Rascasse Audience Intelligence

LeasingMarkt Target Market in Germany

A data profile of the people who buy, follow and care about LeasingMarkt in Germany — modelled from more than twelve digital signal sources. LeasingMarkt has an estimated audience of 3,274,441 people in Germany.

#231among Brand in Germany#97in Cars & Mobility

The average LeasingMarkt fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Used Cars, Used car, AutoScout24, with strongest over-indexing on Used Cars (7.8× the country average).

Demographically, the LeasingMarkt audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LeasingMarkt fan in Germany is more male, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LeasingMarkt profile in Germany.

Audience size
3.3M
in Germany
Gender
31.1%♀
68.9% male
Age
37.4
average years
Country rank
#1900
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LeasingMarkt

31.1% are female, 68.9% are male, average age 37.4.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for LeasingMarkt audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age37.4
Estimated audience size3,274,441
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the LeasingMarkt audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

98.0%

of the worldwide LeasingMarkt audience comes from Germany.

Worldwide audience distribution share by country for LeasingMarkt
CountryShare
Germany98.0%
Austria0.3%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LeasingMarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

LeasingMarkt customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.38×
02Nordrhein-Westfalen~900K1.35×
03Rheinland-Pfalz~200K1.34×
04Niedersachsen~400K1.32×
05Hessen~300K1.30×
06Bayern~600K1.12×
07Schleswig-Holstein~100K1.05×
08Saarland~40K1.04×
09Thüringen~80K0.94×
10Hamburg~70K0.93×
11Bremen~20K0.83×
12Brandenburg~80K0.76×
13Sachsen~100K0.73×
14Sachsen-Anhalt~60K0.70×
15Mecklenburg-Vorpommern~40K0.65×
16Berlin~80K0.57×
Fig. 06

Affinity by region

Affinity by region — LeasingMarkt, Germany
0.57×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LeasingMarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LeasingMarkt audience
#·InterestCategoryAffinity×
01Volvo V40Cars & Mobility23.21×
02Cadillac EscaladeCars & Mobility20.07×
03Car financeCars & Mobility13.12×
04Volvo XC90Cars & Mobility11.32×
05Tesla Model XCars & Mobility9.25×
06Used CarsCars & Mobility7.80×
07Hyundai TucsonCars & Mobility7.33×
08Škoda KodiaqCars & Mobility6.98×
09Volkswagen TiguanCars & Mobility6.64×
10Used carCars & Mobility5.42×
11City carCars & Mobility5.20×
12Automobile repair shopCars & Mobility4.81×
13Tesla MotorsCars & Mobility4.59×
14Family carCars & Mobility4.52×
15HyundaiCars & Mobility4.04×
16Car dealershipCars & Mobility3.82×
17HatchbackCars & Mobility3.74×
18AutoScout24Cars & Mobility3.60×
19Škoda AutoCars & Mobility3.42×
20Electric carCars & Mobility3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LeasingMarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LeasingMarkt audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.97×
Luxury OrientationPREMIUM1.76×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LeasingMarkt audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
CreativityOPEN0.74×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LeasingMarkt's target market in Germany?

LeasingMarkt's target market in Germany covers an estimated 3,274,441 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of LeasingMarkt customers?

31.1% of the LeasingMarkt audience are female, 68.9% are male, with an average age of 37.4 years.

03

Which brands do LeasingMarkt fans like most?

LeasingMarkt fans show strongest brand affinity for Used Cars (7.8×), Used car (5.42×), and AutoScout24 (3.6×) over the country average.

04

Where do LeasingMarkt fans live in Germany?

LeasingMarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~600K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do LeasingMarkt fans also like?

Beyond LeasingMarkt itself, the audience over-indexes on Used car (5.42×), AutoScout24 (3.6×), Cadillac Escalade (20.07×), and City car (5.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See LeasingMarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LeasingMarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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