Rascasse Audience Intelligence

Road traffic safety Audience in Germany

A data profile of the people who buy, follow and care about Road traffic safety in Germany — modelled from more than twelve digital signal sources. Road traffic safety has an estimated audience of 384,207 people in Germany.

#5394among Topic in Germany#659in Cars & Mobility

The average Road traffic safety fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carcare, Grand tourer, Livemusic, with strongest over-indexing on Carcare (8.55× the country average).

Demographically, the Road traffic safety audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Road traffic safety fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road traffic safety profile in Germany.

Audience size
384K
in Germany
Gender
32.5%♀
67.5% male
Age
39.9
average years
Country rank
#14480
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road traffic safety fans

32.5% are female, 67.5% are male, average age 39.9.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Road traffic safety audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age39.9
Estimated audience size384,207
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Road traffic safety audience in Germany
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Road traffic safety audience comes from Germany.

Worldwide audience distribution share by country for Road traffic safety
CountryShare
United States17.5%
Australia7.5%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road traffic safety audience in Germany is strongest.

Fig. 05

Top regions by affinity

Road traffic safety fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.19×
02Sachsen-Anhalt~10K1.16×
03Thüringen~10K1.16×
04Brandenburg~10K1.08×
05Hamburg~9K1.03×
06Schleswig-Holstein~10K1.02×
07Rheinland-Pfalz~20K0.99×
08Sachsen~20K0.97×
09Berlin~20K0.93×
10Niedersachsen~30K0.90×
11Hessen~30K0.90×
12Baden-Württemberg~50K0.87×
13Bayern~50K0.85×
14Nordrhein-Westfalen~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Road traffic safety, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road traffic safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road traffic safety audience
#·InterestCategoryAffinity×
01Grand tourerCars & Mobility31.09×
02CarcareCars & Mobility8.55×
03Stanley CupSports7.10×
04Subcompact carCars & Mobility6.68×
05Auto detailingCars & Mobility6.39×
06Sandra BullockMovies & TV5.92×
07Ryan GoslingMovies & TV5.21×
08Family carCars & Mobility4.49×
09LivemusicMusic & Radio3.92×
10Public transportCars & Mobility3.83×
11Solar energyHome & Garden3.81×
12Compact carCars & Mobility3.70×
13Efficient energy useTechnology & Electronics3.51×
14Aral AGCars & Mobility2.78×
15ADACCars & Mobility2.75×
16PostbankBusiness & Career2.31×
17TagesschauMovies & TV2.10×
18AutoScout24Cars & Mobility2.00×
19Deutsche BahnCars & Mobility1.89×
20Netto Marken-DiscountShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road traffic safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road traffic safety audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.04×
Convenience OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road traffic safety audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.63×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road traffic safety have in Germany?

Road traffic safety has an estimated audience of 384,207 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Road traffic safety fans?

32.5% of Road traffic safety fans are female, 67.5% are male, with an average age of 39.9 years.

03

Which brands do Road traffic safety fans like most?

Road traffic safety fans show strongest brand affinity for Carcare (8.55×), Grand tourer (31.09×), and Livemusic (3.92×) over the country average.

04

Where do Road traffic safety fans live in Germany?

Road traffic safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Road traffic safety fans also like?

Beyond Road traffic safety itself, the audience over-indexes on Grand tourer (31.09×), Livemusic (3.92×), Solar energy (3.81×), and Tagesschau (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Road traffic safety audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Road traffic safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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