Rascasse Audience Intelligence

Personal luxury car Audience in United States

A data profile of the people who buy, follow and care about Personal luxury car in United States — modelled from more than twelve digital signal sources. Personal luxury car has an estimated audience of 7,051,545 people in United States.

#3008among Topic in United States#199in Cars & Mobility

The average Personal luxury car fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family car, BMW i3, Hatchback, with strongest over-indexing on Family car (47.33× the country average).

Demographically, the Personal luxury car audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Personal luxury car fan in United States is more male, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal luxury car profile in United States.

Audience size
7.1M
in United States
Gender
33.1%♀
66.9% male
Age
38.6
average years
Country rank
#4982
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal luxury car fans

33.1% are female, 66.9% are male, average age 38.6.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Personal luxury car audience in United States
MetricValue
Female33.1%
Male66.9%
Average age38.6
Estimated audience size7,051,545
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Personal luxury car audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Personal luxury car audience comes from United States.

Worldwide audience distribution share by country for Personal luxury car
CountryShare
United States19.0%
Japan8.2%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal luxury car audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal luxury car fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.23×
02New Hampshire~30K1.21×
03Hawaii~40K1.20×
04Washington, District of Columbia~20K1.15×
05New Mexico~40K1.14×
06Mississippi~60K1.12×
07Arkansas~60K1.09×
08Kansas~60K1.06×
09Iowa~60K1.05×
10Louisiana~90K1.02×
11Utah~60K1.02×
12Kentucky~90K1.01×
13Connecticut~70K1.01×
14Nevada~70K1.01×
15Alabama~100K1.00×
16Oregon~80K0.99×
17South Carolina~100K0.98×
18Missouri~100K0.97×
19Wisconsin~100K0.97×
20Minnesota~100K0.97×
21Tennessee~100K0.96×
22Indiana~100K0.96×
23Maryland~100K0.96×
24Colorado~100K0.96×
25Arizona~100K0.95×
26Massachusetts~100K0.95×
27Michigan~200K0.94×
28New Jersey~200K0.94×
29Virginia~200K0.94×
30Washington~100K0.94×
31Pennsylvania~200K0.93×
32Ohio~200K0.93×
33Georgia~200K0.93×
34North Carolina~200K0.93×
35Illinois~200K0.92×
36Florida~400K0.91×
37New York~400K0.91×
38Texas~500K0.90×
39California~700K0.86×
Fig. 06

Affinity by region

Affinity by region — Personal luxury car, United States
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal luxury car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal luxury car audience
#·InterestCategoryAffinity×
01Opel InsigniaCars & Mobility132.85×
02BMW i3Cars & Mobility57.76×
03Nissan X-TrailCars & Mobility52.63×
04Family carCars & Mobility47.33×
05Nissan JukeCars & Mobility31.58×
06Vehicle leasingCars & Mobility24.81×
07Toyota YarisCars & Mobility19.74×
08Lamborghini UrusCars & Mobility18.18×
09Mid-size carCars & Mobility14.75×
10Hybrid electric vehicleCars & Mobility11.43×
11HatchbackCars & Mobility9.96×
12CoupéCars & Mobility8.11×
13CarcareCars & Mobility7.10×
14Antique carCars & Mobility7.06×
15Jaguar CarsCars & Mobility6.84×
16LexusCars & Mobility6.25×
17Kia MotorsCars & Mobility6.07×
18Solar energyHome & Garden5.58×
19FedExBusiness & Career3.69×
20Mortgage loansBusiness & Career2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal luxury car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal luxury car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM10.40×
Luxury OrientationPREMIUM3.34×
Quality AwarenessPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal luxury car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.74×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal luxury car have in United States?

Personal luxury car has an estimated audience of 7,051,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal luxury car fans?

33.1% of Personal luxury car fans are female, 66.9% are male, with an average age of 38.6 years.

03

Which brands do Personal luxury car fans like most?

Personal luxury car fans show strongest brand affinity for Family car (47.33×), BMW i3 (57.76×), and Hatchback (9.96×) over the country average.

04

Where do Personal luxury car fans live in United States?

Personal luxury car fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Personal luxury car fans also like?

Beyond Personal luxury car itself, the audience over-indexes on BMW i3 (57.76×), Hatchback (9.96×), Nissan X-Trail (52.63×), and Lamborghini Urus (18.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Personal luxury car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal luxury car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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