Nissan Leaf Audience in United States

Nissan Leaf logo

Nissan Leaf has an estimated audience of 1,366,929 people in United States. 27.5% are female, 72.5% are male, average age 42.7. Top regions: California, Texas, Colorado. Top brand affinities: Nissan Juke, Honda Fit, New York City, Plug-in hybrid, U.S. state.

The average Nissan Leaf fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Nissan Juke, Honda Fit, New York City, with strongest over-indexing on Nissan Juke (27.02× the country average). Demographically, the Nissan Leaf audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Leaf fans

Demographic split for Nissan Leaf audience in United States
MetricValue
Female27.5%
Male72.5%
Average age42.7
Estimated audience size1,366,929

Audience persona

The typical Nissan Leaf fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Juke.

Top regions in United States

Top regions ranked by reach for Nissan Leaf in United States
RegionReachAffinity
California240,5111.6×
Texas103,1480.88×
Colorado94,4264.38×
Florida81,8330.88×
Washington65,6642.39×
New York58,5300.77×
Georgia49,5281.18×
Illinois40,0930.88×
Pennsylvania39,4860.86×
North Carolina38,3120.93×
Ohio34,0860.81×
Virginia31,0750.93×
Arizona30,6851.1×
New Jersey28,0820.81×
Oregon27,7081.77×
Michigan27,0960.76×
Tennessee26,4080.96×
Massachusetts25,8370.96×
Maryland23,0740.98×
Minnesota19,2410.98×
Missouri19,1540.87×
Indiana18,3760.74×
Utah15,7551.29×
Wisconsin15,4910.75×
Nevada14,9131.13×
South Carolina14,0960.69×
Kentucky12,9940.76×
Alabama12,5330.66×
Connecticut12,3590.9×
Oklahoma12,1710.8×
Hawaii9,9661.7×
Louisiana9,8140.56×
Kansas9,6940.9×
Iowa8,7070.77×
Arkansas8,1900.73×
Mississippi6,7160.6×
Idaho6,6300.97×
New Mexico6,1210.89×
Nebraska5,4090.79×
Maine4,9531.01×
New Hampshire4,5930.85×
Vermont4,4551.86×
West Virginia3,8650.61×
Washington, District of Columbia3,7630.92×
Rhode Island3,4420.79×
Montana2,6120.69×
Delaware2,4680.65×
Alaska1,9880.68×
South Dakota1,6980.54×
North Dakota1,3300.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Leaf audience
BrandAffinityCategory
Nissan Juke27.02×Cars & Mobility
Honda Fit19.59×Cars & Mobility
New York City2.24×Travel & Leisure
Plug-in hybrid7.6×Cars & Mobility
U.S. state1.97×Travel & Leisure
Business1.66×Business & Career
Video games1.9×Games
Hybrid electric vehicle8.15×Cars & Mobility
Family1.56×Kids & Family
Photography1.5×Arts & Culture
Automobiles1.58×Cars & Mobility
Nissan3.48×Cars & Mobility
Tesla Supercharger3.43×Cars & Mobility
Personal luxury car5.67×Cars & Mobility
Toyota Yaris11.92×Cars & Mobility
AutoZone1.7×Cars & Mobility
Chase (bank)2.03×Business & Career
Hatchback3.66×Cars & Mobility
Tesla Motors2.63×Cars & Mobility
Mitsubishi Mirage12.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Leaf audience
TraitClusterScore
Family OrientationCONSERVATISM1.63
Early Adopter MentalityPOWER1.53
Convenience OrientationPREMIUM1.53
Need for SecurityCONSERVATISM1.47
TravellingTHRILL1.41
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Nissan Leaf
CountryShare
United States17.2%
United Kingdom9.6%
Japan5.5%

See Nissan Leaf audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Leaf have in United States?

Nissan Leaf has an estimated audience of 1,366,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan Leaf fans?

27.5% of Nissan Leaf fans are female, 72.5% are male, with an average age of 42.7 years.

Which brands do Nissan Leaf fans like most?

Nissan Leaf fans show strongest brand affinity for Nissan Juke (27.02×), Honda Fit (19.59×), and New York City (2.24×) over the country average.

Where do Nissan Leaf fans live in United States?

Nissan Leaf fans in United States are most concentrated in California (reach 240,511), Texas (reach 103,148), and Colorado (reach 94,426). These three regions account for the largest share of the active audience.

What other brands do Nissan Leaf fans also like?

Beyond Nissan Leaf itself, the audience over-indexes on Honda Fit (19.59×), New York City (2.24×), Plug-in hybrid (7.6×), and U.S. state (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.