Rascasse Audience Intelligence

MotoGP Audience in United States

A data profile of the people who buy, follow and care about MotoGP in United States — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 1,527,557 people in United States.

#28among Motorsport in United States#201among Event in United States#1582in Sports

The average MotoGP fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Motorcycle helmet, Lewis Hamilton, with strongest over-indexing on Obsessed (2009 film) (21.08× the country average).

Demographically, the MotoGP audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MotoGP fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MotoGP profile in United States.

Audience size
1.5M
in United States
Gender
21.9%♀
78.1% male
Age
36.3
average years
Country rank
#17518
Event in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MotoGP fans

21.9% are female, 78.1% are male, average age 36.3.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for MotoGP audience in United States
MetricValue
Female21.9%
Male78.1%
Average age36.3
Estimated audience size1,527,557
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the MotoGP audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

2.2%

of the worldwide MotoGP audience comes from United States.

Worldwide audience distribution share by country for MotoGP
CountryShare
Italy29.0%
Spain15.7%
France13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MotoGP audience in United States is strongest.

Fig. 05

Top regions by affinity

MotoGP fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.79×
02Texas~200K1.57×
03California~200K1.50×
04Oregon~20K1.46×
05Washington, District of Columbia~7K1.46×
06Vermont~4K1.43×
07Colorado~30K1.38×
08Nevada~20K1.26×
09Massachusetts~40K1.25×
10New Jersey~50K1.24×
11Washington~40K1.24×
12Alaska~4K1.24×
13New Hampshire~7K1.22×
14Utah~20K1.21×
15Hawaii~7K1.16×
16New York~100K1.15×
17Connecticut~20K1.10×
18Idaho~8K1.10×
19Montana~4K1.07×
20North Carolina~50K1.04×
21Virginia~40K1.04×
22Maine~6K1.04×
23Wisconsin~20K1.02×
24South Dakota~3K1.02×
25Arizona~30K1.01×
26New Mexico~8K1.01×
27Georgia~40K0.94×
28Maryland~20K0.93×
29Tennessee~30K0.92×
30Indiana~20K0.92×
31North Dakota~3K0.92×
32Rhode Island~4K0.91×
33Minnesota~20K0.89×
34Illinois~40K0.88×
35Alabama~20K0.88×
36Pennsylvania~40K0.87×
37Delaware~4K0.86×
38Oklahoma~10K0.85×
39Ohio~40K0.84×
40Kansas~10K0.84×
41Michigan~30K0.82×
42Iowa~10K0.82×
43Mississippi~10K0.80×
44South Carolina~20K0.78×
45Louisiana~10K0.76×
46Nebraska~6K0.76×
47Kentucky~10K0.75×
48Arkansas~9K0.75×
49Missouri~20K0.73×
50West Virginia~5K0.72×
Fig. 06

Affinity by region

Affinity by region — MotoGP, United States
0.72×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MotoGP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MotoGP audience
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV21.08×
02Circuit de Spa-FrancorchampsSports18.04×
03AlpinestarsCars & Mobility17.54×
04Lewis HamiltonSports12.81×
05Motorcycle helmetCars & Mobility12.29×
06Max VerstappenSports10.46×
07SupermotoCars & Mobility10.21×
08SuzukiCars & Mobility9.67×
09Cruiser (motorcycle)Cars & Mobility8.98×
10DucatiCars & Mobility8.13×
11Touring motorcycleCars & Mobility7.89×
12MotoGPSports6.33×
13Motorcycle accessoriesCars & Mobility6.10×
14Formula OneSports5.39×
15Chopper (motorcycle)Cars & Mobility5.05×
16Custom motorcycleCars & Mobility4.85×
17Kyle BuschSports3.88×
18Extreme sportSports3.82×
19Advance Auto PartsCars & Mobility2.66×
20AutoZoneCars & Mobility2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MotoGP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MotoGP audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
Risk AppetiteTHRILL2.14×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MotoGP audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.83×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MotoGP have in United States?

MotoGP has an estimated audience of 1,527,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MotoGP fans?

21.9% of MotoGP fans are female, 78.1% are male, with an average age of 36.3 years.

03

Which brands do MotoGP fans like most?

MotoGP fans show strongest brand affinity for Obsessed (2009 film) (21.08×), Motorcycle helmet (12.29×), and Lewis Hamilton (12.81×) over the country average.

04

Where do MotoGP fans live in United States?

MotoGP fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MotoGP fans also like?

Beyond MotoGP itself, the audience over-indexes on Motorcycle helmet (12.29×), Lewis Hamilton (12.81×), Touring motorcycle (7.89×), and Suzuki (9.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See MotoGP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →