Road traffic safety Audience in Germany
Road traffic safety has an estimated audience of 384,207 people in Germany. 32.5% are female, 67.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Cocktail, Tiken Jah Fakoly, Litter box, Unique Gifts.
The average Road traffic safety fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Cocktail, Tiken Jah Fakoly, with strongest over-indexing on Pillow (2.53× the country average). Demographically, the Road traffic safety audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Road traffic safety fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 39.9 |
| Estimated audience size | 384,207 |
Audience persona
The typical Road traffic safety fan in Germany is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 25,083 | 0.3× |
| Bayern | 24,268 | 0.39× |
| Baden-Württemberg | 21,166 | 0.4× |
| Thüringen | 18,841 | 1.92× |
| Sachsen-Anhalt | 18,680 | 1.88× |
| Rheinland-Pfalz | 17,871 | 0.93× |
| Brandenburg | 17,313 | 1.45× |
| Niedersachsen | 17,154 | 0.46× |
| Sachsen | 15,551 | 0.83× |
| Schleswig-Holstein | 15,306 | 1.11× |
| Mecklenburg-Vorpommern | 15,256 | 2.08× |
| Hessen | 13,442 | 0.46× |
| Berlin | 10,814 | 0.63× |
| Hamburg | 10,072 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.53× | Home & Garden |
| Cocktail | 1.91× | Food & Beverages |
| Tiken Jah Fakoly | 37.25× | Music & Radio |
| Litter box | 1.71× | Pets & Animals |
| Unique Gifts | 1.88× | Shopping |
| Haberler | 1.7× | News |
| Urban Outfitters | 2.08× | Shopping |
| VfL Wolfsburg | 2.12× | Sports |
| MK | 3.45× | Music & Radio |
| CAC 40 | 1.71× | Business & Career |
| Birthday Gifts | 1.82× | Kids & Family |
| Christmas Gift | 1.75× | Kids & Family |
| Natural rubber | 1.91× | Cars & Mobility |
| Eden Lake | 4.07× | Movies & TV |
| Stucco | 2.08× | Home & Garden |
| Eindhoven | 1.64× | Travel & Leisure |
| Fast Five | 3.76× | Movies & TV |
| Minestrone | 1.73× | Food & Beverages |
| Circular economy | 3.35× | Business & Career |
| Nationality | 1.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.02 |
| Need for Security | CONSERVATISM | 1.87 |
| Convenience Orientation | PREMIUM | 1.52 |
| Patriotism | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Australia | 7.5% |
| United Kingdom | 5.6% |
See Road traffic safety audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Road traffic safety have in Germany?
Road traffic safety has an estimated audience of 384,207 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road traffic safety fans?
32.5% of Road traffic safety fans are female, 67.5% are male, with an average age of 39.9 years.
Which brands do Road traffic safety fans like most?
Road traffic safety fans show strongest brand affinity for Pillow (2.53×), Cocktail (1.91×), and Tiken Jah Fakoly (37.25×) over the country average.
Where do Road traffic safety fans live in Germany?
Road traffic safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach 25,083), Bayern (reach 24,268), and Baden-Württemberg (reach 21,166). These three regions account for the largest share of the active audience.
What other brands do Road traffic safety fans also like?
Beyond Road traffic safety itself, the audience over-indexes on Cocktail (1.91×), Tiken Jah Fakoly (37.25×), Litter box (1.71×), and Unique Gifts (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road traffic safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.