Top Gear Audience in Germany
A data profile of the people who buy, follow and care about Top Gear in Germany — modelled from more than twelve digital signal sources. Top Gear has an estimated audience of 511,772 people in Germany.
The average Top Gear fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Normandie, Jeremy Clarkson, Charles Leclerc, with strongest over-indexing on Normandie (11.76× the country average).
Demographically, the Top Gear audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Top Gear fan in Germany is more male, around 31.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Normandie.
At a glance
The key figures that characterise the Top Gear profile in Germany.
Search interest · 12-month trend
Demographics of Top Gear viewers
15.9% are female, 84.1% are male, average age 31.3.
Gender split
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 31.3 |
| Estimated audience size | 511,772 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Top Gear audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 16.5% |
| Germany | 7.8% |
Geography
Where the Top Gear audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.71× | |
| 02 | Hessen | ~40K | 1.10× | |
| 03 | Sachsen | ~30K | 1.06× | |
| 04 | Bayern | ~90K | 1.04× | |
| 05 | Rheinland-Pfalz | ~30K | 1.02× | |
| 06 | Baden-Württemberg | ~70K | 1.01× | |
| 07 | Niedersachsen | ~50K | 0.97× | |
| 08 | Schleswig-Holstein | ~20K | 0.97× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.93× | |
| 10 | Berlin | ~20K | 0.93× | |
| 11 | Hamburg | ~10K | 0.93× | |
| 12 | Saarland | ~6K | 0.93× | |
| 13 | Sachsen-Anhalt | ~10K | 0.91× | |
| 14 | Brandenburg | ~10K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.86× | |
| 16 | Bremen | ~4K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Top Gear audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeremy Clarkson | Movies & TV | 21.69× | ||
| 02 | The Motorcycle Diaries (film) | Movies & TV | 16.93× | ||
| 03 | BlackBerry | Technology & Electronics | 16.21× | ||
| 04 | Pirelli | Cars & Mobility | 12.34× | ||
| 05 | Charles Leclerc | Sports | 12.11× | ||
| 06 | Normandie | Music & Radio | 11.76× | ||
| 07 | Headlamp | Cars & Mobility | 8.33× | ||
| 08 | Rallying | Sports | 7.77× | ||
| 09 | Suspension (vehicle) | Cars & Mobility | 7.62× | ||
| 10 | Gasoline | Cars & Mobility | 7.54× | ||
| 11 | Lando Norris | Sports | 7.20× | ||
| 12 | Turbocharger | Cars & Mobility | 7.14× | ||
| 13 | Vintage car | Cars & Mobility | 6.24× | ||
| 14 | Muscle car | Cars & Mobility | 6.21× | ||
| 15 | Carcare | Cars & Mobility | 5.12× | ||
| 16 | MotoGP | Sports | 4.52× | ||
| 17 | Antique car | Cars & Mobility | 4.04× | ||
| 18 | Michael Schumacher | Sports | 3.78× | ||
| 19 | Auto maintenance | Cars & Mobility | 3.63× | ||
| 20 | Cars (film) | Movies & TV | 3.28× |
Personality of the Top Gear audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.10× | |
| DIY Mentality | THRILL | 1.09× | |
| Family Orientation | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.47× | |
| Spirituality | BALANCE | 0.51× | |
| Indulgence | JOY | 0.53× |
Frequently asked questions
How many fans does Top Gear have in Germany?
Top Gear has an estimated audience of 511,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Top Gear viewers?
15.9% of Top Gear fans are female, 84.1% are male, with an average age of 31.3 years.
Which brands do Top Gear fans like most?
Top Gear fans show strongest brand affinity for Normandie (11.76×), Jeremy Clarkson (21.69×), and Charles Leclerc (12.11×) over the country average.
Where do Top Gear fans live in Germany?
Top Gear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Top Gear fans also like?
Beyond Top Gear itself, the audience over-indexes on Jeremy Clarkson (21.69×), Charles Leclerc (12.11×), Turbocharger (7.14×), and BlackBerry (16.21×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Top Gear audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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