Kawasaki Audience in Germany
Kawasaki has an estimated audience of 2,240,528 people in Germany. 24.3% are female, 75.7% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Handmade Gifts, Building insulation, Progressive rock.
The average Kawasaki fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Handmade Gifts, with strongest over-indexing on Gil Ofarim (2.36× the country average). Demographically, the Kawasaki audience skews more male with an average age of 36.4, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Kawasaki fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 36.4 |
| Estimated audience size | 2,240,528 |
Audience persona
The typical Kawasaki fan in Germany is more male, around 36.4 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 553,374 | 1.13× |
| Bayern | 418,855 | 1.16× |
| Baden-Württemberg | 342,263 | 1.12× |
| Niedersachsen | 235,108 | 1.08× |
| Hessen | 191,484 | 1.12× |
| Rheinland-Pfalz | 122,198 | 1.09× |
| Sachsen | 111,382 | 1.01× |
| Berlin | 88,895 | 0.89× |
| Brandenburg | 77,291 | 1.11× |
| Schleswig-Holstein | 76,187 | 0.95× |
| Thüringen | 58,058 | 1.02× |
| Sachsen-Anhalt | 57,705 | 0.99× |
| Hamburg | 41,976 | 0.83× |
| Mecklenburg-Vorpommern | 36,625 | 0.86× |
| Saarland | 26,303 | 0.96× |
| Bremen | 13,140 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.36× | Music & Radio |
| CAC 40 | 2.05× | Business & Career |
| Handmade Gifts | 2.27× | Kids & Family |
| Building insulation | 4.76× | Home & Garden |
| Progressive rock | 1.7× | Music & Radio |
| Pumuckl | 6.61× | Movies & TV |
| Irrigation sprinkler | 8.44× | Home & Garden |
| Hypertext | 2.5× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 4.14× | Music & Radio |
| Icon (magazine) | 2.03× | Arts & Culture |
| Acoustic music | 3.18× | Music & Radio |
| Staycation | 2.97× | Home & Garden |
| Golem | 2.07× | Technology & Electronics |
| Alaska | 2.3× | Travel & Leisure |
| Hog Hunting | 3.05× | Sports |
| Hammock camping | 4.41× | Travel & Leisure |
| Tuscany | 2.91× | Travel & Leisure |
| Jaguar F-Pace | 3.92× | Cars & Mobility |
| Google Analytics | 1.51× | Internet & Social Media |
| Academy Award for Best Original Score | 5.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.21 |
| Risk Appetite | THRILL | 1.14 |
| Travelling | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 9.2% |
| Italy | 7.5% |
See Kawasaki audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- KTM (1,917,920)
- Ducati (1,907,497)
- Vespa (1,840,698)
Frequently asked questions
How many fans does Kawasaki have in Germany?
Kawasaki has an estimated audience of 2,240,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kawasaki fans?
24.3% of Kawasaki fans are female, 75.7% are male, with an average age of 36.4 years.
Which brands do Kawasaki fans like most?
Kawasaki fans show strongest brand affinity for Gil Ofarim (2.36×), CAC 40 (2.05×), and Handmade Gifts (2.27×) over the country average.
Where do Kawasaki fans live in Germany?
Kawasaki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 553,374), Bayern (reach 418,855), and Baden-Württemberg (reach 342,263). These three regions account for the largest share of the active audience.
What other brands do Kawasaki fans also like?
Beyond Kawasaki itself, the audience over-indexes on CAC 40 (2.05×), Handmade Gifts (2.27×), Building insulation (4.76×), and Progressive rock (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kawasaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.