Rascasse Audience Intelligence

Cruiser (motorcycle) Audience in Germany

A data profile of the people who buy, follow and care about Cruiser (motorcycle) in Germany — modelled from more than twelve digital signal sources. Cruiser (motorcycle) has an estimated audience of 1,907,913 people in Germany.

#2among Motorcycle type in Germany#2017among Topic in Germany#170in Cars & Mobility

The average Cruiser (motorcycle) fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indian (motorcycle), Custom motorcycle, American Chopper, with strongest over-indexing on Indian (motorcycle) (18.18× the country average).

Demographically, the Cruiser (motorcycle) audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cruiser (motorcycle) fan in Germany is more male, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Indian (motorcycle).

Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruiser (motorcycle) profile in Germany.

Audience size
1.9M
in Germany
Gender
25.9%♀
74.1% male
Age
38.0
average years
Country rank
#3517
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruiser (motorcycle) fans

25.9% are female, 74.1% are male, average age 38.0.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Cruiser (motorcycle) audience in Germany
MetricValue
Female25.9%
Male74.1%
Average age38.0
Estimated audience size1,907,913
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Cruiser (motorcycle) audience in Germany
Age bracketShare%
16-1928%
20-2914%
30-3917%
40-4921%
50+20%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Cruiser (motorcycle) audience comes from Germany.

Worldwide audience distribution share by country for Cruiser (motorcycle)
CountryShare
United States19.3%
Japan9.5%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruiser (motorcycle) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cruiser (motorcycle) fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.15×
02Mecklenburg-Vorpommern~40K1.09×
03Brandenburg~60K1.08×
04Nordrhein-Westfalen~400K1.07×
05Sachsen-Anhalt~50K1.05×
06Hessen~100K1.01×
07Sachsen~90K1.01×
08Thüringen~50K1.01×
09Bayern~300K0.99×
10Baden-Württemberg~300K0.99×
11Rheinland-Pfalz~90K0.98×
12Berlin~80K0.97×
13Hamburg~40K0.96×
14Schleswig-Holstein~60K0.93×
15Saarland~20K0.90×
16Bremen~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Cruiser (motorcycle), Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruiser (motorcycle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruiser (motorcycle) audience
#·InterestCategoryAffinity×
01Moto GuzziCars & Mobility18.41×
02Indian (motorcycle)Cars & Mobility18.18×
03American ChopperCars & Mobility14.41×
04Motorcycle touringCars & Mobility14.14×
05Custom motorcycleCars & Mobility9.95×
06Motorcycle helmetCars & Mobility8.71×
07Touring motorcycleCars & Mobility8.27×
08Chopper (motorcycle)Cars & Mobility6.92×
09DucatiCars & Mobility6.86×
10Motorcycle clubCars & Mobility6.64×
11Yamaha Motor CompanyCars & Mobility6.48×
12Motorcycle accessoriesCars & Mobility6.33×
13BMW MotorradCars & Mobility6.03×
14Motorcycle sportSports5.92×
15HondaCars & Mobility5.77×
16MotoGPSports5.45×
17MotorcyclingCars & Mobility5.39×
18Sport bikeCars & Mobility5.16×
19Motorcycle racingCars & Mobility4.39×
20Auto mechanicCars & Mobility4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruiser (motorcycle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruiser (motorcycle) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.90×
PatriotismCONSERVATISM1.65×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruiser (motorcycle) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
CreativityOPEN0.94×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruiser (motorcycle) have in Germany?

Cruiser (motorcycle) has an estimated audience of 1,907,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cruiser (motorcycle) fans?

25.9% of Cruiser (motorcycle) fans are female, 74.1% are male, with an average age of 38.0 years.

03

Which brands do Cruiser (motorcycle) fans like most?

Cruiser (motorcycle) fans show strongest brand affinity for Indian (motorcycle) (18.18×), Custom motorcycle (9.95×), and American Chopper (14.41×) over the country average.

04

Where do Cruiser (motorcycle) fans live in Germany?

Cruiser (motorcycle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cruiser (motorcycle) fans also like?

Beyond Cruiser (motorcycle) itself, the audience over-indexes on Custom motorcycle (9.95×), American Chopper (14.41×), Motorcycle helmet (8.71×), and Moto Guzzi (18.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycle type audiences in Germany

See Cruiser (motorcycle) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cruiser (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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