MotoGP Audience in Germany
A data profile of the people who buy, follow and care about MotoGP in Germany — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 4,737,767 people in Germany.
The average MotoGP fan in Germany is 35.9 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Nürburgring, Michael Schumacher, Superbike World Championship, with strongest over-indexing on Nürburgring (10.65× the country average).
Demographically, the MotoGP audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MotoGP fan in Germany is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Nürburgring.
At a glance
The key figures that characterise the MotoGP profile in Germany.
Search interest · 12-month trend
Demographics of MotoGP fans
25.6% are female, 74.4% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 35.9 |
| Estimated audience size | 4,737,767 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 14% |
Geography
Where the MotoGP audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~600K | 2.47× | |
| 02 | Thüringen | ~200K | 1.76× | |
| 03 | Bayern | ~900K | 1.26× | |
| 04 | Baden-Württemberg | ~800K | 1.26× | |
| 05 | Sachsen-Anhalt | ~100K | 1.15× | |
| 06 | Brandenburg | ~200K | 1.10× | |
| 07 | Rheinland-Pfalz | ~200K | 0.91× | |
| 08 | Mecklenburg-Vorpommern | ~80K | 0.91× | |
| 09 | Saarland | ~50K | 0.88× | |
| 10 | Hessen | ~300K | 0.82× | |
| 11 | Niedersachsen | ~400K | 0.78× | |
| 12 | Nordrhein-Westfalen | ~800K | 0.77× | |
| 13 | Schleswig-Holstein | ~100K | 0.63× | |
| 14 | Berlin | ~100K | 0.58× | |
| 15 | Hamburg | ~60K | 0.56× | |
| 16 | Bremen | ~20K | 0.47× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superbike racing | Cars & Mobility | 25.58× | ||
| 02 | Formula Two | Sports | 15.25× | ||
| 03 | Superbike World Championship | Sports | 12.36× | ||
| 04 | Nürburgring | Sports | 10.65× | ||
| 05 | Charles Leclerc | Sports | 9.95× | ||
| 06 | Kawasaki | Cars & Mobility | 6.88× | ||
| 07 | Nico Hülkenberg | Sports | 6.74× | ||
| 08 | Michael Schumacher | Sports | 6.10× | ||
| 09 | Motor oil | Cars & Mobility | 4.92× | ||
| 10 | MotoGP | Sports | 4.82× | ||
| 11 | Max Verstappen | Sports | 4.61× | ||
| 12 | Yamaha Motor Company | Cars & Mobility | 4.59× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 4.07× | ||
| 14 | Custom motorcycle | Cars & Mobility | 3.64× | ||
| 15 | Formula One | Sports | 3.52× | ||
| 16 | Motorcycle helmet | Cars & Mobility | 3.33× | ||
| 17 | Automobile repair shop | Cars & Mobility | 3.06× | ||
| 18 | ADAC | Cars & Mobility | 2.39× | ||
| 19 | Transfermarkt | Sports | 2.11× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.78× |
Personality of the MotoGP audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Patriotism | CONSERVATISM | 1.64× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Sustainability | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.71× |
Frequently asked questions
How many fans does MotoGP have in Germany?
MotoGP has an estimated audience of 4,737,767 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of MotoGP fans?
25.6% of MotoGP fans are female, 74.4% are male, with an average age of 35.9 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Nürburgring (10.65×), Michael Schumacher (6.1×), and Superbike World Championship (12.36×) over the country average.
Where do MotoGP fans live in Germany?
MotoGP fans in Germany are most concentrated in Bayern (reach ~900K), Baden-Württemberg (reach ~800K), and Nordrhein-Westfalen (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Michael Schumacher (6.1×), Superbike World Championship (12.36×), Charles Leclerc (9.95×), and Formula One (3.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Motorsport audiences in Germany
- Formula One (9,329,922)
- Michael Schumacher (5,566,727)
- MotoGP (4,053,482)
- MOTO GP (INDONESIA) (3,804,435)
- Ralf Schumacher (3,059,828)
See MotoGP audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.