MotoGP Audience in Germany
MotoGP has an estimated audience of 4,675,206 people in Germany. 26.9% are female, 73.1% are male, average age 36.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Formula One, Superbike World Championship, MotoGP, Michael Schumacher, Casino.
The average MotoGP fan in Germany is 36.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Formula One, Superbike World Championship, MotoGP, with strongest over-indexing on Formula One (3.98× the country average). Demographically, the MotoGP audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of MotoGP fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 36.2 |
| Estimated audience size | 4,675,206 |
Audience persona
The typical MotoGP fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Formula One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 973,671 | 1.3× |
| Baden-Württemberg | 816,764 | 1.28× |
| Nordrhein-Westfalen | 791,362 | 0.77× |
| Sachsen | 569,539 | 2.48× |
| Niedersachsen | 358,660 | 0.79× |
| Hessen | 291,992 | 0.82× |
| Rheinland-Pfalz | 211,127 | 0.9× |
| Thüringen | 199,795 | 1.68× |
| Brandenburg | 149,996 | 1.03× |
| Sachsen-Anhalt | 130,151 | 1.07× |
| Berlin | 122,511 | 0.59× |
| Schleswig-Holstein | 105,368 | 0.63× |
| Mecklenburg-Vorpommern | 73,615 | 0.82× |
| Hamburg | 59,734 | 0.57× |
| Saarland | 48,255 | 0.84× |
| Bremen | 17,152 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Formula One | 3.98× | Sports |
| Superbike World Championship | 12.15× | Sports |
| MotoGP | 5.46× | Sports |
| Michael Schumacher | 3.93× | Sports |
| Casino | 4.99× | Games |
| AutoScout24 | 1.95× | Cars & Mobility |
| Spiegel Online | 1.59× | News |
| Used car | 2.2× | Cars & Mobility |
| Max Verstappen | 4.34× | Sports |
| Porsche | 2.42× | Cars & Mobility |
| ADAC | 2.3× | Cars & Mobility |
| Custom motorcycle | 3.53× | Cars & Mobility |
| Hyundai | 2.75× | Cars & Mobility |
| Automobile repair shop | 3.08× | Cars & Mobility |
| Nürburgring | 4.44× | Sports |
| Motorcycle accessories | 3.26× | Cars & Mobility |
| Transfermarkt | 1.86× | Sports |
| Red Bull MotoGP Rookies Cup | 35.38× | Sports |
| Motorcycle helmet | 3.24× | Cars & Mobility |
| Suzuki | 3.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.17 |
| Sports Activity | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.3% |
| Spain | 16.8% |
| France | 13.3% |
See MotoGP audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
- Ralf Schumacher (2,846,842)
Frequently asked questions
How many fans does MotoGP have in Germany?
MotoGP has an estimated audience of 4,675,206 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of MotoGP fans?
26.9% of MotoGP fans are female, 73.1% are male, with an average age of 36.2 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Formula One (3.98×), Superbike World Championship (12.15×), and MotoGP (5.46×) over the country average.
Where do MotoGP fans live in Germany?
MotoGP fans in Germany are most concentrated in Bayern (reach 973,671), Baden-Württemberg (reach 816,764), and Nordrhein-Westfalen (reach 791,362). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Superbike World Championship (12.15×), MotoGP (5.46×), Michael Schumacher (3.93×), and Casino (4.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.