Rascasse Audience Intelligence

Volvo XC90 Audience in Germany

A data profile of the people who buy, follow and care about Volvo XC90 in Germany — modelled from more than twelve digital signal sources. Volvo XC90 has an estimated audience of 689,019 people in Germany.

#134among Car type in Germany#112among Car Model in Germany#418in Cars & Mobility

The average Volvo XC90 fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VW T-Cross, Targobank, AutoScout24, with strongest over-indexing on VW T-Cross (25.19× the country average).

Demographically, the Volvo XC90 audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volvo XC90 fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for VW T-Cross.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo XC90 profile in Germany.

Audience size
689K
in Germany
Gender
20.3%♀
79.7% male
Age
39.9
average years
Country rank
#8963
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volvo XC90 fans

20.3% are female, 79.7% are male, average age 39.9.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Volvo XC90 audience in Germany
MetricValue
Female20.3%
Male79.7%
Average age39.9
Estimated audience size689,019
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Volvo XC90 audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Volvo XC90 audience comes from Germany.

Worldwide audience distribution share by country for Volvo XC90
CountryShare
United States17.1%
United Kingdom6.3%
Poland6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo XC90 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volvo XC90 fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.40×
02Hessen~70K1.33×
03Niedersachsen~80K1.16×
04Nordrhein-Westfalen~200K1.14×
05Schleswig-Holstein~30K1.09×
06Bayern~100K1.06×
07Baden-Württemberg~100K1.05×
08Berlin~30K0.99×
09Brandenburg~20K0.96×
10Bremen~6K0.94×
11Rheinland-Pfalz~30K0.93×
12Mecklenburg-Vorpommern~10K0.93×
13Sachsen~30K0.83×
14Saarland~7K0.78×
15Thüringen~10K0.75×
16Sachsen-Anhalt~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Volvo XC90, Germany
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo XC90 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo XC90 audience
#·InterestCategoryAffinity×
01VW T-CrossCars & Mobility25.19×
02Peugeot 5008Cars & Mobility7.35×
03Ford ExplorerCars & Mobility7.11×
04Volkswagen TouaregCars & Mobility5.89×
05Škoda KodiaqCars & Mobility5.84×
06Nissan QashqaiCars & Mobility5.00×
07VolvoCars & Mobility4.55×
08TargobankBusiness & Career3.71×
09Plug-in hybridCars & Mobility2.97×
10Used CarsCars & Mobility2.88×
11Used carCars & Mobility2.70×
12AutoScout24Cars & Mobility2.30×
13ADACCars & Mobility2.23×
14Škoda AutoCars & Mobility2.21×
15Solar energyHome & Garden2.05×
16RVsCars & Mobility1.91×
17CommerzbankBusiness & Career1.82×
18ImmoScout24Home & Garden1.59×
19HornbachShopping1.58×
20EBayShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo XC90 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo XC90 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.36×
Quality AwarenessPREMIUM1.35×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo XC90 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
Early Adopter MentalityPOWER0.59×
ExtroversionTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volvo XC90 have in Germany?

Volvo XC90 has an estimated audience of 689,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volvo XC90 fans?

20.3% of Volvo XC90 fans are female, 79.7% are male, with an average age of 39.9 years.

03

Which brands do Volvo XC90 fans like most?

Volvo XC90 fans show strongest brand affinity for VW T-Cross (25.19×), Targobank (3.71×), and AutoScout24 (2.3×) over the country average.

04

Where do Volvo XC90 fans live in Germany?

Volvo XC90 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo XC90 fans also like?

Beyond Volvo XC90 itself, the audience over-indexes on Targobank (3.71×), AutoScout24 (2.3×), Used car (2.7×), and Škoda Kodiaq (5.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volvo XC90 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volvo XC90. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →