Rascasse Audience Intelligence

Nissan Leaf Audience in United States

A data profile of the people who buy, follow and care about Nissan Leaf in United States — modelled from more than twelve digital signal sources. Nissan Leaf has an estimated audience of 1,409,183 people in United States.

#140among Car type in United States#135among Car Model in United States#605in Cars & Mobility

The average Nissan Leaf fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nissan Juke, Honda Fit, New York City, with strongest over-indexing on Nissan Juke (27.02× the country average).

Demographically, the Nissan Leaf audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Leaf fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Juke.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Leaf profile in United States.

Audience size
1.4M
in United States
Gender
27.5%♀
72.5% male
Age
42.7
average years
Country rank
#18601
Car Model in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Leaf fans

27.5% are female, 72.5% are male, average age 42.7.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Nissan Leaf audience in United States
MetricValue
Female27.5%
Male72.5%
Average age42.7
Estimated audience size1,409,183
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Nissan Leaf audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Nissan Leaf audience comes from United States.

Worldwide audience distribution share by country for Nissan Leaf
CountryShare
United States17.3%
United Kingdom9.4%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Leaf audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Leaf fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~80K3.55×
02Washington~60K2.27×
03Oregon~30K1.81×
04Hawaii~10K1.66×
05Vermont~4K1.63×
06California~200K1.58×
07Utah~20K1.31×
08Georgia~50K1.18×
09Nevada~20K1.15×
10Arizona~30K1.12×
11Idaho~7K1.01×
12Maine~5K1.01×
13Maryland~20K1.00×
14Tennessee~30K0.98×
15North Carolina~40K0.97×
16Minnesota~20K0.97×
17New Mexico~7K0.97×
18Washington, District of Columbia~4K0.96×
19Massachusetts~30K0.95×
20Kansas~10K0.95×
21Virginia~30K0.94×
22Connecticut~10K0.92×
23New Hampshire~5K0.92×
24Missouri~20K0.91×
25Florida~80K0.90×
26Illinois~40K0.89×
27Texas~100K0.88×
28Pennsylvania~40K0.87×
29Oklahoma~10K0.85×
30Nebraska~6K0.85×
31Rhode Island~4K0.85×
32Ohio~40K0.84×
33Alaska~2K0.82×
34Kentucky~10K0.80×
35Iowa~9K0.80×
36Arkansas~9K0.80×
37New Jersey~30K0.79×
38Indiana~20K0.79×
39Wisconsin~20K0.79×
40Delaware~3K0.78×
41Michigan~30K0.77×
42Alabama~10K0.76×
43Montana~3K0.75×
44New York~60K0.74×
45West Virginia~5K0.74×
46South Carolina~20K0.73×
47South Dakota~2K0.71×
48Mississippi~8K0.70×
49Louisiana~10K0.68×
50North Dakota~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Nissan Leaf, United States
0.67×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Leaf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Leaf audience
#·InterestCategoryAffinity×
01Nissan JukeCars & Mobility27.02×
02Honda FitCars & Mobility19.59×
03Toyota YarisCars & Mobility11.92×
04Hybrid electric vehicleCars & Mobility8.15×
05Plug-in hybridCars & Mobility7.60×
06Personal luxury carCars & Mobility5.67×
07HatchbackCars & Mobility3.66×
08NissanCars & Mobility3.48×
09Tesla SuperchargerCars & Mobility3.43×
10Tesla MotorsCars & Mobility2.63×
11New York CityTravel & Leisure2.24×
12Lindsey GrahamPolitics & Society2.10×
13Mitch McConnellPolitics & Society2.02×
14U.S. stateTravel & Leisure1.97×
15Video gamesGames1.90×
16AutoZoneCars & Mobility1.70×
17BusinessBusiness & Career1.66×
18AutomobilesCars & Mobility1.58×
19FamilyKids & Family1.56×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Leaf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Leaf audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
PatriotismCONSERVATISM1.45×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Leaf audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.75×
ExtroversionTHRILL0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Leaf have in United States?

Nissan Leaf has an estimated audience of 1,409,183 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan Leaf fans?

27.5% of Nissan Leaf fans are female, 72.5% are male, with an average age of 42.7 years.

03

Which brands do Nissan Leaf fans like most?

Nissan Leaf fans show strongest brand affinity for Nissan Juke (27.02×), Honda Fit (19.59×), and New York City (2.24×) over the country average.

04

Where do Nissan Leaf fans live in United States?

Nissan Leaf fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Leaf fans also like?

Beyond Nissan Leaf itself, the audience over-indexes on Honda Fit (19.59×), New York City (2.24×), Plug-in hybrid (7.6×), and U.S. state (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Nissan Leaf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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