Volvo XC90 Audience in United States

Volvo XC90 logo

Volvo XC90 has an estimated audience of 2,317,885 people in United States. 43.3% are female, 56.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Volvo XC60, Nissan Leaf, Infiniti Q50, Tesla Model X, Alternative fuel vehicle.

The average Volvo XC90 fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volvo XC60, Nissan Leaf, Infiniti Q50, with strongest over-indexing on Volvo XC60 (36.13× the country average). Demographically, the Volvo XC90 audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volvo XC90 fans

Demographic split for Volvo XC90 audience in United States
MetricValue
Female43.3%
Male56.7%
Average age42.0
Estimated audience size2,317,885

Audience persona

The typical Volvo XC90 fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Volvo XC60.

Top regions in United States

Top regions ranked by reach for Volvo XC90 in United States
RegionReachAffinity
California274,2961.08×
Texas222,4101.12×
Florida171,5171.09×
New York162,9221.26×
Illinois95,2601.23×
North Carolina92,3741.32×
Pennsylvania90,1371.15×
Georgia90,0271.26×
New Jersey87,9281.49×
Massachusetts70,2531.54×
Virginia69,4871.23×
Ohio63,1160.88×
Washington57,8351.24×
Michigan50,7620.84×
Tennessee46,9691.01×
Maryland45,4451.14×
Colorado42,7041.17×
South Carolina41,3971.19×
Arizona39,4440.83×
Connecticut35,9251.55×
Indiana35,2320.83×
Minnesota33,7551.02×
Missouri32,7230.88×
Alabama32,1720.99×
Wisconsin29,7480.85×
Louisiana28,3900.95×
Oregon28,1441.06×
Kentucky25,4670.88×
Oklahoma23,0270.89×
Utah19,7960.95×
Arkansas17,4910.92×
Kansas17,4190.95×
Nevada16,5040.74×
Mississippi15,5240.81×
Iowa14,8010.78×
New Hampshire13,1351.44×
Maine10,7871.3×
Nebraska9,8860.85×
Idaho9,5060.82×
Rhode Island8,5471.16×
West Virginia8,4920.79×
Washington, District of Columbia8,3621.2×
New Mexico7,4340.64×
Delaware6,2880.98×
Hawaii5,0830.51×
Vermont4,7621.17×
Montana4,2510.66×
Alaska3,3380.67×
South Dakota3,0690.57×
North Dakota2,5170.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo XC90 audience
BrandAffinityCategory
Volvo XC6036.13×Cars & Mobility
Nissan Leaf30.35×Cars & Mobility
Infiniti Q5029.13×Cars & Mobility
Tesla Model X17.43×Cars & Mobility
Alternative fuel vehicle15.52×Cars & Mobility
Crossover (automobile)6.9×Cars & Mobility
Plug-in hybrid8.77×Cars & Mobility
Hatchback6.3×Cars & Mobility
SUVs2.77×Cars & Mobility
Tesla Model Y9.08×Cars & Mobility
Tesla Model S10.81×Cars & Mobility
Online shopping1.6×Shopping
Fitness and wellness1.51×Sports
Business1.62×Business & Career
Compact car5.11×Cars & Mobility
Hybrid electric vehicle7.97×Cars & Mobility
Tesla Motors3.69×Cars & Mobility
Volvo Cars12.17×Cars & Mobility
Volvo6.52×Cars & Mobility
Automobiles1.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo XC90 audience
TraitClusterScore
Quality AwarenessPREMIUM1.6
Design AffinityPREMIUM1.37
Luxury OrientationPREMIUM1.27
IndulgenceJOY1.24
Price SensitivityPREMIUM1.19
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Volvo XC90
CountryShare
United States17.2%
United Kingdom6.4%
Poland6.1%

See Volvo XC90 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volvo XC90 have in United States?

Volvo XC90 has an estimated audience of 2,317,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo XC90 fans?

43.3% of Volvo XC90 fans are female, 56.7% are male, with an average age of 42.0 years.

Which brands do Volvo XC90 fans like most?

Volvo XC90 fans show strongest brand affinity for Volvo XC60 (36.13×), Nissan Leaf (30.35×), and Infiniti Q50 (29.13×) over the country average.

Where do Volvo XC90 fans live in United States?

Volvo XC90 fans in United States are most concentrated in California (reach 274,296), Texas (reach 222,410), and Florida (reach 171,517). These three regions account for the largest share of the active audience.

What other brands do Volvo XC90 fans also like?

Beyond Volvo XC90 itself, the audience over-indexes on Nissan Leaf (30.35×), Infiniti Q50 (29.13×), Tesla Model X (17.43×), and Alternative fuel vehicle (15.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo XC90. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.