Imdb5.97×Movies & TV
Silent Hill (film)11.94×Movies & TV
Roku6.9×Business & Career
The Rookie5.5×Movies & TV
Paul Rudd7.92×Movies & TV
DuPont Registry25.15×Business & Career
The White Lotus2.87×Movies & TV
Jon Bernthal5.68×Movies & TV
Nurse Jackie9.9×Movies & TV
Bones (TV series)9.06×Movies & TV
Mad Men8.43×Movies & TV
Jeremy Clarkson14.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Top Gear audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.52
SustainabilityBALANCE1.2
Risk AppetiteTHRILL1.18
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Top Gear
CountryShare
United States21.9%
United Kingdom16.5%
Germany7.9%

See Top Gear audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Top Gear have in United States?

Top Gear has an estimated audience of 1,423,688 people in United States, concentrated in California and Texas.

What is the gender split and age of Top Gear fans?

22.6% of Top Gear fans are female, 77.4% are male, with an average age of 29.9 years.

Which brands do Top Gear fans like most?

Top Gear fans show strongest brand affinity for True Detective (10.9×), Criminal Minds (9.59×), and Chicago Fire (TV series) (12.66×) over the country average.

Where do Top Gear fans live in United States?

Top Gear fans in United States are most concentrated in California (reach 159,343), Texas (reach 106,328), and Florida (reach 79,293). These three regions account for the largest share of the active audience.

What other brands do Top Gear fans also like?

Beyond Top Gear itself, the audience over-indexes on Criminal Minds (9.59×), Chicago Fire (TV series) (12.66×), Fargo (TV series) (20.54×), and Wild West (TV series) (27.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Top Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.