Cruiser (motorcycle) Audience in Germany
Cruiser (motorcycle) has an estimated audience of 1,907,913 people in Germany. 25.9% are female, 74.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indian (motorcycle), Custom motorcycle, American Chopper, Motorcycle helmet, Moto Guzzi.
The average Cruiser (motorcycle) fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indian (motorcycle), Custom motorcycle, American Chopper, with strongest over-indexing on Indian (motorcycle) (18.18× the country average). Demographically, the Cruiser (motorcycle) audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type
Demographics of Cruiser (motorcycle) fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 38.0 |
| Estimated audience size | 1,907,913 |
Audience persona
The typical Cruiser (motorcycle) fan in Germany is more male, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Indian (motorcycle).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 455,403 | 1.09× |
| Bayern | 310,410 | 1.01× |
| Baden-Württemberg | 260,583 | 1× |
| Niedersachsen | 216,532 | 1.17× |
| Hessen | 150,210 | 1.03× |
| Sachsen | 93,877 | 1× |
| Rheinland-Pfalz | 93,787 | 0.98× |
| Berlin | 87,099 | 1.02× |
| Brandenburg | 65,400 | 1.11× |
| Schleswig-Holstein | 61,822 | 0.9× |
| Sachsen-Anhalt | 50,856 | 1.03× |
| Thüringen | 48,756 | 1× |
| Hamburg | 40,734 | 0.94× |
| Mecklenburg-Vorpommern | 38,885 | 1.07× |
| Saarland | 18,456 | 0.79× |
| Bremen | 14,049 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian (motorcycle) | 18.18× | Cars & Mobility |
| Custom motorcycle | 9.95× | Cars & Mobility |
| American Chopper | 14.41× | Cars & Mobility |
| Motorcycle helmet | 8.71× | Cars & Mobility |
| Moto Guzzi | 18.41× | Cars & Mobility |
| Motorcycle club | 6.64× | Cars & Mobility |
| Motorcycling | 5.39× | Cars & Mobility |
| Touring motorcycle | 8.27× | Cars & Mobility |
| Motorcycle sport | 5.92× | Sports |
| Motorcycle accessories | 6.33× | Cars & Mobility |
| Honda | 5.77× | Cars & Mobility |
| Sport bike | 5.16× | Cars & Mobility |
| Motorcycle touring | 14.14× | Cars & Mobility |
| Motorcycle racing | 4.39× | Cars & Mobility |
| Auto mechanic | 4.23× | Cars & Mobility |
| MotoGP | 5.45× | Sports |
| BMW Motorrad | 6.03× | Cars & Mobility |
| Chopper (motorcycle) | 6.92× | Cars & Mobility |
| MotoGP | 4.63× | Sports |
| Ducati | 6.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Patriotism | CONSERVATISM | 1.4 |
| Sports Activity | POWER | 1.37 |
| Sustainability | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.5% |
| Italy | 8.8% |
See Cruiser (motorcycle) audiences in other countries
More Motorcycle type audiences in Germany
- Chopper (motorcycle) (2,121,554)
- Enduro (1,083,550)
- Grand tourer (352,623)
- Cruiser (110,395)
Frequently asked questions
How many fans does Cruiser (motorcycle) have in Germany?
Cruiser (motorcycle) has an estimated audience of 1,907,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cruiser (motorcycle) fans?
25.9% of Cruiser (motorcycle) fans are female, 74.1% are male, with an average age of 38.0 years.
Which brands do Cruiser (motorcycle) fans like most?
Cruiser (motorcycle) fans show strongest brand affinity for Indian (motorcycle) (18.18×), Custom motorcycle (9.95×), and American Chopper (14.41×) over the country average.
Where do Cruiser (motorcycle) fans live in Germany?
Cruiser (motorcycle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 455,403), Bayern (reach 310,410), and Baden-Württemberg (reach 260,583). These three regions account for the largest share of the active audience.
What other brands do Cruiser (motorcycle) fans also like?
Beyond Cruiser (motorcycle) itself, the audience over-indexes on Custom motorcycle (9.95×), American Chopper (14.41×), Motorcycle helmet (8.71×), and Moto Guzzi (18.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cruiser (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.