Rascasse Audience Intelligence

Volvo XC90 Audience in United States

A data profile of the people who buy, follow and care about Volvo XC90 in United States — modelled from more than twelve digital signal sources. Volvo XC90 has an estimated audience of 2,330,336 people in United States.

#84among Car type in United States#58among Car Model in United States#426in Cars & Mobility

The average Volvo XC90 fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volvo XC60, Nissan Leaf, Infiniti Q50, with strongest over-indexing on Volvo XC60 (36.13× the country average).

Demographically, the Volvo XC90 audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo XC90 fan in United States is more male, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Volvo XC60.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo XC90 profile in United States.

Audience size
2.3M
in United States
Gender
43.3%♀
56.7% male
Age
42.0
average years
Country rank
#12597
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volvo XC90 fans

43.3% are female, 56.7% are male, average age 42.0.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Volvo XC90 audience in United States
MetricValue
Female43.3%
Male56.7%
Average age42.0
Estimated audience size2,330,336
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Volvo XC90 audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3924%
40-4923%
50+24%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Volvo XC90 audience comes from United States.

Worldwide audience distribution share by country for Volvo XC90
CountryShare
United States17.1%
United Kingdom6.3%
Poland6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo XC90 audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo XC90 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K1.55×
02Massachusetts~70K1.48×
03New Jersey~80K1.42×
04New Hampshire~10K1.42×
05Maine~10K1.31×
06North Carolina~90K1.28×
07Vermont~5K1.28×
08Rhode Island~9K1.21×
09Georgia~90K1.20×
10Virginia~70K1.18×
11South Carolina~40K1.18×
12New York~200K1.16×
13Illinois~90K1.16×
14Washington~50K1.16×
15Pennsylvania~90K1.13×
16Washington, District of Columbia~8K1.13×
17Colorado~40K1.12×
18Maryland~40K1.10×
19Texas~200K1.08×
20Florida~200K1.07×
21Alabama~30K1.05×
22Tennessee~50K1.04×
23California~300K1.02×
24Delaware~6K1.01×
25Louisiana~30K1.00×
26Oregon~30K1.00×
27Minnesota~30K0.98×
28Arkansas~20K0.98×
29Utah~20K0.93×
30Kansas~20K0.92×
31Mississippi~20K0.91×
32Kentucky~30K0.90×
33Oklahoma~20K0.90×
34West Virginia~10K0.90×
35Missouri~30K0.88×
36Ohio~60K0.87×
37Wisconsin~30K0.86×
38Idaho~10K0.86×
39Nebraska~10K0.86×
40Indiana~40K0.85×
41Michigan~50K0.84×
42Arizona~40K0.83×
43Iowa~20K0.80×
44Alaska~4K0.77×
45Nevada~20K0.74×
46Montana~5K0.74×
47New Mexico~8K0.68×
48South Dakota~4K0.67×
49North Dakota~3K0.63×
50Hawaii~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Volvo XC90, United States
0.56×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo XC90 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo XC90 audience
#·InterestCategoryAffinity×
01Volvo XC60Cars & Mobility36.13×
02Nissan LeafCars & Mobility30.35×
03Infiniti Q50Cars & Mobility29.13×
04Tesla Model XCars & Mobility17.43×
05Alternative fuel vehicleCars & Mobility15.52×
06Volvo CarsCars & Mobility12.17×
07Tesla Model SCars & Mobility10.81×
08Škoda AutoCars & Mobility10.65×
09Tesla Model YCars & Mobility9.08×
10Plug-in hybridCars & Mobility8.77×
11Hybrid electric vehicleCars & Mobility7.97×
12Crossover (automobile)Cars & Mobility6.90×
13VolvoCars & Mobility6.52×
14HatchbackCars & Mobility6.30×
15Compact carCars & Mobility5.11×
16Tesla MotorsCars & Mobility3.69×
17SUVsCars & Mobility2.77×
18BusinessBusiness & Career1.62×
19Online shoppingShopping1.60×
20Fitness and wellnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo XC90 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo XC90 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.86×
Quality AwarenessPREMIUM1.85×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo XC90 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
MindfulnessBALANCE0.77×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volvo XC90 have in United States?

Volvo XC90 has an estimated audience of 2,330,336 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volvo XC90 fans?

43.3% of Volvo XC90 fans are female, 56.7% are male, with an average age of 42.0 years.

03

Which brands do Volvo XC90 fans like most?

Volvo XC90 fans show strongest brand affinity for Volvo XC60 (36.13×), Nissan Leaf (30.35×), and Infiniti Q50 (29.13×) over the country average.

04

Where do Volvo XC90 fans live in United States?

Volvo XC90 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo XC90 fans also like?

Beyond Volvo XC90 itself, the audience over-indexes on Nissan Leaf (30.35×), Infiniti Q50 (29.13×), Tesla Model X (17.43×), and Alternative fuel vehicle (15.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo XC90. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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