Family car Audience in Germany
A data profile of the people who buy, follow and care about Family car in Germany — modelled from more than twelve digital signal sources. Family car has an estimated audience of 4,432,223 people in Germany.
The average Family car fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include City car, Honda CR-V, Google Maps, with strongest over-indexing on City car (15.77× the country average).
Demographically, the Family car audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Family car fan in Germany is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for City car.
At a glance
The key figures that characterise the Family car profile in Germany.
Search interest · 12-month trend
Demographics of Family car fans
23.2% are female, 76.8% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 40.9 |
| Estimated audience size | 4,432,223 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Family car audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.9% |
| Germany | 5.9% |
| India | 4.9% |
Geography
Where the Family car audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~40K | 1.12× | |
| 02 | Saarland | ~60K | 1.11× | |
| 03 | Mecklenburg-Vorpommern | ~90K | 1.02× | |
| 04 | Thüringen | ~100K | 1.01× | |
| 05 | Berlin | ~200K | 1.00× | |
| 06 | Brandenburg | ~100K | 0.99× | |
| 07 | Sachsen-Anhalt | ~100K | 0.99× | |
| 08 | Hamburg | ~100K | 0.99× | |
| 09 | Hessen | ~300K | 0.98× | |
| 10 | Schleswig-Holstein | ~200K | 0.97× | |
| 11 | Rheinland-Pfalz | ~200K | 0.95× | |
| 12 | Niedersachsen | ~400K | 0.94× | |
| 13 | Sachsen | ~200K | 0.94× | |
| 14 | Bayern | ~600K | 0.89× | |
| 15 | Baden-Württemberg | ~500K | 0.88× | |
| 16 | Nordrhein-Westfalen | ~800K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Family car audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Soul | Cars & Mobility | 43.75× | ||
| 02 | Honda CR-V | Cars & Mobility | 32.56× | ||
| 03 | Škoda Fabia | Cars & Mobility | 31.28× | ||
| 04 | Honda HR-V | Cars & Mobility | 25.15× | ||
| 05 | Škoda Citigo | Cars & Mobility | 23.52× | ||
| 06 | City car | Cars & Mobility | 15.77× | ||
| 07 | Mid-size car | Cars & Mobility | 13.52× | ||
| 08 | GPS devices | Technology & Electronics | 9.86× | ||
| 09 | Mazda CX-5 | Cars & Mobility | 9.08× | ||
| 10 | Hatchback | Cars & Mobility | 8.36× | ||
| 11 | Rings (gymnastics) | Sports | 8.28× | ||
| 12 | Škoda Kodiaq | Cars & Mobility | 7.24× | ||
| 13 | Google Maps | Internet & Social Media | 6.81× | ||
| 14 | LeasingMarkt | Cars & Mobility | 6.12× | ||
| 15 | Hyundai | Cars & Mobility | 5.42× | ||
| 16 | Compact car | Cars & Mobility | 4.77× | ||
| 17 | Škoda Auto | Cars & Mobility | 4.37× | ||
| 18 | Hybrids | Cars & Mobility | 4.19× | ||
| 19 | Used car | Cars & Mobility | 4.07× | ||
| 20 | AutoScout24 | Cars & Mobility | 2.56× |
Personality of the Family car audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.08× | |
| Need for Security | CONSERVATISM | 1.96× | |
| Travelling | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| Tradition | CONSERVATISM | 0.92× | |
| Mindfulness | BALANCE | 0.94× |
Frequently asked questions
How many fans does Family car have in Germany?
Family car has an estimated audience of 4,432,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Family car fans?
23.2% of Family car fans are female, 76.8% are male, with an average age of 40.9 years.
Which brands do Family car fans like most?
Family car fans show strongest brand affinity for City car (15.77×), Honda CR-V (32.56×), and Google Maps (6.81×) over the country average.
Where do Family car fans live in Germany?
Family car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Family car fans also like?
Beyond Family car itself, the audience over-indexes on Honda CR-V (32.56×), Google Maps (6.81×), Kia Soul (43.75×), and Hatchback (8.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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