Postbank Audience in Germany
Postbank has an estimated audience of 11,283,223 people in Germany. 46.0% are female, 54.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Santander Bank, Western Union, Satire, Hedge fund, German television comedy.
The average Postbank fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Santander Bank, Western Union, Satire, with strongest over-indexing on Santander Bank (43.34× the country average). Demographically, the Postbank audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Postbank fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 40.7 |
| Estimated audience size | 11,283,223 |
Audience persona
The typical Postbank fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Santander Bank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,410,497 | 0.98× |
| Bayern | 1,552,637 | 0.86× |
| Baden-Württemberg | 1,254,713 | 0.82× |
| Niedersachsen | 1,063,998 | 0.97× |
| Hessen | 784,543 | 0.91× |
| Berlin | 737,744 | 1.46× |
| Sachsen | 521,289 | 0.94× |
| Schleswig-Holstein | 488,822 | 1.21× |
| Rheinland-Pfalz | 457,236 | 0.81× |
| Brandenburg | 441,549 | 1.26× |
| Sachsen-Anhalt | 311,969 | 1.07× |
| Hamburg | 283,330 | 1.11× |
| Thüringen | 262,878 | 0.91× |
| Mecklenburg-Vorpommern | 204,155 | 0.95× |
| Bremen | 106,046 | 1.1× |
| Saarland | 89,866 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Santander Bank | 43.34× | Business & Career |
| Western Union | 12.39× | Business & Career |
| Satire | 8.1× | Literature |
| Hedge fund | 20.56× | Business & Career |
| German television comedy | 9.48× | Movies & TV |
| Infineon Technologies | 23.41× | Technology & Electronics |
| RTL Television | 5.1× | Movies & TV |
| Commercial bank | 25.94× | Business & Career |
| BlackRock | 15.11× | Business & Career |
| HypoVereinsbank | 14.2× | Business & Career |
| Allgäu | 8.31× | Travel & Leisure |
| Commerzbank | 3× | Business & Career |
| Deutsche Bank | 4.07× | Business & Career |
| Headphones | 5.82× | Technology & Electronics |
| Savings account | 9.82× | Business & Career |
| Antivirus software | 9.32× | Technology & Electronics |
| Hygiene | 3.29× | Beauty & Wellness |
| Country rap | 5.87× | Music & Radio |
| Aral AG | 2.04× | Cars & Mobility |
| Family | 1.67× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.44 |
| Indulgence | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.22 |
| Need for Security | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.0% |
| Bulgaria | 9.4% |
| India | 1.6% |
See Postbank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
- Consorsbank (3,408,695)
Frequently asked questions
How many fans does Postbank have in Germany?
Postbank has an estimated audience of 11,283,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Postbank fans?
46.0% of Postbank fans are female, 54.0% are male, with an average age of 40.7 years.
Which brands do Postbank fans like most?
Postbank fans show strongest brand affinity for Santander Bank (43.34×), Western Union (12.39×), and Satire (8.1×) over the country average.
Where do Postbank fans live in Germany?
Postbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,410,497), Bayern (reach 1,552,637), and Baden-Württemberg (reach 1,254,713). These three regions account for the largest share of the active audience.
What other brands do Postbank fans also like?
Beyond Postbank itself, the audience over-indexes on Western Union (12.39×), Satire (8.1×), Hedge fund (20.56×), and German television comedy (9.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Postbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.