Grand tourer Audience in Germany
Grand tourer has an estimated audience of 352,622 people in Germany. 14.4% are female, 85.6% are male, average age 31.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Automobile safety, Traffic, Road transport, Fuel, GPS tracking unit.
The average Grand tourer fan in Germany is 31.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Automobile safety, Traffic, Road transport, with strongest over-indexing on Automobile safety (116.17× the country average). Demographically, the Grand tourer audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type
Demographics of Grand tourer fans
| Metric | Value |
|---|---|
| Female | 14.4% |
| Male | 85.6% |
| Average age | 31.2 |
| Estimated audience size | 352,622 |
Audience persona
The typical Grand tourer fan in Germany is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Automobile safety.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 37,954 | 0.67× |
| Nordrhein-Westfalen | 29,851 | 0.39× |
| Baden-Württemberg | 20,868 | 0.43× |
| Hessen | 14,314 | 0.53× |
| Niedersachsen | 12,454 | 0.36× |
| Thüringen | 11,703 | 1.3× |
| Sachsen-Anhalt | 11,366 | 1.24× |
| Rheinland-Pfalz | 10,874 | 0.62× |
| Brandenburg | 10,535 | 0.96× |
| Mecklenburg-Vorpommern | 9,997 | 1.48× |
| Saarland | 9,938 | 2.29× |
| Bremen | 9,752 | 3.23× |
| Sachsen | 9,462 | 0.55× |
| Schleswig-Holstein | 9,313 | 0.74× |
| Berlin | 6,666 | 0.42× |
| Hamburg | 6,129 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobile safety | 116.17× | Cars & Mobility |
| Traffic | 28.55× | Cars & Mobility |
| Road transport | 25.5× | Cars & Mobility |
| Fuel | 15.12× | Cars & Mobility |
| GPS tracking unit | 46.66× | Sports |
| Diesel fuel | 15.89× | Cars & Mobility |
| Public security | 26.74× | Politics & Society |
| Road traffic safety | 31.09× | Cars & Mobility |
| Diesel engine | 9.88× | Cars & Mobility |
| Internal combustion engine | 8.83× | Cars & Mobility |
| Controlled-access highway | 15.32× | Travel & Leisure |
| Water supply | 15.11× | Politics & Society |
| AutoScout24 | 3.6× | Cars & Mobility |
| Car classification | 11.74× | Cars & Mobility |
| Biomedical engineering | 10.97× | Business & Career |
| Driver's license | 7.85× | Cars & Mobility |
| Safety engineering | 13.26× | Business & Career |
| Boca Juniors | 21.08× | Sports |
| Star Tankstellen | 5.97× | Cars & Mobility |
| Negligence | 79.04× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Early Adopter Mentality | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.49 |
| Risk Appetite | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Spain | 9.7% |
| Italy | 5.9% |
See Grand tourer audiences in other countries
More Motorcycle type audiences in Germany
- Chopper (motorcycle) (2,121,554)
- Cruiser (motorcycle) (1,907,914)
- Enduro (1,083,550)
- Cruiser (110,395)
Frequently asked questions
How many fans does Grand tourer have in Germany?
Grand tourer has an estimated audience of 352,622 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Grand tourer fans?
14.4% of Grand tourer fans are female, 85.6% are male, with an average age of 31.2 years.
Which brands do Grand tourer fans like most?
Grand tourer fans show strongest brand affinity for Automobile safety (116.17×), Traffic (28.55×), and Road transport (25.5×) over the country average.
Where do Grand tourer fans live in Germany?
Grand tourer fans in Germany are most concentrated in Bayern (reach 37,954), Nordrhein-Westfalen (reach 29,851), and Baden-Württemberg (reach 20,868). These three regions account for the largest share of the active audience.
What other brands do Grand tourer fans also like?
Beyond Grand tourer itself, the audience over-indexes on Traffic (28.55×), Road transport (25.5×), Fuel (15.12×), and GPS tracking unit (46.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grand tourer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.