Rascasse Audience Intelligence

Postbank Target Market in Germany

A data profile of the people who buy, follow and care about Postbank in Germany — modelled from more than twelve digital signal sources. Postbank has an estimated audience of 10,505,101 people in Germany.

#3among Bank in Germany#38among Brand in Germany#30in Business & Career

The average Postbank fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Mönchengladbach, Retail banking, Targobank, with strongest over-indexing on Borussia Mönchengladbach (6.9× the country average).

Demographically, the Postbank audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Postbank fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Borussia Mönchengladbach.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postbank profile in Germany.

Audience size
10.5M
in Germany
Gender
46.0%♀
54.0% male
Age
40.7
average years
Country rank
#293
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Postbank

46.0% are female, 54.0% are male, average age 40.7.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Postbank audience in Germany
MetricValue
Female46.0%
Male54.0%
Average age40.7
Estimated audience size10,505,101
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Postbank audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Postbank audience comes from Germany.

Worldwide audience distribution share by country for Postbank
CountryShare
Germany81.8%
Bulgaria9.9%
India1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postbank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Postbank customers by region in Germany
#RegionReachAffinity×
01Berlin~700K1.44×
02Brandenburg~400K1.25×
03Schleswig-Holstein~500K1.19×
04Bremen~100K1.14×
05Hamburg~300K1.11×
06Sachsen-Anhalt~300K1.08×
07Mecklenburg-Vorpommern~200K0.97×
08Niedersachsen~1M0.96×
09Sachsen~500K0.95×
10Nordrhein-Westfalen~2.5M0.94×
11Thüringen~300K0.93×
12Hessen~800K0.91×
13Bayern~1.5M0.87×
14Baden-Württemberg~1M0.80×
15Rheinland-Pfalz~500K0.80×
16Saarland~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Postbank, Germany
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postbank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postbank audience
#·InterestCategoryAffinity×
01Capital OneBusiness & Career30.65×
02Yann SommerSports24.85×
03Retail bankingBusiness & Career16.23×
04Borussia MönchengladbachSports6.90×
05TargobankBusiness & Career6.13×
06Deutsche BankBusiness & Career5.57×
07CommerzbankBusiness & Career3.72×
08CHECK24Business & Career2.54×
09Netto Marken-DiscountShopping2.33×
10SparkasseBusiness & Career2.28×
11BankingBusiness & Career2.25×
12SportschauSports2.16×
13SV Werder BremenSports2.09×
142. BundesligaSports2.02×
15Borussia DortmundSports1.85×
16KauflandShopping1.85×
17REWEShopping1.82×
18GermanyTravel & Leisure1.77×
19Food and drinkFood & Beverages1.55×
20Consumer electronicsTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postbank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postbank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Need for SecurityCONSERVATISM1.48×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postbank audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
ExtroversionTHRILL0.75×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Postbank's target market in Germany?

Postbank's target market in Germany covers an estimated 10,505,101 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Postbank customers?

46.0% of the Postbank audience are female, 54.0% are male, with an average age of 40.7 years.

03

Which brands do Postbank fans like most?

Postbank fans show strongest brand affinity for Borussia Mönchengladbach (6.9×), Retail banking (16.23×), and Targobank (6.13×) over the country average.

04

Where do Postbank fans live in Germany?

Postbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Postbank fans also like?

Beyond Postbank itself, the audience over-indexes on Retail banking (16.23×), Targobank (6.13×), Deutsche Bank (5.57×), and Commerzbank (3.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Postbank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Postbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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