Personal luxury car Audience in United States

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Personal luxury car has an estimated audience of 7,051,545 people in United States. 33.1% are female, 66.9% are male, average age 38.6. Top regions: California, Mississippi, Louisiana. Top brand affinities: Family car, PSV Eindhoven, Vehicle leasing, BMW i3, Nissan Juke.

The average Personal luxury car fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Mississippi, Louisiana. Top brand affinities include Family car, PSV Eindhoven, Vehicle leasing, with strongest over-indexing on Family car (57.29× the country average). Demographically, the Personal luxury car audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Personal luxury car fans

Demographic split for Personal luxury car audience in United States
MetricValue
Female33.1%
Male66.9%
Average age38.6
Estimated audience size7,051,545

Audience persona

The typical Personal luxury car fan in United States is more male, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for Personal luxury car in United States
RegionReachAffinity
California125,7680.16×
Mississippi117,8682.03×
Louisiana104,8001.15×
Arkansas104,7121.8×
Kentucky100,7811.14×
Alabama97,5520.99×
West Virginia97,3062.96×
Texas93,0610.15×
Tennessee92,9360.66×
South Carolina92,2700.87×
Indiana89,9020.7×
Kansas89,8781.62×
Missouri87,0670.77×
Florida86,3980.18×
Hawaii85,8382.83×
Iowa85,3251.47×
North Carolina83,5950.39×
Ohio83,2560.38×
Georgia82,9170.38×
Michigan82,8800.45×
Wisconsin82,4390.78×
New Hampshire80,1762.89×
Arizona79,3910.55×
Pennsylvania79,0430.33×
Connecticut78,3911.11×
New Mexico78,1002.21×
Nevada77,8471.14×
Oregon76,8540.95×
Utah76,3951.21×
Virginia75,9010.44×
Maryland75,5200.62×
New Jersey75,3370.42×
Illinois74,1370.32×
Minnesota73,6560.73×
New York73,1170.19×
Massachusetts72,9000.52×
Washington71,1630.5×
Colorado70,9640.64×
Washington, District of Columbia50,0602.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal luxury car audience
BrandAffinityCategory
Family car57.29×Cars & Mobility
PSV Eindhoven79.96×Sports
Vehicle leasing50.67×Cars & Mobility
BMW i371.57×Cars & Mobility
Nissan Juke44.64×Cars & Mobility
Nissan X-Trail66.89×Cars & Mobility
Hatchback11.51×Cars & Mobility
Lamborghini Urus21.48×Cars & Mobility
Opel Insignia137.76×Cars & Mobility
Mid-size car15.51×Cars & Mobility
Toyota Yaris22.32×Cars & Mobility
Luxury Watches10.16×Fashion & Accessoires
Coupé9.49×Cars & Mobility
Antique car7.18×Cars & Mobility
BMW X616.89×Cars & Mobility
Carcare7.27×Cars & Mobility
BMW i819.43×Cars & Mobility
Bentley Bentayga30.66×Cars & Mobility
Hyundai i3051.82×Cars & Mobility
Back to the Future9.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal luxury car audience
TraitClusterScore
Family OrientationCONSERVATISM12.12
Luxury OrientationPREMIUM4.12
TravellingTHRILL1.81
IndulgenceJOY1.74
Design AffinityPREMIUM1.59
Quality AwarenessPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Personal luxury car
CountryShare
United States19.0%
Japan8.2%
India7.8%

See Personal luxury car audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Personal luxury car have in United States?

Personal luxury car has an estimated audience of 7,051,545 people in United States, concentrated in California and Mississippi.

What is the gender split and age of Personal luxury car fans?

33.1% of Personal luxury car fans are female, 66.9% are male, with an average age of 38.6 years.

Which brands do Personal luxury car fans like most?

Personal luxury car fans show strongest brand affinity for Family car (57.29×), PSV Eindhoven (79.96×), and Vehicle leasing (50.67×) over the country average.

Where do Personal luxury car fans live in United States?

Personal luxury car fans in United States are most concentrated in California (reach 125,768), Mississippi (reach 117,868), and Louisiana (reach 104,800). These three regions account for the largest share of the active audience.

What other brands do Personal luxury car fans also like?

Beyond Personal luxury car itself, the audience over-indexes on PSV Eindhoven (79.96×), Vehicle leasing (50.67×), BMW i3 (71.57×), and Nissan Juke (44.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal luxury car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.