Family car Audience in Germany
Family car has an estimated audience of 4,432,223 people in Germany. 23.2% are female, 76.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: City car, Škoda Fabia, Honda CR-V, Google Maps, Kia Soul.
The average Family car fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include City car, Škoda Fabia, Honda CR-V, with strongest over-indexing on City car (15.77× the country average). Demographically, the Family car audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Family car fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 40.9 |
| Estimated audience size | 4,432,223 |
Audience persona
The typical Family car fan in Germany is more male, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for City car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 743,606 | 0.77× |
| Bayern | 509,599 | 0.72× |
| Baden-Württemberg | 495,780 | 0.82× |
| Hessen | 352,306 | 1.04× |
| Niedersachsen | 292,802 | 0.68× |
| Rheinland-Pfalz | 201,832 | 0.91× |
| Berlin | 201,065 | 1.01× |
| Schleswig-Holstein | 122,443 | 0.77× |
| Thüringen | 108,609 | 0.96× |
| Sachsen-Anhalt | 105,481 | 0.92× |
| Hamburg | 104,270 | 1.04× |
| Sachsen | 102,446 | 0.47× |
| Brandenburg | 97,764 | 0.71× |
| Mecklenburg-Vorpommern | 92,771 | 1.1× |
| Saarland | 92,223 | 1.69× |
| Bremen | 90,503 | 2.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City car | 15.77× | Cars & Mobility |
| Škoda Fabia | 31.28× | Cars & Mobility |
| Honda CR-V | 32.56× | Cars & Mobility |
| Google Maps | 6.81× | Internet & Social Media |
| Kia Soul | 43.75× | Cars & Mobility |
| Hatchback | 8.36× | Cars & Mobility |
| Škoda Octavia | 13.27× | Cars & Mobility |
| Honda HR-V | 25.15× | Cars & Mobility |
| Škoda Auto | 4.37× | Cars & Mobility |
| Hyundai | 5.42× | Cars & Mobility |
| Used car | 4.07× | Cars & Mobility |
| Rings (gymnastics) | 8.28× | Sports |
| GPS devices | 9.86× | Technology & Electronics |
| Škoda Citigo | 23.52× | Cars & Mobility |
| Hybrids | 4.19× | Cars & Mobility |
| Škoda Kodiaq | 7.24× | Cars & Mobility |
| Mid-size car | 13.52× | Cars & Mobility |
| Mazda CX-5 | 9.08× | Cars & Mobility |
| AutoScout24 | 2.56× | Cars & Mobility |
| Compact car | 4.77× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 8.07 |
| Luxury Orientation | PREMIUM | 1.97 |
| DIY Mentality | THRILL | 1.8 |
| Indulgence | JOY | 1.53 |
| Sustainability | BALANCE | 1.47 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Germany | 5.9% |
| India | 4.9% |
See Family car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Family car have in Germany?
Family car has an estimated audience of 4,432,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Family car fans?
23.2% of Family car fans are female, 76.8% are male, with an average age of 40.9 years.
Which brands do Family car fans like most?
Family car fans show strongest brand affinity for City car (15.77×), Škoda Fabia (31.28×), and Honda CR-V (32.56×) over the country average.
Where do Family car fans live in Germany?
Family car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 743,606), Bayern (reach 509,599), and Baden-Württemberg (reach 495,780). These three regions account for the largest share of the active audience.
What other brands do Family car fans also like?
Beyond Family car itself, the audience over-indexes on Škoda Fabia (31.28×), Honda CR-V (32.56×), Google Maps (6.81×), and Kia Soul (43.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.