Rascasse Audience Intelligence

Japanese domestic market Audience in United States

A data profile of the people who buy, follow and care about Japanese domestic market in United States — modelled from more than twelve digital signal sources. Japanese domestic market has an estimated audience of 3,359,429 people in United States.

#4782among Topic in United States#611in Politics & Society

The average Japanese domestic market fan in United States is 26.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subaru Impreza, Family car, Mazda MX-5, with strongest over-indexing on Subaru Impreza (38.12× the country average).

Demographically, the Japanese domestic market audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese domestic market fan in United States is more male, around 26.2 years old, with strong Family Orientation tendencies and a notable affinity for Subaru Impreza.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese domestic market profile in United States.

Audience size
3.4M
in United States
Gender
13.5%♀
86.5% male
Age
26.2
average years
Country rank
#9352
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese domestic market fans

13.5% are female, 86.5% are male, average age 26.2.

Fig. 02

Gender split

13.5%
Female
86.5%
Male
Demographic split for Japanese domestic market audience in United States
MetricValue
Female13.5%
Male86.5%
Average age26.2
Estimated audience size3,359,429
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Japanese domestic market audience in United States
Age bracketShare%
16-1958%
20-2923%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Japanese domestic market audience comes from United States.

Worldwide audience distribution share by country for Japanese domestic market
CountryShare
United States41.4%
Japan12.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese domestic market audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese domestic market fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K1.36×
02Alaska~9K1.31×
03North Dakota~9K1.27×
04South Dakota~10K1.22×
05Montana~10K1.20×
06Rhode Island~10K1.17×
07Hawaii~20K1.15×
08Delaware~10K1.15×
09West Virginia~20K1.10×
10Maine~10K1.10×
11New Hampshire~10K1.09×
12Idaho~20K1.07×
13Mississippi~30K1.05×
14New Mexico~20K1.04×
15Nebraska~20K1.04×
16Washington, District of Columbia~10K1.03×
17Arkansas~30K1.02×
18Kansas~30K0.99×
19Louisiana~40K0.98×
20Iowa~30K0.98×
21Oklahoma~40K0.95×
22Kentucky~40K0.94×
23Nevada~30K0.94×
24Utah~30K0.94×
25Connecticut~30K0.93×
26Alabama~40K0.92×
27Oregon~40K0.92×
28South Carolina~50K0.90×
29Missouri~50K0.89×
30Wisconsin~50K0.89×
31Minnesota~40K0.89×
32Tennessee~60K0.88×
33Indiana~50K0.88×
34Maryland~50K0.88×
35Colorado~50K0.88×
36Arizona~60K0.86×
37Washington~60K0.86×
38Massachusetts~60K0.86×
39Michigan~70K0.85×
40Ohio~90K0.83×
41New Jersey~70K0.83×
42Virginia~70K0.83×
43Georgia~80K0.82×
44North Carolina~80K0.82×
45Pennsylvania~90K0.81×
46Illinois~90K0.79×
47Florida~200K0.71×
48New York~100K0.71×
49California~300K0.70×
50Texas~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Japanese domestic market, United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese domestic market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese domestic market audience
#·InterestCategoryAffinity×
01Mazda MX-5Cars & Mobility46.00×
02Subaru ImprezaCars & Mobility38.12×
03Need for SpeedGames22.08×
04Family carCars & Mobility20.00×
05City carCars & Mobility20.00×
06Compact sport utility vehicleCars & Mobility17.96×
07Mid-size carCars & Mobility15.39×
08Antique carCars & Mobility14.69×
09Škoda AutoCars & Mobility14.48×
10Toyota SupraCars & Mobility13.42×
11CarcareCars & Mobility13.33×
12Honda CivicCars & Mobility12.66×
13Auto showCars & Mobility12.41×
14HatchbackCars & Mobility12.23×
15Hybrid electric vehicleCars & Mobility10.28×
16Rick and MortyMovies & TV7.97×
17MazdaCars & Mobility7.29×
18O'Reilly Auto PartsCars & Mobility5.41×
19Advance Auto PartsCars & Mobility5.12×
20AutoZoneCars & Mobility4.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese domestic market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese domestic market audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.67×
PatriotismCONSERVATISM2.72×
Need for SecurityCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese domestic market audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
SpiritualityBALANCE0.73×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese domestic market have in United States?

Japanese domestic market has an estimated audience of 3,359,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese domestic market fans?

13.5% of Japanese domestic market fans are female, 86.5% are male, with an average age of 26.2 years.

03

Which brands do Japanese domestic market fans like most?

Japanese domestic market fans show strongest brand affinity for Subaru Impreza (38.12×), Family car (20×), and Mazda MX-5 (46×) over the country average.

04

Where do Japanese domestic market fans live in United States?

Japanese domestic market fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese domestic market fans also like?

Beyond Japanese domestic market itself, the audience over-indexes on Family car (20×), Mazda MX-5 (46×), Antique car (14.69×), and City car (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Japanese domestic market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese domestic market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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