Volvo XC90 Audience in Germany
Volvo XC90 has an estimated audience of 700,485 people in Germany. 20.3% are female, 79.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VW T-Cross, Targobank, AutoScout24, Used car, Škoda Kodiaq.
The average Volvo XC90 fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VW T-Cross, Targobank, AutoScout24, with strongest over-indexing on VW T-Cross (25.19× the country average). Demographically, the Volvo XC90 audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volvo XC90 fans
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 39.9 |
| Estimated audience size | 700,485 |
Audience persona
The typical Volvo XC90 fan in Germany is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for VW T-Cross.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,670 | 1.16× |
| Bayern | 121,700 | 1.08× |
| Baden-Württemberg | 103,191 | 1.08× |
| Niedersachsen | 80,273 | 1.18× |
| Hessen | 74,231 | 1.39× |
| Berlin | 33,392 | 1.07× |
| Rheinland-Pfalz | 32,091 | 0.91× |
| Sachsen | 28,209 | 0.82× |
| Schleswig-Holstein | 27,485 | 1.09× |
| Hamburg | 22,340 | 1.41× |
| Brandenburg | 20,408 | 0.94× |
| Sachsen-Anhalt | 12,374 | 0.68× |
| Thüringen | 12,346 | 0.69× |
| Mecklenburg-Vorpommern | 11,981 | 0.9× |
| Saarland | 5,991 | 0.7× |
| Bremen | 5,385 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VW T-Cross | 25.19× | Cars & Mobility |
| Targobank | 3.71× | Business & Career |
| AutoScout24 | 2.3× | Cars & Mobility |
| Used car | 2.7× | Cars & Mobility |
| Škoda Kodiaq | 5.84× | Cars & Mobility |
| Volvo | 4.55× | Cars & Mobility |
| Plug-in hybrid | 2.97× | Cars & Mobility |
| Aral AG | 1.89× | Cars & Mobility |
| Commerzbank | 1.82× | Business & Career |
| Škoda Auto | 2.21× | Cars & Mobility |
| Used Cars | 2.88× | Cars & Mobility |
| ADAC | 2.23× | Cars & Mobility |
| EBay | 1.55× | Shopping |
| RVs | 1.91× | Cars & Mobility |
| Volkswagen Touareg | 5.89× | Cars & Mobility |
| ImmoScout24 | 1.59× | Home & Garden |
| Peugeot 5008 | 7.35× | Cars & Mobility |
| Nissan Qashqai | 5× | Cars & Mobility |
| Postbank | 1.77× | Business & Career |
| Solar energy | 2.05× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.02 |
| Quality Awareness | PREMIUM | 1.56 |
| Need for Security | CONSERVATISM | 1.48 |
| Family Orientation | CONSERVATISM | 1.42 |
| Patriotism | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| United Kingdom | 6.4% |
| Poland | 6.1% |
See Volvo XC90 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volvo XC90 have in Germany?
Volvo XC90 has an estimated audience of 700,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo XC90 fans?
20.3% of Volvo XC90 fans are female, 79.7% are male, with an average age of 39.9 years.
Which brands do Volvo XC90 fans like most?
Volvo XC90 fans show strongest brand affinity for VW T-Cross (25.19×), Targobank (3.71×), and AutoScout24 (2.3×) over the country average.
Where do Volvo XC90 fans live in Germany?
Volvo XC90 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,670), Bayern (reach 121,700), and Baden-Württemberg (reach 103,191). These three regions account for the largest share of the active audience.
What other brands do Volvo XC90 fans also like?
Beyond Volvo XC90 itself, the audience over-indexes on Targobank (3.71×), AutoScout24 (2.3×), Used car (2.7×), and Škoda Kodiaq (5.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo XC90. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.