Top Gear Audience in Germany
Top Gear has an estimated audience of 510,224 people in Germany. 15.9% are female, 84.1% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charles Leclerc, Turbocharger, Normandie, Jeremy Clarkson, BlackBerry.
The average Top Gear fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charles Leclerc, Turbocharger, Normandie, with strongest over-indexing on Charles Leclerc (12.11× the country average). Demographically, the Top Gear audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Top Gear fans
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 31.3 |
| Estimated audience size | 510,224 |
Audience persona
The typical Top Gear fan in Germany is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Charles Leclerc.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,701 | 0.96× |
| Bayern | 87,839 | 1.07× |
| Baden-Württemberg | 71,678 | 1.03× |
| Niedersachsen | 47,975 | 0.97× |
| Hessen | 44,231 | 1.14× |
| Rheinland-Pfalz | 26,744 | 1.05× |
| Sachsen | 26,177 | 1.05× |
| Thüringen | 23,111 | 1.78× |
| Berlin | 22,024 | 0.97× |
| Schleswig-Holstein | 17,279 | 0.94× |
| Brandenburg | 13,819 | 0.87× |
| Sachsen-Anhalt | 11,589 | 0.88× |
| Hamburg | 10,581 | 0.92× |
| Mecklenburg-Vorpommern | 7,664 | 0.79× |
| Saarland | 5,339 | 0.85× |
| Bremen | 3,286 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Leclerc | 12.11× | Sports |
| Turbocharger | 7.14× | Cars & Mobility |
| Normandie | 11.76× | Music & Radio |
| Jeremy Clarkson | 21.69× | Movies & TV |
| BlackBerry | 16.21× | Technology & Electronics |
| Carcare | 5.12× | Cars & Mobility |
| Suspension (vehicle) | 7.62× | Cars & Mobility |
| Vintage car | 6.24× | Cars & Mobility |
| Rallying | 7.77× | Sports |
| Muscle car | 6.21× | Cars & Mobility |
| Lando Norris | 7.2× | Sports |
| MotoGP | 4.52× | Sports |
| The Motorcycle Diaries (film) | 16.93× | Movies & TV |
| Gasoline | 7.54× | Cars & Mobility |
| Gala | 2.34× | News |
| Michael Schumacher | 3.78× | Sports |
| Cars (film) | 3.28× | Movies & TV |
| Auto maintenance | 3.63× | Cars & Mobility |
| Headlamp | 8.33× | Cars & Mobility |
| Antique car | 4.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| Patriotism | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.26 |
| Quality Awareness | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 16.5% |
| Germany | 7.9% |
See Top Gear audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Top Gear have in Germany?
Top Gear has an estimated audience of 510,224 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Top Gear fans?
15.9% of Top Gear fans are female, 84.1% are male, with an average age of 31.3 years.
Which brands do Top Gear fans like most?
Top Gear fans show strongest brand affinity for Charles Leclerc (12.11×), Turbocharger (7.14×), and Normandie (11.76×) over the country average.
Where do Top Gear fans live in Germany?
Top Gear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,701), Bayern (reach 87,839), and Baden-Württemberg (reach 71,678). These three regions account for the largest share of the active audience.
What other brands do Top Gear fans also like?
Beyond Top Gear itself, the audience over-indexes on Turbocharger (7.14×), Normandie (11.76×), Jeremy Clarkson (21.69×), and BlackBerry (16.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.