Mid-size car Audience in United States

Mid-size car logo

Mid-size car has an estimated audience of 3,480,534 people in United States. 29.7% are female, 70.3% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: Family car, Dodge Charger (B-body), Used Cars, Personal luxury car, Hot rod.

The average Mid-size car fan in United States is 40.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Family car, Dodge Charger (B-body), Used Cars, with strongest over-indexing on Family car (24.1× the country average). Demographically, the Mid-size car audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Mid-size car fans

Demographic split for Mid-size car audience in United States
MetricValue
Female29.7%
Male70.3%
Average age40.0
Estimated audience size3,480,534

Audience persona

The typical Mid-size car fan in United States is more male, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for Mid-size car in United States
RegionReachAffinity
Texas372,4261.24×
California368,8360.96×
Florida219,8440.93×
New York168,2730.87×
Illinois135,1761.17×
Pennsylvania119,7801.02×
Ohio118,0681.1×
Georgia114,9001.07×
North Carolina104,3231×
Michigan81,2680.89×
New Jersey76,3130.86×
Virginia75,6540.89×
Arizona74,6291.05×
Indiana71,3961.12×
Tennessee68,5340.98×
Maryland63,6461.06×
Louisiana62,8451.4×
Missouri60,6781.08×
Washington57,6680.83×
Alabama56,9181.17×
Massachusetts54,3500.79×
South Carolina50,8450.97×
Colorado50,0310.91×
Oklahoma49,7911.29×
Minnesota45,3630.91×
Kentucky44,9181.03×
Wisconsin40,0830.77×
Arkansas34,7911.21×
Mississippi34,3861.2×
Oregon33,0080.83×
Nevada32,1730.96×
Utah31,5731.01×
Connecticut29,2220.84×
Kansas26,2200.96×
Iowa25,5830.89×
Hawaii19,4771.3×
Nebraska17,1780.98×
Idaho16,0200.92×
New Mexico12,6580.73×
West Virginia11,8280.73×
Delaware9,5510.99×
Alaska9,4431.27×
Rhode Island9,4110.85×
Washington, District of Columbia9,3300.89×
North Dakota9,2291.29×
New Hampshire8,4460.62×
Montana8,2320.85×
South Dakota8,1251.01×
Wyoming7,6551.48×
Maine7,5240.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mid-size car audience
BrandAffinityCategory
Family car24.1×Cars & Mobility
Dodge Charger (B-body)46.01×Cars & Mobility
Used Cars10.65×Cars & Mobility
Personal luxury car14.75×Cars & Mobility
Hot rod8.96×Cars & Mobility
Hand tool5.76×Home & Garden
Kia Stinger20.01×Cars & Mobility
Torque12.29×Business & Career
Machining8.19×Business & Career
Hatchback8.36×Cars & Mobility
Engine5.31×Cars & Mobility
Japanese domestic market15.39×Politics & Society
Ford Ranger17.63×Cars & Mobility
Car classification6.74×Cars & Mobility
Fishing reel5.22×Sports
Auto maintenance7.24×Cars & Mobility
Enterprise Rent-A-Car5.06×Cars & Mobility
Bus4.92×Cars & Mobility
SUVs3.1×Cars & Mobility
Honda City25.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mid-size car audience
TraitClusterScore
Family OrientationCONSERVATISM4.99
Luxury OrientationPREMIUM1.83
PatriotismCONSERVATISM1.5
Risk AppetiteTHRILL1.47
Early Adopter MentalityPOWER1.4
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Mid-size car
CountryShare
United States20.3%
India8.3%
United Kingdom3.7%

See Mid-size car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mid-size car have in United States?

Mid-size car has an estimated audience of 3,480,534 people in United States, concentrated in Texas and California.

What is the gender split and age of Mid-size car fans?

29.7% of Mid-size car fans are female, 70.3% are male, with an average age of 40.0 years.

Which brands do Mid-size car fans like most?

Mid-size car fans show strongest brand affinity for Family car (24.1×), Dodge Charger (B-body) (46.01×), and Used Cars (10.65×) over the country average.

Where do Mid-size car fans live in United States?

Mid-size car fans in United States are most concentrated in Texas (reach 372,426), California (reach 368,836), and Florida (reach 219,844). These three regions account for the largest share of the active audience.

What other brands do Mid-size car fans also like?

Beyond Mid-size car itself, the audience over-indexes on Dodge Charger (B-body) (46.01×), Used Cars (10.65×), Personal luxury car (14.75×), and Hot rod (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mid-size car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.