MotoGP Audience in United States

MotoGP has an estimated audience of 1,463,383 people in United States. 24.7% are female, 75.3% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Obsessed (2009 film), Lewis Hamilton, Motorcycle helmet, Kia Sportage, Autism Awareness.

The average MotoGP fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Obsessed (2009 film), Lewis Hamilton, Motorcycle helmet, with strongest over-indexing on Obsessed (2009 film) (21.71× the country average). Demographically, the MotoGP audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of MotoGP fans

Demographic split for MotoGP audience in United States
MetricValue
Female24.7%
Male75.3%
Average age35.9
Estimated audience size1,463,383

Audience persona

The typical MotoGP fan in United States is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Obsessed (2009 film).

Top regions in United States

Top regions ranked by reach for MotoGP in United States
RegionReachAffinity
California253,4811.58×
Texas210,2841.67×
Florida180,9421.83×
New York98,6841.21×
New Jersey48,0821.29×
North Carolina46,8861.06×
Illinois45,0640.92×
Pennsylvania42,6950.87×
Georgia42,1530.94×
Massachusetts37,1611.29×
Washington36,6691.25×
Ohio35,9530.8×
Virginia35,9441.01×
Michigan31,4400.82×
Arizona30,6871.03×
Colorado30,0961.3×
Tennessee25,4720.87×
Oregon24,9921.49×
Indiana23,5720.88×
Maryland23,3480.93×
Wisconsin22,5951.03×
Minnesota18,8950.9×
Nevada18,1321.28×
Connecticut16,3091.11×
Utah16,1891.24×
Missouri16,0930.68×
South Carolina15,5260.71×
Alabama15,0670.74×
Oklahoma13,7790.85×
Kentucky12,5580.68×
Louisiana11,9870.64×
Iowa8,5100.71×
Idaho8,0311.09×
Kansas7,9960.69×
Arkansas7,3200.61×
Hawaii7,3051.16×
New Mexico7,1860.98×
New Hampshire7,0001.21×
Washington, District of Columbia6,4521.47×
Mississippi5,7480.48×
Maine4,7560.91×
Nebraska4,1110.56×
Rhode Island3,9360.84×
Alaska3,8371.23×
West Virginia3,7910.56×
Montana3,7890.93×
Vermont3,7451.46×
Delaware2,8160.7×
South Dakota2,8050.83×
Wyoming2,1641×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MotoGP audience
BrandAffinityCategory
Obsessed (2009 film)21.71×Movies & TV
Lewis Hamilton18.01×Sports
Motorcycle helmet13.63×Cars & Mobility
Kia Sportage24.64×Cars & Mobility
Autism Awareness9.83×Health
Diabetes mellitus awareness6.63×Health
Suzuki11.48×Cars & Mobility
Houston Astros7.76×Sports
Touring motorcycle8.82×Cars & Mobility
Ducati11.46×Cars & Mobility
Motorcycle accessories7.26×Cars & Mobility
Singer-songwriter3.34×Music & Radio
Indianapolis Motor Speedway11.34×Sports
MotoGP7.82×Sports
Microblogging7.07×Technology & Electronics
Max Verstappen10×Sports
Cruiser (motorcycle)9.6×Cars & Mobility
Porsche 91111.57×Cars & Mobility
Los Angeles Dodgers4.96×Sports
Custom motorcycle5.87×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MotoGP audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM2.11
PatriotismCONSERVATISM1.73
Early Adopter MentalityPOWER1.56
Sports ActivityPOWER1.39
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for MotoGP
CountryShare
Italy29.3%
Spain16.8%
France13.3%

See MotoGP audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does MotoGP have in United States?

MotoGP has an estimated audience of 1,463,383 people in United States, concentrated in California and Texas.

What is the gender split and age of MotoGP fans?

24.7% of MotoGP fans are female, 75.3% are male, with an average age of 35.9 years.

Which brands do MotoGP fans like most?

MotoGP fans show strongest brand affinity for Obsessed (2009 film) (21.71×), Lewis Hamilton (18.01×), and Motorcycle helmet (13.63×) over the country average.

Where do MotoGP fans live in United States?

MotoGP fans in United States are most concentrated in California (reach 253,481), Texas (reach 210,284), and Florida (reach 180,942). These three regions account for the largest share of the active audience.

What other brands do MotoGP fans also like?

Beyond MotoGP itself, the audience over-indexes on Lewis Hamilton (18.01×), Motorcycle helmet (13.63×), Kia Sportage (24.64×), and Autism Awareness (9.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.