Japanese domestic market Audience in United States

Japanese domestic market has an estimated audience of 3,359,429 people in United States. 13.5% are female, 86.5% are male, average age 26.2. Top regions: California, Texas, Florida. Top brand affinities: Toyota Supra, Family car, Mazda MX-5, Subaru Impreza, City car.

The average Japanese domestic market fan in United States is 26.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Supra, Family car, Mazda MX-5, with strongest over-indexing on Toyota Supra (33.46× the country average). Demographically, the Japanese domestic market audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Japanese domestic market fans

Demographic split for Japanese domestic market audience in United States
MetricValue
Female13.5%
Male86.5%
Average age26.2
Estimated audience size3,359,429

Audience persona

The typical Japanese domestic market fan in United States is more male, around 26.2 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Japanese domestic market in United States
RegionReachAffinity
California177,4470.48×
Texas115,8650.4×
Florida96,5040.42×
New York58,5550.31×
North Carolina40,5200.4×
Illinois37,4980.34×
Washington35,9940.53×
Georgia34,9490.34×
Virginia33,5920.41×
Arizona30,1170.44×
Pennsylvania29,9850.27×
Ohio29,8280.29×
Mississippi29,8091.08×
New Jersey26,9910.32×
Louisiana26,5040.61×
Arkansas26,4820.96×
Oklahoma25,8980.69×
Kentucky25,4870.61×
Tennessee25,4620.38×
South Carolina25,2800.5×
Alabama24,6710.53×
West Virginia24,6081.57×
Alaska24,5573.42×
Michigan24,4540.28×
Hawaii23,5171.63×
Indiana22,7360.37×
Kansas22,7300.86×
Idaho22,7251.35×
Colorado22,4330.42×
Missouri22,0190.41×
Iowa21,5790.78×
Montana21,4082.3×
South Dakota21,1302.72×
Oregon21,0560.55×
Wisconsin20,8490.41×
Maryland20,6900.36×
North Dakota20,5742.98×
New Hampshire20,2761.53×
Minnesota20,1800.42×
Massachusetts19,9730.3×
Wyoming19,9074×
Nebraska19,8551.18×
Connecticut19,8250.59×
New Mexico19,7511.17×
Nevada19,6870.61×
Rhode Island19,5791.83×
Maine19,5671.63×
Utah19,3200.64×
Vermont19,2573.27×
Delaware17,5341.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese domestic market audience
BrandAffinityCategory
Toyota Supra33.46×Cars & Mobility
Family car20×Cars & Mobility
Mazda MX-549.29×Cars & Mobility
Subaru Impreza30.56×Cars & Mobility
City car20×Cars & Mobility
Hatchback11.41×Cars & Mobility
Antique car12.08×Cars & Mobility
AutoZone4.91×Cars & Mobility
Carcare11.25×Cars & Mobility
Rick and Morty7.92×Movies & TV
Auto show10.35×Cars & Mobility
Škoda Auto20×Cars & Mobility
O'Reilly Auto Parts5.52×Cars & Mobility
Advance Auto Parts5.34×Cars & Mobility
Cyberpunk 207715.81×Games
Peugeot15.45×Cars & Mobility
Mid-size car12.92×Cars & Mobility
New York Knicks5.84×Sports
Dungeons & Dragons7.93×Games
Honda Accord10.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese domestic market audience
TraitClusterScore
Family OrientationCONSERVATISM4.54
LGBTQ+ IdentityOPEN1.96
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.7
Price SensitivityPREMIUM1.42
Need for SecurityCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Japanese domestic market
CountryShare
United States41.4%
Japan12.7%
Canada4.9%

See Japanese domestic market audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Japanese domestic market have in United States?

Japanese domestic market has an estimated audience of 3,359,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese domestic market fans?

13.5% of Japanese domestic market fans are female, 86.5% are male, with an average age of 26.2 years.

Which brands do Japanese domestic market fans like most?

Japanese domestic market fans show strongest brand affinity for Toyota Supra (33.46×), Family car (20×), and Mazda MX-5 (49.29×) over the country average.

Where do Japanese domestic market fans live in United States?

Japanese domestic market fans in United States are most concentrated in California (reach 177,447), Texas (reach 115,865), and Florida (reach 96,504). These three regions account for the largest share of the active audience.

What other brands do Japanese domestic market fans also like?

Beyond Japanese domestic market itself, the audience over-indexes on Family car (20×), Mazda MX-5 (49.29×), Subaru Impreza (30.56×), and City car (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese domestic market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.