Rascasse Audience Intelligence

Mid-size car Audience in United States

Name: Mid-size car — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mid-size car in United States — modelled from more than twelve digital signal sources. Mid-size car has an estimated audience of 3,480,534 people in United States.

#56among Car type in United States #4675among Topic in United States #325in Cars & Mobility

The average Mid-size car fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family car, Dodge Charger (B-body), Used Cars, with strongest over-indexing on Family car (24.1× the country average).

Demographically, the Mid-size car audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mid-size car fan in United States is more male, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mid-size car profile in United States.

Audience size

3.5M

in United States

Gender

29.7%♀

70.3% male

Age

40.0

average years

Country rank

#9067

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mid-size car fans

29.7% are female, 70.3% are male, average age 40.0.

Fig. 02

Gender split

29.7%

Female

70.3%

Male

Demographic split for Mid-size car audience in United States
Metric	Value
Female	29.7%
Male	70.3%
Average age	40.0
Estimated audience size	3,480,534

Fig. 03

Age distribution

Age distribution of the Mid-size car audience in United States
Age bracket	Share	%
16-19		21%
20-29		18%
30-39		17%
40-49		20%
50+		24%

Fig. 04

Worldwide distribution

20.3%

of the worldwide Mid-size car audience comes from United States.

Worldwide audience distribution share by country for Mid-size car
Country	Share
United States	20.3%
India	8.3%
United Kingdom	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mid-size car audience in United States is strongest.

Fig. 05

Top regions by affinity

Mid-size car fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~60K	1.27×
02	Texas	~300K	1.17×
03	Hawaii	~20K	1.17×
04	Mississippi	~30K	1.11×
05	Oklahoma	~40K	1.10×
06	Illinois	~100K	1.08×
07	Alabama	~50K	1.08×
08	Arkansas	~30K	1.07×
09	North Dakota	~8K	1.06×
10	Ohio	~100K	1.05×
11	Indiana	~70K	1.05×
12	Missouri	~60K	1.04×
13	Alaska	~8K	1.04×
14	Arizona	~70K	1.03×
15	Vermont	~6K	1.03×
16	Maryland	~60K	1.02×
17	Georgia	~100K	1.01×
18	Tennessee	~70K	1.01×
19	Kentucky	~40K	1.01×
20	Utah	~30K	1.01×
21	Kansas	~30K	1.01×
22	Nebraska	~20K	1.01×
23	South Dakota	~8K	1.01×
24	North Carolina	~100K	1.00×
25	South Carolina	~50K	1.00×
26	Delaware	~10K	1.00×
27	Pennsylvania	~100K	0.98×
28	Minnesota	~50K	0.98×
29	Iowa	~30K	0.98×
30	Montana	~9K	0.98×
31	Virginia	~80K	0.97×
32	Idaho	~20K	0.97×
33	West Virginia	~20K	0.97×
34	Rhode Island	~10K	0.97×
35	Nevada	~30K	0.96×
36	New Hampshire	~10K	0.96×
37	Maine	~10K	0.96×
38	Michigan	~90K	0.95×
39	New Mexico	~20K	0.95×
40	Washington, District of Columbia	~10K	0.95×
41	Connecticut	~30K	0.94×
42	California	~400K	0.93×
43	Wisconsin	~50K	0.92×
44	Massachusetts	~60K	0.90×
45	Colorado	~50K	0.90×
46	Oregon	~40K	0.90×
47	New Jersey	~80K	0.89×
48	Florida	~200K	0.88×
49	Washington	~60K	0.87×
50	New York	~200K	0.84×

Affinity by region — Mid-size car, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mid-size car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mid-size car audience
#	Interest	Category	×
01	Dodge Charger (B-body)	Cars & Mobility	46.01×
02	Honda City	Cars & Mobility	25.82×
03	Family car	Cars & Mobility	24.10×
04	Kia Stinger	Cars & Mobility	20.01×
05	Ford Ranger	Cars & Mobility	17.63×
06	Japanese domestic market	Politics & Society	15.39×
07	Personal luxury car	Cars & Mobility	14.75×
08	Torque	Business & Career	12.29×
09	Used Cars	Cars & Mobility	10.65×
10	Hot rod	Cars & Mobility	8.96×
11	Hatchback	Cars & Mobility	8.36×
12	Machining	Business & Career	8.19×
13	Auto maintenance	Cars & Mobility	7.24×
14	Car classification	Cars & Mobility	6.74×
15	Hand tool	Home & Garden	5.76×
16	Engine	Cars & Mobility	5.31×
17	Fishing reel	Sports	5.22×
18	Enterprise Rent-A-Car	Cars & Mobility	5.06×
19	Bus	Cars & Mobility	4.92×
20	SUVs	Cars & Mobility	3.10×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mid-size car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mid-size car audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	4.94×
Patriotism	CONSERVATISM	1.90×
Luxury Orientation	PREMIUM	1.89×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mid-size car audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.87×
Creativity	OPEN	0.87×
Extroversion	THRILL	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mid-size car have in United States?

Mid-size car has an estimated audience of 3,480,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Mid-size car fans?

29.7% of Mid-size car fans are female, 70.3% are male, with an average age of 40.0 years.

Which brands do Mid-size car fans like most?

Mid-size car fans show strongest brand affinity for Family car (24.1×), Dodge Charger (B-body) (46.01×), and Used Cars (10.65×) over the country average.

Where do Mid-size car fans live in United States?

Mid-size car fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Mid-size car fans also like?

Beyond Mid-size car itself, the audience over-indexes on Dodge Charger (B-body) (46.01×), Used Cars (10.65×), Personal luxury car (14.75×), and Hot rod (8.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

SUVs (61,748,697)
Used car (41,105,387)
RVs (36,257,992)
Used Cars (24,271,198)
Muscle car (23,018,297)

See Mid-size car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mid-size car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →